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顶级商业赛与大众体育并举,佳兆业文旅未来3年将为50家场馆填充优质内容

来源: 南方日报网络版     时间: 2019年12月13日 05:26:42
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(对)(于)(赛)(事)(的)(商)(业)(开)(发)(,舒)(立)(表)(示)(比)(较)(满)(意)(。“我)(们)(和)(嘉)(达)(利)(锋)(通)(过)(良)(好)(的)(协)(商)(,最)(终)(就)(中)(国)(区)(的)(四)(场)(比)(赛)(达)(成)(了)(千)(万)(级)(别)(的)(合)(作)(,共)(同)(开)(发)(国)(际)(冠)(军)(杯)(中)(国)(赛)(。票)(务)(销)(售)(情)(况)(和)(我)(们)(的)(判)(断)(非)(常)(一)(致)(,我)(们)(预)(估)(的)(目)(标)(已)(经)(达)(到)(。”虽)(然)(没)(有)(透)(露)(赛)(事)(收)(入)(的)(具)(体)(数)(字)(,但)(舒)(立)(表)(示)(,“从)(佳)(兆)(业)(文)(体)(旅)(游)(的)(角)(度)(来)(讲)(,已)(经)(能)(够)(回)(收)(成)(本)(。”据)(体)(育)(大)(生)(意)(了)(解)(,深)(圳)(站)(AC米)(兰)(4:0战)(胜)(拜)(仁)(慕)(尼)(黑)(的)(比)(赛)(,不)(仅)(打)(出)(了)(中)(国)(赛)(三)(年)(来)(的)(最)(大)(分)(差)(,也)(同)(时)(创)(下)(了)(ICC中)(国)(赛)(观)(众)(人)(数)(新)(纪)(录)(和)(深)(圳)(市)(历)(史)(观)(赛)(人)(数)(新)(纪)(录)(,根)(据)(官)(方)(数)(据)(,当)(天)(大)(运)(中)(心)(观)(赛)(人)(数)(达)(到)(39998人)(。
此)(外)(他)(还)(透)(露)(,经)(过)(今)(年)(的)(磨)(合)(,佳)(兆)(业)(和)(嘉)(达)(利)(锋)(合)(作)(的)(领)(域)(和)(方)(式)(还)(会)(有)(更)(深)(层)(次)(的)(探)(讨)(,“虽)(然)(与)(嘉)(达)(利)(锋)(的)(合)(作)(是)(一)(年)(一)(签)(,但)(双)(方)(都)(希)(望)(建)(立)(长)(期)(的)(合)(作)(框)(架)(,目)(前)(双)(方)(已)(经)(有)(了)(一)(个)(长)(期)(规)(划)(。”
成)(立)(专)(业)(赛)(事)(公)(司)(,佳)(兆)(业)(商)(业)(赛)(与)(大)(众)(体)(育)(赛)(事)(开)(发)(并)(举)(
除)(了)(ICC国)(际)(冠)(军)(杯)(,在)(顶)(级)(赛)(事)(IP运)(营)(方)(面)(,佳)(兆)(业)(文)(体)(旅)(游)(集)(团)(已)(经)(积)(累)(了)(相)(当)(丰)(富)(的)(经)(验)(。2013年)(以)(来)(,佳)(兆)(业)(文)(体)(旅)(游)(已)(经)(承)(接)(和)(运)(营)(的)(赛)(事)(包)(括)(ICC国)(际)(冠)(军)(杯)(、NBA中)(国)(赛)(、CBA深)(圳)(队)(主)(场)(赛)(事)(、彩)(色)(跑)(深)(圳)(站)(、WTA/ATP深)(圳)(网)(球)(公)(开)(赛)(、中)(国)(羽)(超)(联)(赛)(、亚)(洲)(女)(子)(排)(球)(赛)(、美)(式)(室)(内)(橄)(榄)(球)(巡)(回)(赛)(、国)(乒)(2017世)(乒)(赛)(热)(身)(赛)(等)(等)(。在)(历)(经)(诸)(多)(大)(赛)(洗)(礼)(之)(后)(,佳)(兆)(业)(文)(体)(旅)(游)(锻)(炼)(出)(一)(支)(优)(秀)(的)(赛)(事)(运)(营)(队)(伍)(,并)(成)(立)(了)(专)(业)(的)(赛)(事)(公)(司)(。
据)(了)(解)(,该)(赛)(事)(公)(司)(运)(营)(的)(赛)(事)(主)(要)(分)(为)(两)(大)(类)(:一)(类)(是)(高)(度)(商)(业)(化)(和)(市)(场)(化)(的)(顶)(级)(赛)(事)(,比)(如)(ICC国)(际)(冠)(军)(杯)(,第)(二)(类)(是)(大)(众)(体)(育)(比)(赛)(,“比)(如)(我)(们)(的)(自)(有)(IP幸)(福)(跑)(和)(KHOT花)(式)(篮)(球)(挑)(战)(赛)(,这)(类)(活)(动)(的)(社)(会)(群)(众)(参)(与)(度)(高)(,体)(验)(感)(强)(。”舒)(立)(表)(示)(。
%|)(TP深)(圳)(公)(开)(赛)(
今)(年)(7月)(,国)(内)(足)(球)(商)(业)(赛)(事)(火)(热)(,不)(仅)(ICC国)(际)(冠)(军)(杯)(参)(赛)(队)(伍)(由)(此)(前)(的)(3支)(增)(加)(到)(6支)(、比)(赛)(从)(3场)(增)(加)(到)(4场)(,还)(有)(英)(超)(亚)(洲)(杯)(、鸟)(巢)(伦)(敦)(德)(比)(等)(共)(计)(12场)(大)(型)(商)(业)(赛)(事)(,面)(对)(足)(球)(商)(业)(赛)(事)(的)(爆)(发)(态)(势)(,舒)(立)(则)(显)(得)(十)(分)(冷)(静)(。
“从)(1996年)(开)(始)(,足)(球)(商)(业)(赛)(在)(国)(内)(举)(办)(已)(经)(超)(过)(20年)(了)(,中)(间)(经)(历)(几)(次)(起)(伏)(。从)(最)(开)(始)(的)(火)(爆)(到)(2000年)(左)(右)(的)(沉)(寂)(,然)(后)(到)(2006年)(的)(再)(次)(上)(升)(、2010年)(的)(低)(谷)(,再)(到)(目)(前)(的)(爆)(发)(,这)(跟)(体)(育)(发)(展)(的)(基)(本)(逻)(辑)(和)(规)(律)(是)(相)(关)(的)(。”舒)(立)(认)(为)(,这)(类)(足)(球)(赛)(事)(最)(开)(始)(进)(入)(国)(内)(时)(相)(对)(稀)(缺)(,对)(球)(迷)(吸)(引)(力)(较)(大)(,但)(随)(着)(球)(迷)(从)(好)(奇)(到)(甄)(别)(而)(后)(相)(对)(理)(性)(,赛)(事)(质)(量)(对)(于)(保)(持)(市)(场)(竞)(争)(力)(就)(越)(来)(越)(重)(要)(。“参)(照)(NBA季)(前)(赛)(,主)(办)(方)(致)(力)(于)(将)(ICC国)(际)(冠)(军)(杯)(打)(造)(‘欧)(冠)(季)(前)(赛)(’概)(念)(,每)(年)(来)(华)(的)(俱)(乐)(部)(实)(力)(都)(是)(顶)(尖)(的)(,对)(比)(赛)(也)(越)(来)(越)(重)(视)(,因)(此)(非)(常)(看)(好)(国)(际)(冠)(军)(杯)(未)(来)(在)(足)(球)(商)(业)(赛)(上)(的)(竞)(争)(力)(”
“场)(馆)(资)(源)(是)(巨)(大)(流)(量)(入)(口)(”,对)(标)(AEG佳)(兆)(业)(目)(标)(3年)(内)(场)(运)(营)(馆)(规)(模)(达)(30-50个)(
对)(于)(佳)(兆)(业)(文)(体)(旅)(游)(集)(团)(来)(说)(,无)(论)(是)(顶)(级)(商)(业)(赛)(事)(还)(是)(大)(众)(体)(育)(活)(动)(,都)(属)(于)(内)(容)(范)(畴)(,是)(其)(场)(馆)(运)(营)(体)(系)(的)(一)(部)(分)(。佳)(兆)(业)(文)(体)(旅)(游)(提)(出)(文)(体)(场)(馆)(综)(合)(服)(务)(体)(、内)(容)(、文)(体)(互)(联)(、衍)(生)(经)(营)(的)(四)(驱)(模)(式)(,核)(心)(和)(基)(础)(则)(是)(场)(馆)(,在)(场)(馆)(资)(源)(积)(累)(方)(面)(,佳)(兆)(业)(文)(体)(旅)(游)(一)(直)(不)(遗)(余)(力)(。到)(目)(前)(为)(止)(,佳)(兆)(业)(文)(体)(旅)(游)(运)(营)(的)(场)(馆)(已)(经)(达)(到)(9座)(,场)(馆)(运)(营)(面)(积)(124万)(平)(方)(米)(,管)(理)(场)(馆)(总)(资)(产)(逾)(100亿)(元)(,成)(为)(国)(内)(最)(大)(的)(民)(营)(文)(体)(场)(馆)(综)(合)(运)(营)(商)(。
舒)(立)(表)(示)(,三)(年)(内)(佳)(兆)(业)(文)(体)(旅)(游)(集)(团)(运)(营)(场)(馆)(数)(量)(希)(望)(达)(到)(30-50家)(。“佳)(兆)(业)(文)(体)(旅)(游)(的)(文)(体)(标)(杆)(美)(国)(AEG公)(司)(,目)(前)(它)(在)(全)(世)(界)(范)(围)(内)(运)(营)(管)(理)(了)(100多)(个)(文)(体)(场)(馆)(,我)(们)(还)(在)(起)(步)(成)(长)(阶)(段)(,30到)(50个)(场)(馆)(,既)(有)(挑)(战)(亦)(是)(务)(实)(的)(布)(局)(。”
%嘉)(逶)(绿)(焐)(钲)(谘)(莩)(帱)(br />舒)(立)(认)(为)(,文)(体)(场)(馆)(是)(十)(分)(重)(要)(的)(战)(略)(资)(源)(,“文)(体)(场)(馆)(的)(核)(心)(价)(值)(在)(于)(它)(们)(是)(巨)(大)(的)(文)(体)(流)(量)(入)(口)(。大)(运)(中)(心)(每)(年)(人)(流)(超)(过)(200万)(人)(次)(,如)(果)(我)(们)(运)(营)(的)(场)(馆)(达)(到)(50家)(,这)(个)(数)(字)(将)(会)(非)(常)(惊)(人)(。如)(果)(一)(个)(人)(每)(年)(在)(场)(馆)(消)(费)(1000元)(,就)(会)(是)(非)(常)(大)(的)(一)(笔)(生)(意)(。”此)(外)(,场)(馆)(还)(具)(备)(资)(源)(稀)(缺)(性)(,因)(为)(文)(体)(场)(馆)(的)(运)(营)(权)(期)(限)(一)(般)(超)(过)(10年)(,长)(期)(性)(和)(排)(他)(性)(决)(定)(这)(个)(资)(源)(具)(有)(很)(强)(的)(稀)(缺)(性)(。
不)(过)(场)(馆)(运)(营)(是)(一)(个)(世)(界)(难)(题)(,国)(内)(真)(正)(能)(够)(实)(现)(盈)(利)(的)(场)(馆)(并)(不)(多)(,佳)(兆)(业)(文)(体)(旅)(游)(首)(创)(四)(驱)(模)(式)(,用)(优)(质)(的)(内)(容)(来)(激)(活)(场)(馆)(,提)(供)(优)(质)(文)(体)(产)(品)(,吸)(引)(更)(多)(的)(人)(来)(场)(馆)(消)(费)(。“内)(容)(是)(驱)(动)(场)(馆)(走)(向)(成)(熟)(聚)(集)(人)(气)(和)(商)(机)(的)(引)(擎)(。”舒)(立)(介)(绍)(,大)(运)(中)(心)(目)(前)(一)(年)(的)(文)(体)(活)(动)(超)(过)(200场)(,万)(人)(规)(模)(以)(上)(的)(活)(动)(超)(过)(30场)(,“加)(上)(政)(府)(补)(贴)(,目)(前)(场)(馆)(运)(营)(令)(我)(们)(满)(意)(。”不)(过)(他)(也)(坦)(言)(大)(运)(中)(心)(综)(合)(利)(用)(率)(上)(还)(有)(很)(大)(提)(升)(空)(间)(,未)(来)(效)(益)(也)(会)(进)(一)(步)(提)(升)(。
在)(获)(得)(大)(量)(文)(体)(场)(馆)(资)(源)(后)(,如)(何)(实)(现)(统)(一)(标)(准)(化)(管)(理)(也)(是)(一)(大)(难)(题)(。为)(此)(,佳)(兆)(业)(文)(体)(旅)(游)(集)(团)(通)(过)(几)(个)(文)(体)(场)(馆)(的)(运)(营)(后)(,总)(结)(出)(了)(100多)(份)(标)(准)(化)(的)(管)(理)(文)(件)(。“我)(们)(会)(确)(保)(‘店)(长)(’和)(‘菜)(单)(’统)(一)(出)(品)(。”舒)(立)(表)(示)(,针)(对)(每)(一)(个)(场)(馆)(,佳)(兆)(业)(集)(团)(本)(部)(都)(会)(直)(接)(委)(派)(一)(名)(负)(责)(人)(,拿)(着)(标)(准)(化)(的)(操)(作)(说)(明)(上)(岗)(,可)(以)(顺)(利)(有)(效)(地)(开)(展)(工)(作)(。
体)(内)(体)(外)(双)(循)(环)(,强)(大)(协)(同)(效)(应)(是)(佳)(兆)(业)(优)(势)(
作)(为)(一)(家)(以)(地)(产)(起)(家)(的)(公)(司)(,目)(前)(佳)(兆)(业)(已)(经)(发)(展)(为)(千)(亿)(规)(模)(企)(业)(,佳)(兆)(业)(控)(股)(集)(团)(旗)(下)(拥)(有)(地)(产)(、文)(体)(旅)(游)(、城)(市)(更)(新)(、金)(融)(、航)(运)(、物)(业)(管)(理)(、科)(技)(产)(业)(、健)(康)(科)(技)(等)(14大)(专)(业)(集)(团)(。这)(14个)(专)(业)(集)(团)(可)(以)(产)(生)(很)(多)(协)(同)(效)(应)(,佳)(兆)(业)(文)(体)(旅)(游)(集)(团)(作)(为)(其)(中)(重)(要)(一)(环)(,除)(了)(能)(够)(与)(其)(它)(兄)(弟)(公)(司)(协)(同)(作)(战)(,文)(体)(旅)(游)(集)(团)(内)(部)(也)(形)(成)(了)(较)(为)(完)(整)(的)(产)(业)(链)(。
佳)(兆)(业)(文)(体)(旅)(游)(集)(团)(四)(驱)(文)(体)(产)(业)(模)(式)(中)(的)(衍)(生)(经)(营)(亦)(是)(重)(要)(一)(环)(,其)(衍)(生)(经)(营)(板)(块)(涉)(及)(体)(育)(培)(训)(、青)(训)(业)(务)(、运)(动)(康)(复)(和)(体)(育)(旅)(游)(等)(多)(个)(方)(面)(。“我)(们)(的)(每)(个)(版)(块)(既)(有)(独)(立)(性)(又)(有)(开)(放)(性)(,既)(能)(在)(文)(体)(旅)(游)(集)(团)(内)(部)(形)(成)(产)(业)(闭)(环)(,又)(可)(以)(与)(佳)(兆)(业)(控)(股)(旗)(下)(子)(公)(司)(协)(同)(作)(战)(,同)(时)(我)(们)(也)(非)(常)(欢)(迎)(与)(行)(业)(其)(他)(公)(司)(合)(作)(,实)(现)(体)(内)(体)(外)(双)(循)(环)(。”舒)(立)(说)(
以)(体)(育)(培)(训)(为)(例)(,2016年)(,佳)(兆)(业)(文)(体)(旅)(游)(成)(立)(乐)(火)(国)(际)(运)(动)(学)(校)(,全)(面)(开)(展)(足)(球)(、篮)(球)(、羽)(毛)(球)(、游)(泳)(四)(个)(项)(目)(的)(体)(育)(培)(训)(,经)(过)(一)(年)(时)(间)(的)(发)(展)(,已)(经)(拥)(有)(3500多)(名)(学)(员)(。同)(年)(,佳)(兆)(业)(文)(体)(旅)(游)(并)(购)(上)(海)(青)(训)(机)(构)(毅)(涛)(足)(球)(学)(校)(,联)(合)(国)(际)(米)(兰)(俱)(乐)(部)(,开)(创)(校)(园)(足)(球)(精)(英)(培)(养)(模)(式)(,将)(乐)(火)(发)(掘)(的)(潜)(力)(学)(员)(输)(送)(到)(青)(训)(机)(构)(。与)(此)(同)(时)(,佳)(兆)(业)(在)(全)(国)(范)(围)(内)(有)(100多)(个)(楼)(盘)(,近)(30万)(业)(主)(,“这)(些)(业)(主)(就)(是)(我)(们)(的)(客)(户)(资)(源)(,这)(些)(楼)(盘)(就)(可)(以)(为)(乐)(火)(学)(校)(提)(供)(场)(地)(支)(持)(。反)(过)(来)(对)(地)(产)(业)(务)(来)(讲)(,在)(地)(产)(开)(发)(配)(套)(中)(,体)(育)(培)(训)(学)(校)(也)(能)(成)(为)(一)(大)(亮)(点)(,有)(利)(于)(楼)(盘)(销)(售)(。”舒)(立)(说)(。
%技)(颜)(滓)(道)(只)(鸸)( 试)(硕)(绠Ⅻbr />此)(外)(,去)(年)(9月)(佳)(兆)(业)(文)(体)(旅)(游)(联)(合)(凯)(兴)(资)(本)(成)(立)(百)(亿)(体)(育)(基)(金)(,舒)(立)(表)(示)(,未)(来)(也)(会)(投)(资)(一)(些)(优)(质)(体)(育)(项)(目)(,继)(续)(完)(善)(体)(育)(产)(业)(链)(。返)(回)(搜)(狐)(,查)(看)(更)(多)(
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