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手游创业寒冬生存法则:重产品借外力(组图)

来源: 南方日报网络版     时间: 2019年08月19日 09:57:13
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(  中)(新)(网)(10月)(28日)(电)(这)(个)(冬)(天)(对)(于)(手)(游)(创)(客)(而)(言)(,怕)(是)(要)(格)(外)(寒)(意)(逼)(人)(。上)(半)(年)(的)(市)(场)(,还)(在)(热)(火)(朝)(天)(地)(传)(唱)(着)(手)(游)(《花)(千)(骨)(》月)(流)(水)(2亿)(、《苍)(穹)(变)(》月)(流)(水)(破)(亿)(等)(“流)(水)(”传)(奇)(,吸)(引)(一)(大)(批)(创)(客)(团)(体)(不)(顾)(风)(险)(投)(身)(其)(中)(。下)(半)(年)(就)(来)(一)(场)(股)(市)(大)(血)(洗)(,造)(成)(资)(本)(市)(场)(遇)(冷)(投)(资)(者)(撤)(资)(。不)(少)(已)(经)(准)(备)(好)(放)(手)(一)(搏)(的)(中)(小)(创)(团)(队)(被)(釜)(底)(抽)(薪)(,陷)(入)(进)(退)(两)(难)(的)(处)(境)(。寒)(冬)(的)(氛)(围)(笼)(罩)(起)(整)(个)(手)(游)(创)(业)(领)(域)(。  市)(场)(还)(有)(没)(有)(机)(会)(?如)(果)(有)(,又)(在)(哪)(里)(?这)(是)(手)(游)(创)(客)(们)(都)(在)(纠)(结)(的)(问)(题)(。经)(历)(过)(疯)(狂)(的)(“跑)(马)(圈)(地)(”后)(,现)(在)(的)(手)(游)(创)(业)(其)(实)(进)(入)(了)(资)(源)(比)(拼)(的)(时)(期)(,成)(功)(不)(再)(靠)(单)(枪)(匹)(马)(硬)(碰)(硬)(,需)(要)(在)(有)(产)(品)(的)(基)(础)(上)(,得)(到)(产)(业)(内)(各)(环)(节)(资)(源)(上)(的)(全)(面)(助)(力)(。  “凝)(聚)(产)(业)(力)(量)(”,方)(能)(“共)(助)(创)(业)(梦)(想)(”,这)(是)(游)(戏)(工)(委)(常)(务)(副)(理)(事)(长)(刘)(杰)(华)(首)(先)(在)(大)(厂)(游)(戏)(产)(业)(基)(地)(发)(出)(的)(号)(召)(,得)(到)(群)(“雄)(”响)(应)(。善)(战)(者)(顺)(势)(借)(力)(,这)(看)(似)(最)(差)(的)(创)(业)(时)(期)(,又)(何)(尝)(不)(是)(真)(正)(优)(秀)(的)(手)(游)(创)(客)(最)(易)(发)(挥)(的)(主)(场)(?    产)(品)(为)(本)(精)(雕)(细)(琢)(也)(非)(易)(事)(  年)(初)(邢)(山)(虎)(就)(谈)(到)(,“接)(下)(来)(的)(两)(年)(,只)(有)(0.04%的)(小)(团)(队)(可)(以)(存)(活)(”,这)(当)(然)(不)(是)(危)(言)(耸)(听)(。已)(经)(有)(一)(部)(分)(抱)(着)(赚)(快)(钱)(心)(态)(而)(来)(的)(团)(队)(不)(得)(不)(知)(难)(而)(退)(,另)(一)(部)(分)(中)(小)(创)(客)(带)(着)(一)(份)(“风)(萧)(萧)(兮)(易)(水)(寒)(”的)(豪)(壮)(,依)(旧)(坚)(持)(在)(践)(行)(“游)(戏)(梦)(”的)(第)(一)(线)(上)(。  此)(时)(的)(中)(小)(团)(队)(比)(谁)(都)(更)(清)(楚)(,市)(场)(大)(环)(境)(已)(经)(不)(像)(去)(年)(,即)(便)(急)(功)(近)(利)(盲)(目)(赶)(热)(点)(也)(有)(钱)(赚)(。且)(不)(提)(今)(年)(市)(场)(热)(点)(轮)(动)(变)(化)(快)(,单)(是)(在)(在)(赶)(热)(点)(拿)(IP方)(面)(,显)(然)(具)(有)(一)(定)(实)(力)(的)(大)(中)(型)(企)(业)(更)(有)(优)(势)(。它)(们)(往)(往)(能)(迅)(速)(做)(出)(反)(应)(,使)(得)(市)(场)(对)(某)(一)(热)(门)(游)(戏)(题)(材)(类)(型)(的)(需)(求)(饱)(和)(。中)(小)(创)(客)(企)(业)(汤)(都)(喝)(不)(到)(,只)(能)(依)(靠)(精)(雕)(细)(琢)(玩)(出)(自)(己)(的)(特)(色)(取)(胜)(,以)(产)(品)(为)(本)(。  然)(而)(精)(雕)(细)(琢)(,并)(没)(有)(纸)(上)(谈)(兵)(这)(般)(简)(单)(。相)(比)(以)(往)(的)(手)(游)(研)(发)(周)(期)(,中)(小)(团)(队)(今)(年)(的)(产)(品)(似)(乎)(都)(异)(常)(难)(产)(。笔)(者)(接)(触)(到)(的)(一)(个)(团)(队)(自)(去)(年)(中)(旬)(立)(项)(至)(今)(已)(是)(一)(年)(半)(,依)(然)(音)(讯)(全)(无)(。另)(一)(个)(团)(队)(在)(产)(品)(完)(成)(后)(的)(后)(期)(修)(改)(中)(,发)(现)(自)(家)(产)(品)(连)(自)(己)(都)(说)(服)(不)(了)(又)(全)(部)(推)(翻)(重)(做)(,以)(至)(于)(投)(资)(人)(厌)(倦)(了)(久)(久)(没)(有)(回)(报)(而)(撤)(资)(,团)(队)(不)(得)(不)(解)(散)(。  话)(题)(有)(点)(沉)(重)(了)(,不)(过)(坚)(持)(产)(品)(为)(本)(是)(中)(小)(创)(团)(队)(成)(功)(的)(必)(经)(之)(路)(,这)(方)(面)(没)(有)(近)(道)(。  外)(力)(不)(可)(缺)(产)(业)(向)(创)(客)(援)(手)(  在)(手)(游)(创)(客)(团)(队)(一)(千)(零)(一)(种)(死)(法)(中)(,最)(常)(见)(的)(两)(条)(一)(是)(没)(有)(资)(金)(,二)(是)(没)(有)(渠)(道)(。  钱)(实)(在)(是)(一)(个)(很)(实)(际)(的)(问)(题)(,场)(地)(、人)(才)(都)(需)(要)(资)(金)(来)(实)(现)(。然)(而)(资)(金)(层)(面)(多)(以)(盈)(利)(为)(目)(的)(,往)(往)(在)(对)(赌)(条)(约)(中)(标)(明)(被)(投)(资)(团)(队)(需)(要)(在)(一)(定)(期)(限)(内)(给)(出)(成)(绩)(,导)(致)(团)(队)(的)(想)(法)(在)(实)(现)(上)(处)(处)(受)(限)(,不)(得)(不)(随)(大)(流)(玩)(“换)(皮)(”“速)(成)(”先)(应)(付)(投)(资)(人)(的)(需)(求)(,无)(法)(全)(心)(全)(意)(做)(出)(一)(款)(让)(自)(己)(满)(意)(用)(户)(也)(满)(意)(的)(产)(品)(。  创)(客)(需)(要)(一)(个)(无)(资)(金)(掣)(肘)(、能)(全)(心)(全)(意)(创)(作)(“第)(九)(艺)(术)(”的)(环)(境)(。这)(点)(上)(,怕)(是)(需)(要)(政)(府)(与)(投)(资)(机)(构)(共)(同)(携)(手)(给)(予)(助)(力)(。河)(北)(大)(厂)(游)(戏)(产)(业)(基)(地)(的)(做)(法)(是)(对)(入)(驻)(的)(中)(小)(创)(客)(每)(年)(提)(供)(4000万)(的)(财)(政)(扶)(持)(,由)(政)(府)(发)(起)(产)(业)(引)(导)(基)(金)(,并)(积)(极)(在)(投)(资)(机)(构)(与)(中)(小)(创)(企)(业)(间)(搭)(桥)(牵)(线)(,引)(入)(国)(金)(投)(资)(、银)(行)(、担)(保)(公)(司)(等)(社)(会)(资)(本)(参)(与)(对)(游)(戏)(产)(业)(的)(投)(入)(。  在)(渠)(道)(资)(源)(方)(面)(,各)(海)(内)(外)(渠)(道)(已)(经)(表)(明)(了)(愿)(意)(帮)(助)(中)(小)(创)(团)(队)(的)(态)(度)(。近)(日)(召)(开)(的)(大)(厂)(游)(戏)(产)(业)(基)(地)(创)(业)(者)(助)(投)(发)(布)(会)(上)(,龙)(图)(、乐)(逗)(以)(及)(部)(分)(海)(外)(发)(行)(商)(均)(同)(意)(为)(入)(园)(的)(中)(小)(创)(企)(业)(提)(供)(产)(品)(调)(优)(、本)(地)(化)(协)(助)(、发)(行)(代)(理)(的)(对)(接)(和)(落)(地)(等)(服)(务)(。微)(软)(40万)(的)(游)(戏)(云)(资)(源)(服)(务)(和)(各)(项)(推)(广)(资)(源)(向)(中)(小)(创)(客)(大)(开)(了)(方)(便)(之)(门)(。  所)(以)(冬)(天)(来)(了)(,春)(天)(还)(会)(远)(吗)(?  要)(说)(手)(游)(市)(场)(已)(经)(没)(有)(可)(供)(挖)(掘)(的)(空)(间)(,这)(是)(误)(传)(。事)(实)(上)(,2015上)(半)(年)(手)(游)(市)(场)(营)(收)(达)(到)(了)(230亿)(元)(,同)(比)(增)(长)(67.2%保)(持)(了)(一)(个)(高)(速)(增)(长)(的)(态)(势)(,预)(计)(全)(年)(将)(突)(破)(450亿)(元)(;手)(游)(用)(户)(规)(模)(达)(到)(3.66亿)(人)(,是)(客)(户)(端)(游)(戏)(用)(户)(数)(量)(的)(2倍)(以)(上)(。中)(小)(创)(客)(团)(队)(如)(果)(能)(找)(对)(用)(户)(和)(渠)(道)(的)(G点)(,一)(夜)(暴)(富)(并)(非)(天)(方)(夜)(谭)(。  此)(外)(,在)(创)(客)(大)(批)(急)(流)(勇)(退)(后)(,是)(少)(了)(很)(多)(竞)(争)(对)(手)(和)(更)(大)(的)(生)(存)(空)(间)(。政)(府)(在)(各)(大)(新)(兴)(创)(业)(园)(区)(的)(扶)(持)(政)(策)(、各)(产)(业)(链)(上)(下)(游)(支)(持)(的)(资)(源)(,此)(刻)(成)(为)(了)(还)(在)(继)(续)(坚)(持)(创)(业)(的)(少)(数)(派)(的)(“独)(享)(资)(源)(”,帮)(助)(中)(小)(创)(企)(业)(驱)(散)(寒)(意)(,把)(“寒)(冬)(”变)(“暖)(冬)(”。  所)(以)(现)(在)(业)(内)(都)(在)(传)(的)(手)(游)(市)(场)(机)(会)(渺)(茫)(,却)(恰)(恰)(成)(就)(了)(塑)(造)(英)(雄)(的)(特)(别)(时)(势)(。(中)(新)(网)(IT频)(道)()
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