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广汽四大业务人事变动

来源: 南方日报网络版     时间: 2019年09月16日 18:30:11
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(  继)(去)(年)(7月)(高)(层)(大)(换)(防)(后)(,广)(汽)(集)(团)(近)(期)(对)(旗)(下)(四)(家)(主)(要)(合)(资)(公)(司)(高)(管)(进)(行)(了)(新)(一)(轮)(调)(整)(,涉)(及)(人)(员)(均)(为)(负)(责)(销)(售)(的)(副)(总)(经)(理)(。
  最)(新)(消)(息)(显)(示)(,原)(广)(汽)(菲)(亚)(特)(副)(总)(经)(理)(徐)(育)(林)(调)(回)(广)(汽)(集)(团)(,任)(广)(汽)(规)(划)(部)(部)(长)(,原)(职)(位)(由)(广)(汽)(三)(菱)(副)(总)(经)(理)(李)(进)(接)(任)(。而)(李)(进)(调)(任)(广)(汽)(三)(菱)(前)(,也)(担)(任)(过)(广)(汽)(规)(划)(部)(部)(长)(。
  更)(重)(要)(的)(人)(事)(调)(动)(是)(被)(称)(为)(广)(汽)(集)(团)(“利)(润)(奶)(牛)(”的)(广)(汽)(本)(田)(和)(广)(汽)(丰)(田)(的)(变)(动)(。原)(广)(本)(副)(总)(经)(理)(f)(先)(庆)(将)(全)(面)(负)(责)(讴)(歌)(国)(产)(,接)(任)(他)(的)(是)(原)(广)(丰)(副)(总)(经)(理)(郑)(衡)(,郑)(衡)(的)(工)(作)(暂)(由)(广)(丰)(副)(总)(经)(理)(文)(大)(力)(兼)(任)(。
  外)(界)(对)(人)(事)(大)(变)(动)(的)(原)(因)(颇)(多)(猜)(测)(,但)(很)(明)(显)(主)(要)(原)(因)(不)(是)(集)(团)(对)(合)(资)(公)(司)(的)(业)(绩)(不)(满)(。今)(年)(广)(汽)(销)(量)(提)(升)(很)(快)(,6月)(销)(售)(了)(9.6万)(辆)(,同)(比)(增)(长)(17%,上)(半)(年)(累)(计)(销)(量)(超)(过)(50万)(辆)(,同)(比)(增)(长)(19%。
  据)(接)(近)(广)(汽)(方)(面)(人)(士)(透)(露)(,“最)(主)(要)(的)(原)(因)(是)(广)(汽)(为)(了)(应)(对)(与)(本)(田)(的)(新)(业)(务)(合)(作)(,从)(广)(本)(抽)(调)(f)(先)(庆)(负)(责)(讴)(歌)(国)(产)(后)(,处)(在)(收)(复)(失)(地)(的)(广)(本)(必)(须)(要)(有)(一)(个)(值)(得)(信)(任)(的)(人)(来)(负)(责)(销)(售)(,最)(好)(的)(选)(项)(是)(从)(量)(级)(相)(近)(、风)(格)(类)(似)(的)(旗)(下)(公)(司)(广)(丰)(同)(级)(调)(动)(。”
  本)(田)(最)(近)(两)(年)(一)(改)(保)(守)(风)(格)(,通)(过)(了)(中)(国)(市)(场)(的)(多)(款)(新)(产)(品)(引)(进)(计)(划)(,讴)(歌)(去)(年)(7月)(宣)(布)(在)(广)(本)(国)(产)(后)(,销)(售)(模)(式)(的)(商)(讨)(在)(快)(速)(推)(进)(中)(。广)(汽)(必)(须)(在)(人)(事)(、资)(源)(等)(方)(面)(做)(出)(相)(应)(的)(调)(配)(,以)(配)(合)(与)(本)(田)(的)(合)(作)(。
  讴)(歌)(销)(售)(权)(归)(广)(本)(
  去)(年)(7月)(,讴)(歌)(忽)(然)(敲)(定)(在)(广)(本)(国)(产)(,同)(时)(开)(动)(工)(厂)(建)(设)(。此)(前)(关)(于)(落)(户)(广)(本)(或)(东)(本)(的)(争)(议)(,转)(变)(为)(对)(销)(售)(模)(式)(的)(猜)(测)(:广)(本)(和)(东)(本)(是)(否)(有)(可)(能)(,或)(者)(怎)(么)(参)(与)(到)(讴)(歌)(的)(销)(售)(中)(。
  对)(讴)(歌)(国)(产)(销)(售)(模)(式)(的)(关)(注)(,也)(像)(其)(他)(汽)(车)(国)(产)(项)(目)(一)(样)(,成)(为)(相)(关)(方)(以)(及)(舆)(论)(关)(注)(的)(焦)(点)(。销)(售)(权)(意)(味)(着)(汽)(车)(项)(目)(最)(大)(利)(润)(板)(块)(的)(归)(属)(权)(,而)(管)(理)(架)(构)(是)(否)(合)(理)(,也)(将)(影)(响)(该)(品)(牌)(未)(来)(在)(市)(场)(上)(的)(表)(现)(。
  讴)(歌)(尽)(管)(作)(为)(进)(入)(中)(国)(较)(早)(的)(几)(个)(豪)(华)(品)(牌)(之)(一)(,但)(市)(场)(表)(现)(不)(仅)(和)(一)(线)(豪)(华)(品)(牌)(奥)(迪)(、宝)(马)(、奔)(驰)(相)(距)(甚)(远)(,即)(使)(与)(同)(为)(日)(系)(的)(雷)(克)(萨)(斯)(与)(英)(菲)(尼)(迪)(相)(比)(,也)(落)(后)(许)(多)(。去)(年)(,讴)(歌)(在)(中)(国)(市)(场)(的)(全)(年)(销)(量)(只)(有)(5000辆)(,雷)(克)(萨)(斯)(与)(英)(菲)(尼)(迪)(的)(销)(量)(达)(到)(了)(7.3万)(辆)(和)(1.7万)(辆)(。
  一)(般)(意)(义)(上)(,豪)(华)(车)(要)(达)(到)(国)(产)(要)(求)(,在)(市)(场)(上)(要)(有)(一)(定)(的)(销)(量)(基)(础)(,以)(确)(定)(品)(牌)(力)(和)(市)(场)(渠)(道)(等)(体)(系)(能)(力)(,未)(来)(能)(支)(撑)(国)(产)(的)(投)(入)(。豪)(华)(车)(对)(这)(个)(量)(化)(的)(标)(准)(一)(般)(确)(定)(为)(进)(口)(车)(年)(销)(量)(4万)(辆)(左)(右)(。
  讴)(歌)(在)(与)(广)(汽)(签)(署)(国)(产)(框)(架)(协)(议)(的)(同)(时)(,确)(定)(了)(将)(在)(2016年)(正)(式)(国)(产)(,且)(首)(款)(车)(将)(是)(专)(门)(为)(中)(国)(市)(场)(设)(计)(的)(SUV。
  随)(着)(国)(产)(时)(间)(的)(临)(近)(,广)(汽)(集)(团)(越)(来)(越)(担)(心)(,此)(前)(由)(讴)(歌)(中)(国)(事)(业)(部)(主)(导)(的)(进)(口)(车)(销)(售)(,为)(国)(产)(打)(市)(场)(基)(础)(的)(硬)(性)(指)(标)(——销)(量)(,提)(升)(太)(慢)(将)(对)(讴)(歌)(国)(产)(后)(影)(响)(极)(大)(。
  双)(方)(加)(速)(了)(销)(售)(模)(式)(的)(谈)(判)(,但)(过)(去)(的)(一)(年)(间)(,双)(方)(对)(进)(展)(守)(口)(如)(瓶)(,几)(乎)(没)(有)(任)(何)(消)(息)(传)(出)(。其)(中)(,讴)(歌)(国)(产)(车)(型)(由)(广)(本)(生)(产)(,销)(售)(是)(否)(纳)(入)(广)(本)(体)(系)(是)(关)(注)(焦)(点)(。今)(年)(7月)(3日)(,广)(本)(内)(部)(人)(士)(对)(21世)(纪)(经)(济)(报)(道)(记)(者)(称)(:“销)(售)(模)(式)(双)(方)(还)(在)(谈)(,具)(体)(进)(展)(要)(广)(汽)(集)(团)(方)(面)(才)(清)(楚)(。”
  但)(几)(天)(后)(,从)(广)(汽)(集)(团)(内)(部)(传)(出)(,广)(本)(副)(总)(经)(理)(兼)(销)(售)(本)(部)(本)(部)(长)(f)(先)(庆)(将)(调)(任)(讴)(歌)(销)(售)(事)(业)(部)(总)(经)(理)(。离)(正)(式)(国)(产)(还)(有)(两)(年)(,f)(先)(庆)(的)(第)(一)(阶)(段)(任)(务)(是)(,提)(升)(讴)(歌)(品)(牌)(知)(名)(度)(,打)(造)(讴)(歌)(销)(售)(体)(系)(,把)(讴)(歌)(进)(口)(销)(量)(做)(起)(来)(。
  7月)(8日)(,广)(汽)(集)(团)(内)(部)(相)(关)(人)(士)(对)(于)(讴)(歌)(销)(售)(是)(纳)(入)(广)(本)(体)(系)(还)(是)(由)(讴)(歌)(和)(广)(汽)(成)(立)(新)(的)(销)(售)(公)(司)(,没)(有)(做)(出)(明)(确)(的)(答)(复)(。但)(从)(把)(f)(先)(庆)(从)(广)(本)(副)(总)(经)(理)(职)(位)(上)(调)(任)(看)(,采)(用)(的)(可)(能)(是)(后)(一)(种)(模)(式)(。
  补)(课)(最)(后)(一)(公)(里)(
  本)(田)(在)(最)(近)(两)(年)(发)(起)(了)(由)(社)(长)(伊)(东)(孝)(绅)(领)(衔)(,本)(田)(中)(国)(本)(部)(长)(仓)(石)(诚)(司)(具)(体)(执)(行)(的)(激)(进)(中)(国)(策)(略)(,提)(出)(要)(追)(赶)(大)(众)(的)(口)(号)(。这)(让)(本)(田)(的)(合)(作)(伙)(伴)(广)(汽)(集)(团)(,看)(到)(了)(巨)(大)(的)(希)(望)(。
  过)(去)(一)(年)(多)(,本)(田)(给)(广)(本)(引)(入)(了)(凌)(派)(、新)(雅)(阁)(、新)(飞)(度)(等)(重)(量)(级)(车)(型)(,今)(年)(下)(半)(年)(,还)(将)(引)(入)(小)(型)(SUV缤)(智)(和)(新)(奥)(德)(赛)(。广)(汽)(与)(本)(田)(的)(合)(资)(,理)(论)(上)(进)(入)(了)(最)(好)(的)(时)(期)(。
  广)(本)(重)(新)(确)(立)(其)(在)(广)(汽)(集)(团)(中)(的)(地)(位)(,以)(6月)(销)(量)(看)(,广)(本)(卖)(出)(了)(超)(过)(4万)(辆)(,同)(比)(增)(长)(19%,占)(整)(个)(广)(汽)(集)(团)(销)(量)(的)(42%。广)(汽)(在)(经)(历)(了)(两)(年)(前)(“钓)(鱼)(岛)(事)(件)(”,导)(致)(利)(润)(大)(幅)(下)(滑)(后)(,开)(始)(重)(新)(找)(到)(支)(点)(。
  尽)(管)(广)(汽)(未)(来)(的)(目)(标)(是)(欧)(美)(系)(、日)(系)(和)(自)(主)(三)(足)(鼎)(立)(,以)(规)(避)(中)(日)(政)(治)(风)(波)(的)(影)(响)(,但)(短)(期)(内)(,日)(系)(仍)(然)(是)(其)(快)(速)(收)(益)(的)(绝)(对)(主)(力)(。其)(以)(广)(本)(、广)(丰)(为)(中)(心)(轴)(调)(动)(高)(管)(的)(布)(局)(得)(以)(在)(广)(汽)(集)(团)(内)(部)(通)(过)(。
  本)(田)(在)(中)(国)(的)(变)(革)(是)(体)(系)(性)(的)(,方)(案)(包)(括)(:去)(年)(确)(定)(未)(来)(三)(年)(引)(入)(12款)(新)(车)(;两)(年)(后)(引)(入)(讴)(歌)(国)(产)(和)(混)(合)(动)(力)(车)(型)(国)(产)(;引)(入)(FUNTEC技)(术)(;并)(逐)(渐)(扩)(充)(针)(对)(中)(国)(市)(场)(专)(门)(开)(发)(车)(型)(的)(力)(度)(。
  在)(品)(牌)(力)(打)(造)(上)(,仓)(石)(诚)(司)(开)(始)(推)(行)(由)(本)(田)(中)(国)(统)(一)(推)(动)(的)(宣)(传)(攻)(势)(,改)(观)(被)(人)(诟)(病)(的)(“本)(田)(品)(牌)(力)(下)(滑)(”问)(题)(。在)(与)(南)(北)(本)(田)(两)(家)(合)(资)(公)(司)(的)(关)(系)(上)(,仓)(石)(诚)(司)(也)(把)(其)(作)(为)(一)(个)(重)(要)(的)(工)(作)(:首)(先)(确)(定)(两)(家)(公)(司)(的)(企)(业)(定)(位)(,东)(本)(更)(运)(动)(和)(个)(性)(,广)(本)(更)(商)(务)(。
  但)(是)(,令)(本)(田)(和)(广)(汽)(疑)(虑)(的)(是)(,本)(田)(新)(车)(型)(在)(产)(品)(力)(上)(并)(不)(输)(于)(大)(众)(,性)(价)(比)(、可)(靠)(性)(和)(舒)(适)(性)(甚)(至)(高)(于)(欧)(美)(系)(,而)(竞)(争)(车)(型)(的)(市)(场)(销)(量)(却)(没)(有)(提)(升)(到)(同)(一)(水)(平)(。最)(后)(总)(结)(出)(的)(结)(论)(是)(,问)(题)(出)(在)(最)(后)(一)(公)(里)(——中)(国)(消)(费)(者)(形)(成)(了)(日)(系)(车)(不)(安)(全)(的)(观)(念)(,严)(重)(打)(击)(了)(市)(场)(消)(费)(。
  由)(本)(田)(中)(国)(发)(起)(,广)(本)(和)(东)(本)(配)(合)(的)(安)(全)(宣)(传)(,开)(始)(提)(上)(日)(程)(。本)(田)(把)(中)(国)(两)(家)(合)(资)(公)(司)(生)(产)(的)(雅)(阁)(和)(CR-V,运)(到)(位)(于)(日)(本)(h木)(县)(的)(本)(田)(研)(究)(院)(,在)(7月)(3日)(面)(对)(中)(国)(媒)(体)(举)(行)(两)(车)(互)(撞)(试)(验)(,以)(证)(明)(车)(辆)(的)(安)(全)(性)(。
  但)(中)(国)(消)(费)(者)(很)(难)(理)(解)(本)(田)(的)(吸)(能)(式)(设)(计)(,认)(为)(车)(体)(损)(伤)(比)(较)(大)(即)(为)(不)(安)(全)(。这)(个)(问)(题)(经)(常)(成)(为)(网)(友)(争)(论)(的)(焦)(点)(,或)(者)(购)(车)(前)(消)(费)(者)(关)(注)(的)(热)(点)(话)(题)(。在)(各)(种)(场)(合)(,经)(常)(可)(以)(看)(到)(其)(他)(系)(别)(品)(牌)(,围)(攻)(日)(系)(的)(安)(全)(性)(。
  事)(实)(上)(,汽)(车)(碰)(撞)(事)(故)(分)(为)(低)(速)(和)(高)(速)(,低)(速)(事)(故)(焦)(点)(在)(于)(汽)(车)(损)(伤)(,高)(速)(事)(故)(焦)(点)(在)(驾)(乘)(人)(员)(安)(全)(。本)(田)(自)(损)(发)(动)(机)(仓)(的)(吸)(能)(设)(计)(更)(多)(强)(调)(人)(的)(安)(全)(。本)(田)(已)(经)(意)(识)(到)(,这)(是)(本)(田)(品)(牌)(未)(来)(在)(中)(国)(发)(展)(的)(最)(大)(障)(碍)(,进)(入)(中)(国)(十)(多)(年)(后)(,不)(得)(不)(重)(新)(启)(动)(最)(基)(础)(安)(全)(性)(传)(播)(。
(责)(任)(编)(辑)(:崔)(丽)(凡)()
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