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零售末端越来越小,配送成本越来越高,新零售需要怎样的新物流?

来源: 南方日报网络版     时间: 2019年08月25日 21:25:35
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求个龙虎和赔率高的网站平台直招龙虎代理客服QQ【3512770174】诚招代理【在线开户网址um996.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯分分彩,5分,10分彩,最高返水100反9快,最高赔率,正规信誉大平台平台24h提供注册及登录。零售末端越来越小,配送成本越来越高,新零售需要怎样的新物流?

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(因)(此)(,新)(零)(售)(对)(整)(个)(零)(售)(业)(的)(冲)(击)(,应)(该)(是)(对)(前)(端)(业)(态)(和)(后)(端)(供)(应)(链)(的)(重)(构)(。
-1-
“前)(端)(”正)(在)(变)(得)(越)(来)(越)(小)(
在)(说)(零)(售)(业)(态)(所)(发)(生)(的)(变)(化)(前)(,不)(防)(先)(看)(几)(组)(数)(据)(。
尼)(尔)(森)(数)(据)(显)(示)(,2016年)(中)(国)(零)(售)(业)(的)(发)(展)(形)(势)(是)(:中)(小)(型)(零)(售)(业)(态)(的)(销)(售)(呈)(现)(了)(良)(好)(的)(增)(长)(,主)(要)(来)(自)(于)(面)(积)(更)(小)(的)(便)(利)(店)(、小)(超)(市)(,还)(有)(一)(些)(专)(业)(店)(,例)(如)(母)(婴)(店)(增)(长)(达)(到)(13%,便)(利)(店)(、小)(超)(市)(的)(增)(长)(在)(10%左)(右)(,而)(大)(卖)(场)(的)(开)(店)(数)(增)(长)(只)(有)(5%左)(右)(。此)(外)(,消)(费)(者)(光)(顾)(大)(卖)(场)(渠)(道)(下)(降)(了)(19%,大)(卖)(场)(或)(者)(百)(货)(店)(平)(均)(每)(月)(的)(消)(费)(次)(数)(相)(对)(于)(便)(利)(店)(有)(很)(大)(的)(减)(少)(。
与)(此)(同)(时)(,小)(型)(零)(售)(业)(态)(确)(实)(得)(到)(快)(速)(发)(展)(,全)(国)(性)(连)(锁)(便)(利)(店)(正)(在)(加)(速)(开)(店)(,如)(全)(家)(、罗)(森)(等)(,而)(门)(店)(数)(最)(多)(的)(夫)(妻)(老)(婆)(店)(也)(被)(巨)(头)(们)(看)(重)(,阿)(里)(推)(出)(零)(售)(通)(,京)(东)(推)(出)(新)(通)(路)(,目)(的)(都)(是)(整)(合)(数)(量)(庞)(大)(的)(小)(型)(超)(市)(。
在)(韩)(毅)(看)(来)(,前)(端)(正)(在)(变)(得)(越)(来)(越)(“小)(”,“小)(”的)(同)(时)(也)(包)(含)(着)(更)(加)(丰)(富)(的)(业)(态)(。
云)(鸟)(科)(技)(创)(始)(人)(兼)(CEO韩)(毅)(
除)(了)(传)(统)(的)(大)(卖)(场)(、便)(利)(店)(、夫)(妻)(老)(婆)(店)(等)(业)(态)(外)(,无)(人)(零)(售)(、前)(置)(仓)(模)(式)(兴)(起)(。自)(动)(售)(卖)(机)(、无)(人)(货)(架)(等)(业)(态)(更)(加)(碎)(片)(化)(,距)(离)(用)(户)(更)(近)(,而)(前)(置)(仓)(模)(式)(则)(如)(每)(日)(优)(鲜)(、盒)(马)(、7fresh等)(,京)(东)(高)(级)(副)(总)(裁)(王)(笑)(松)(就)(曾)(明)(确)(表)(示)(:“7fresh就)(是)(一)(个)(前)(置)(店)(。”但)(不)(管)(是)(无)(人)(零)(售)(,还)(是)(前)(置)(仓)(,这)(些)(新)(零)(售)(业)(态)(的)(共)(同)(特)(点)(就)(是)(面)(积)(越)(来)(越)(小)(,且)(距)(离)(用)(户)(越)(来)(越)(近)(。
零)(售)(业)(态)(以)(前)(是)(3到)(5公)(里)(为)(一)(个)(单)(元)(,现)(在)(则)(是)(1公)(里)(到)(500米)(,甚)(至)(更)(近)(,这)(就)(是)(新)(零)(售)(下)(,前)(端)(正)(在)(发)(生)(的)(巨)(大)(变)(化)(。
-2-
“前)(端)(”的)(变)(化)(让)(城)(市)(配)(送)(呈)(现)(四)(大)(新)(特)(点)(
正)(如)(蝴)(蝶)(效)(应)(一)(样)(,前)(端)(的)(一)(系)(列)(变)(化)(导)(致)(了)(供)(应)(链)(端)(的)(重)(塑)(,具)(体)(到)(物)(流)(配)(送)(方)(面)(,韩)(毅)(认)(为)(:“后)(端)(”越)(来)(越)(远)(,且)(越)(来)(越)(贵)(。
这)(样)(就)(回)(到)(文)(章)(开)(头)(所)(提)(到)(的)(,在)(前)(端)(的)(零)(售)(网)(点)(正)(在)(无)(限)(接)(近)(消)(费)(者)(的)(同)(时)(,仓)(正)(在)(离)(消)(费)(者)(越)(来)(越)(远)(,并)(且)(很)(多)(设)(计)(城)(市)(规)(划)(、政)(府)(政)(策)(等)(相)(关)(内)(容)(。
譬)(如)(北)(京)(,大)(仓)(已)(经)(被)(集)(中)(迁)(移)(到)(北)(京)(周)(边)(,很)(多)(甚)(至)(去)(了)(河)(北)(地)(区)(,因)(为)(城)(市)(里)(没)(有)(那)(么)(多)(的)(土)(地)(做)(仓)(储)(物)(流)(等)(基)(建)(设)(施)(,这)(似)(乎)(是)(城)(市)(化)(发)(展)(的)(一)(个)(必)(然)(趋)(势)(,因)(此)(仓)(储)(不)(得)(不)(外)(迁)(。
云)(鸟)(做)(的)(是)(B2B城)(市)(配)(送)(这)(一)(块)(业)(务)(,用)(韩)(毅)(的)(话)(来)(说)(就)(是)(,云)(鸟)(不)(做)(2C宅)(配)(,也)(不)(是)(落)(地)(配)(,而)(是)(做)(B2B城)(市)(配)(送)(,即)(货)(物)(已)(经)(到)(了)(城)(市)(边)(上)(,可)(能)(是)(到)(了)(存)(储)(仓)(或)(者)(分)(拨)(,需)(要)(进)(城)(的)(这)(一)(段)(业)(务)(,一)(般)(满)(足)(的)(是)(相)(对)(的)(重)(物)(,平)(均)(重)(物)(是)(一)(票)(170公)(斤)(,0.9立)(方)(米)(。这)(就)(是)(云)(鸟)(市)(场)(作)(业)(的)(特)(征)(。
在)(零)(售)(业)(态)(越)(来)(越)(小)(,越)(来)(越)(碎)(片)(化)(,仓)(则)(距)(离)(城)(市)(越)(来)(越)(远)(的)(情)(况)(下)(,城)(配)(行)(业)(就)(发)(生)(了)(以)(下)(这)(样)(一)(些)(变)(化)(。
首)(先)(是)(货)(主)(对)(城)(配)(公)(司)(的)(要)(求)(越)(来)(越)(高)(。因)(为)(云)(鸟)(承)(接)(的)(多)(是)(零)(售)(类)(的)(前)(端)(配)(送)(,所)(以)(收)(货)(人)(很)(多)(都)(是)(货)(主)(的)(客)(户)(,为)(了)(提)(升)(用)(户)(体)(验)(,货)(主)(对)(于)(城)(配)(公)(司)(的)(服)(务)(水)(平)(提)(出)(了)(更)(高)(的)(要)(求)(,并)(设)(置)(了)(一)(系)(列)(的)(KPI指)(标)(,例)(如)(妥)(投)(率)(、准)(点)(率)(、破)(损)(率)(等)(。因)(此)(新)(零)(售)(下)(,城)(配)(企)(业)(的)(服)(务)(水)(平)(需)(要)(有)(质)(的)(提)(升)(。
其)(次)(,配)(送)(车)(型)(需)(要)(实)(时)(调)(整)(。因)(为)(前)(端)(的)(零)(售)(网)(点)(越)(来)(越)(小)(,越)(来)(越)(分)(散)(,甚)(至)(如)(分)(布)(在)(大)(街)(小)(巷)(的)(自)(动)(售)(卖)(机)(等)(,而)(完)(成)(这)(些)(零)(售)(网)(点)(的)(配)(送)(,不)(能)(全)(靠)(厢)(式)(货)(车)(,物)(流)(公)(司)(有)(时)(候)(甚)(至)(要)(根)(据)(街)(道)(的)(宽)(窄)(对)(车)(型)(做)(出)(调)(整)(。此)(外)(,货)(车)(不)(能)(进)(城)(的)(规)(定)(,城)(市)(拥)(堵)(严)(重)(对)(配)(送)(效)(率)(的)(影)(响)(,4.2米)(的)(厢)(式)(货)(车)(停)(车)(点)(位)(难)(找)(等)(问)(题)(,都)(成)(为)(城)(配)(企)(业)(当)(前)(面)(临)(的)(挑)(战)(。
第)(三)(,在)(车)(型)(发)(生)(改)(变)(的)(同)(时)(,送)(货)(频)(率)(、载)(重)(也)(在)(发)(生)(变)(化)(。在)(所)(有)(的)(零)(售)(网)(点)(中)(,大)(卖)(场)(的)(配)(送)(对)(于)(云)(鸟)(这)(样)(的)(企)(业)(来)(说)(是)(最)(为)(高)(效)(的)(,因)(为)(厢)(式)(货)(车)(满)(载)(将)(货)(物)(送)(达)(卖)(场)(即)(可)(。但)(对)(更)(小)(的)(、补)(货)(频)(率)(更)(高)(的)(零)(售)(末)(端)(来)(说)(,物)(流)(公)(司)(不)(得)(不)(用)(更)(小)(的)(车)(型)(、更)(多)(的)(频)(次)(去)(完)(成)(配)(送)(,这)(样)(就)(导)(致)(单)(票)(载)(重)(、配)(送)(频)(次)(发)(生)(了)(变)(化)(。
对)(此)(,韩)(毅)(提)(供)(了)(一)(组)(数)(据)(:随)(着)(零)(售)(业)(态)(的)(改)(变)(,单)(票)(载)(重)(会)(下)(降)(,现)(在)(云)(鸟)(平)(均)(每)(票)(是)(165公)(斤)(,明)(年)(预)(计)(会)(下)(降)(到)(155公)(斤)(。与)(此)(同)(时)(,配)(送)(频)(率)(上)(升)(,现)(在)(是)(一)(周)(4配)(,以)(后)(可)(能)(会)(上)(升)(为)(4.3—4.4次)(。从)(另)(一)(个)(角)(度)(看)(,因)(为)(城)(市)(里)(每)(人)(每)(年)(都)(会)(消)(耗)(大)(约)(1.4吨)(物)(资)(,其)(中)(农)(产)(品)(有)(0.7吨)(,不)(管)(采)(取)(什)(么)(方)(式)(,城)(市)(所)(需)(的)(农)(产)(品)(必)(须)(足)(额)(供)(给)(,当)(每)(票)(的)(重)(量)(下)(降)(时)(,补)(货)(频)(率)(必)(然)(要)(提)(高)(的)(。
最)(后)(是)(配)(送)(成)(本)(增)(加)(。因)(为)(前)(端)(业)(态)(导)(致)(城)(配)(企)(业)(是)(多)(频)(、少)(补)(的)(状)(态)(,那)(么)(业)(态)(越)(小)(,配)(送)(成)(本)(就)(越)(高)(。数)(据)(显)(示)(,大)(卖)(场)(的)(城)(市)(配)(送)(成)(本)(占)(总)(成)(本)(的)(1.5%,夫)(妻)(老)(婆)(店)(为)(4%,便)(利)(店)(是)(7%-8%,无)(人)(货)(架)(则)(高)(达)(16%-17%,也)(就)(是)(说)(,零)(售)(业)(态)(越)(小)(、越)(分)(散)(,城)(市)(配)(送)(成)(本)(就)(越)(高)(。
当)(零)(售)(业)(态)(的)(小)(型)(化)(、距)(离)(消)(费)(者)(越)(来)(越)(近)(的)(特)(点)(成)(为)(大)(趋)(势)(后)(,零)(售)(网)(点)(的)(城)(配)(成)(本)(必)(然)(会)(提)(升)(,所)(以)(对)(于)(城)(配)(企)(业)(来)(讲)(,接)(下)(来)(如)(何)(帮)(助)(零)(售)(企)(业)(降)(低)(配)(送)(成)(本)(成)(为)(核)(心)(议)(题)(。
-3-
智)(能)(供)(应)(链)(能)(解)(城)(配)(难)(题)(?
城)(市)(配)(送)(成)(本)(在)(快)(速)(上)(升)(,对)(以)(云)(鸟)(为)(例)(的)(企)(业)(来)(说)(,挑)(战)(与)(机)(遇)(并)(存)(。挑)(战)(是)(,如)(何)(帮)(助)(零)(售)(企)(业)(最)(大)(限)(度)(得)(降)(低)(配)(送)(成)(本)(,提)(升)(配)(送)(效)(率)(;机)(遇)(则)(是)(,云)(鸟)(在)(城)(配)(领)(域)(的)(数)(据)(积)(累)(和)(自)(主)(研)(发)(的)(智)(能)(系)(统)(正)(在)(成)(为)(企)(业)(的)(核)(心)(竞)(争)(力)(。
据)(了)(解)(,云)(鸟)(科)(技)(2014年)(11月)(创)(立)(,目)(前)(已)(经)(完)(成)(四)(轮)(共)(数)(亿)(美)(元)(融)(资)(,覆)(盖)(全)(国)(21个)(城)(市)(,服)(务)(10000多)(家)(货)(主)(,拥)(有)(超)(过)(80万)(名)(司)(机)(,凭)(借)(鸟)(眼)(系)(统)(、百)(灵)(引)(擎)(和)(订)(单)(封)(装)(等)(创)(新)(模)(式)(,为)(整)(个)(供)(应)(链)(交)(付)(过)(程)(中)(的)(痛)(点)(问)(题)(提)(供)(了)(解)(决)(方)(案)(。
虽)(然)(外)(界)(看)(云)(鸟)(是)(一)(家)(物)(流)(公)(司)(,但)(在)(韩)(毅)(看)(来)(,云)(鸟)(是)(一)(家)(以)(技)(术)(和)(数)(据)(为)(核)(心)(驱)(动)(力)(的)(企)(业)(,尤)(其)(是)(其)(研)(发)(的)(鸟)(眼)(智)(能)(排)(线)(系)(统)(,基)(于)(大)(数)(据)(进)(行)(自)(动)(计)(算)(,对)(订)(单)(、出)(仓)(、配)(送)(线)(路)(、交)(付)(等)(各)(个)(环)(节)(进)(行)(优)(化)(,极)(大)(地)(降)(低)(了)(配)(送)(成)(本)(,提)(高)(了)(配)(送)(效)(率)(。
云)(鸟)(智)(能)(排)(线)(系)(统)(的)(效)(果)(可)(以)(通)(过)(一)(组)(数)(据)(显)(现)(:目)(前)(云)(鸟)(单)(票)(的)(交)(付)(成)(本)(平)(均)(下)(降)(了)(10%到)(15%,零)(售)(订)(单)(平)(均)(下)(来)(的)(成)(本)(是)(每)(票)(76元)(,云)(鸟)(现)(在)(能)(做)(到)(65元)(到)(66元)(,但)(这)(些)(成)(本)(不)(是)(从)(司)(机)(身)(上)(压)(榨)(出)(来)(,而)(是)(通)(过)(数)(据)(挤)(出)(来)(的)(水)(分)(。
此)(外)(还)(有)(智)(能)(化)(定)(价)(,为)(此)(云)(鸟)(专)(门)(研)(发)(了)(一)(个)(计)(算)(引)(擎)(叫)(做)(百)(灵)(引)(擎)(。在)(以)(前)(的)(城)(配)(作)(业)(中)(,停)(车)(费)(、上)(楼)(的)(费)(用)(占)(比)(较)(高)(,过)(去)(司)(机)(都)(是)(一)(口)(价)(。云)(鸟)(通)(过)(百)(灵)(引)(擎)(,不)(断)(地)(对)(这)(些)(成)(本)(的)(计)(算)(方)(法)(进)(行)(学)(习)(,最)(终)(形)(成)(一)(套)(科)(学)(的)(智)(能)(算)(法)(,通)(过)(智)(能)(算)(法)(将)(交)(付)(成)(本)(降)(低)(到)(合)(理)(范)(围)(内)(。
因)(此)(,韩)(毅)(一)(再)(强)(调)(云)(鸟)(实)(际)(上)(是)(一)(家)(技)(术)(驱)(动)(的)(企)(业)(,因)(为)(没)(有)(自)(主)(研)(发)(的)(智)(能)(系)(统)(,云)(鸟)(便)(无)(法)(在)(城)(配)(领)(域)(构)(建)(自)(己)(的)(核)(心)(壁)(垒)(。
“新)(零)(售)(产)(生)(之)(后)(,我)(们)(认)(为)(零)(售)(末)(端)(的)(整)(个)(供)(应)(链)(全)(部)(在)(重)(组)(,原)(来)(的)(传)(统)(方)(式)(已)(经)(不)(能)(满)(足)(当)(前)(零)(售)(业)(态)(的)(需)(求)(,科)(技)(和)(数)(据)(、与)(上)(游)(的)(协)(同)(将)(是)(唯)(一)(的)(出)(路)(,所)(以)(我)(们)(的)(关)(键)(词)(就)(是)(科)(技)(数)(据)(、上)(游)(协)(同)(,通)(过)(我)(们)(的)(智)(能)(化)(改)(造)(,希)(望)(能)(够)(给)(货)(主)(创)(造)(更)(好)(的)(体)(验)(。”韩)(毅)(告)(诉)(《零)(售)(老)(板)(内)(参)(》APP(微)(信)(ID:lslb168)。
其)(实)(在)(零)(售)(业)(态)(发)(生)(变)(革)(的)(当)(下)(,变)(得)(不)(只)(是)(零)(售)(末)(端)(网)(点)(、物)(流)(配)(送)(环)(节)(,甚)(至)(还)(有)(上)(游)(的)(生)(产)(厂)(商)(。跟)(传)(统)(的)(供)(应)(链)(围)(绕)(厂)(家)(进)(行)(构)(建)(不)(同)(,新)(零)(售)(一)(定)(是)(从)(零)(售)(的)(前)(端)(向)(后)(拉)(动)(的)(,只)(有)(东)(西)(卖)(出)(去)(,后)(端)(才)(会)(进)(行)(供)(货)(生)(产)(,这)(也)(是)(为)(什)(么)(一)(些)(互)(联)(网)(巨)(头)(正)(在)(致)(力)(于)(打)(造)(新)(的)(零)(售)(通)(路)(,因)(为)(消)(费)(场)(景)(的)(变)(化)(,让)(供)(应)(链)(端)(有)(了)(太)(多)(的)(改)(造)(空)(间)(。
无)(论)(如)(何)(,科)(技)(和)(数)(据)(在)(供)(应)(链)(端)(的)(作)(用)(会)(越)(来)(越)(凸)(显)(,云)(鸟)(的)(探)(索)(其)(实)(折)(射)(了)(很)(多)(供)(应)(链)(端)(业)(务)(在)(新)(零)(售)(下)(的)(变)(化)(,未)(来)(几)(年)(,零)(售)(业)(态)(的)(上)(下)(游)(将)(发)(生)(重)(构)(,如)(此)(看)(来)(,新)(零)(售)(将)(是)(一)(场)(持)(久)(战)(。
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