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广东省人民政府首页  >  要闻动态  >  广东要闻

中国体育媒体版图“双雄争霸”

来源: 南方日报网络版     时间: 2019年08月18日 16:55:43
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龙虎和满水平台平台直招龙虎代理客服QQ【3514565791】诚招代理【在线开户网址um996.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯分分彩,5分,10分彩,最高返水100反9快,最高赔率,正规信誉大平台平台24h提供注册及登录。中国体育媒体版图“双雄争霸”

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(中)(国)(,竟)(然)(有)(七)(家)(体)(育)(媒)(体)(版)(权)(诸)(侯)(并)(立)(,合)(纵)(连)(横)(,割)(据)(一)(方)(。“战)(国)(七)(强)(”各)(个)(意)(气)(奋)(发)(,挥)(舞)(资)(本)(大)(棒)(。似)(乎)(都)(能)(从)(中)(国)(体)(育)(产)(业)(“五)(万)(亿)(”狂)(潮)(中)(拔)(地)(而)(起)(,成)(就)(一)(番)(无)(人)(能)(及)(的)(伟)(业)(。
(1)体)(奥)(动)(力)(。2015年)(9月)(25日)(,80亿)(竞)(标)(获)(得)(中)(超)(5年)(全)(媒)(体)(版)(权)(,成)(为)(中)(国)(体)(育)(产)(业)(迄)(今)(为)(止)(的)(“里)(程)(碑)(”旗)(舰)(事)(件)(。拥)(有)(中)(超)(联)(赛)(、中)(国)(之)(队)(系)(列)(比)(赛)(、中)(国)(足)(协)(杯)(以)(及)(超)(级)(杯)(全)(媒)(体)(版)(权)(,达)(成)(中)(国)(足)(球)(赛)(事)(版)(权)(的)(资)(源)(集)(成)(平)(台)(。
(2)乐)(视)(体)(育)(。以)(打)(造)(中)(国)(版)(ESPN为)(目)(标)(,曾)(购)(买)(囤)(积)(了)(310多)(项)(内)(容)(版)(权)(。每)(年)(1.6万)(场)(赛)(事)(版)(权)(,包)(括)(足)(球)(、篮)(球)(、网)(球)(、高)(尔)(夫)(、赛)(车)(等)(22个)(体)(育)(大)(项)(。近)(年)(最)(为)(核)(心)(的)(顶)(级)(资)(源)(有)(两)(个)(:一)(是)(以)(总)(价)(27亿)(元)(从)(体)(奥)(动)(力)(手)(中)(签)(下)(中)(超)(联)(赛)(2016-2017两)(年)(的)(独)(家)(转)(播)(权)(。
另)(一)(个)(是)(以)(1.1亿)(美)(元)(买)(下)(2017-2020年)(亚)(足)(联)(旗)(下)(所)(有)(赛)(事)(在)(中)(国)(大)(陆)(地)(区)(的)(全)(媒)(体)(转)(播)(权)(和)(信)(号)(制)(作)(权)(,其)(中)(包)(括)(亚)(冠)(及)(世)(界)(杯)(预)(选)(赛)(亚)(洲)(区)(的)(12强)(赛)(。
(3)新)(英)(体)(育)(。由)(IDG资)(本)(与)(新)(雅)(迪)(传)(媒)(共)(同)(投)(资)(组)(建)(,拥)(有)(2010/11至)(2018/19赛)(季)(英)(格)(兰)(足)(球)(超)(级)(联)(赛)(独)(家)(转)(播)(权)(,长)(时)(期)(拥)(有)(“英)(超)(”这)(一)(硬)(通)(货)(,成)(为)(顶)(级)(全)(球)(足)(球)(版)(权)(公)(司)(的)(代)(名)(词)(。
(4)盈)(方)(中)(国)(。2003年)(,全)(球)(著)(名)(体)(育)(营)(销)(集)(团)(盈)(方)(体)(育)(传)(媒)(集)(团)(的)(全)(资)(子)(公)(司)(,盈)(方)(体)(育)(传)(媒)((中)(国)()有)(限)(公)(司)(在)(北)(京)(成)(立)(。盈)(方)(与)(中)(国)(篮)(球)(协)(会)(签)(订)(协)(议)(,拥)(有)(CBA联)(赛)(和)(中)(国)(国)(家)(篮)(球)(队)(媒)(体)(权)(分)(别)(至)(2017年)(和)(2018年)(。值)(得)(一)(提)(的)(是)(,瑞)(士)(盈)(方)(体)(育)(传)(媒)(集)(团)(于)(2015年)(被)(万)(达)(集)(团)(收)(购)(,因)(此)(,盈)(方)(中)(国)(的)(背)(后)(力)(量)(亦)(可)(以)(视)(为)(万)(达)(体)(育)(。
(5)阿)(里)(体)(育)(。曾)(经)(不)(以)(“购)(买)(媒)(体)(权)(”为)(重)(心)(的)(阿)(里)(体)(育)(,在)(2016年)(里)(约)(奥)(运)(会)(期)(间)(,以)(1亿)(元)(价)(格)(购)(得)(奥)(运)(会)(新)(媒)(体)(点)(播)(权)(,此)(后)(拿)(下)(了)(2017札)(幌)(亚)(冬)(会)(独)(家)(新)(媒)(体)(权)(,阿)(里)(体)(育)(在)(媒)(体)(权)(领)(域)(,无)(疑)(是)(个)(新)(手)(,属)(于)(尝)(试)(阶)(段)(。
(6)腾)(讯)(。2015年)(1月)(,腾)(讯)(以)(5亿)(美)(元)((31.2亿)(人)(民)(币)()获)(得)(NBA未)(来)(五)(个)(赛)(季)(的)(网)(络)(独)(家)(直)(播)(权)(,每)(年)(的)(版)(权)(成)(本)(相)(当)(于)(新)(浪)(前)(合)(同)(标)(的)(五)(倍)(。
(7)苏)(宁)(PPTV。苏)(宁)(除)(了)(拥)(有)(西)(甲)(、英)(超)(、WWE等)(顶)(级)(国)(际)(赛)(事)(的)(媒)(体)(权)(,还)(拥)(有)(江)(苏)(苏)(宁)(易)(购)(足)(球)(俱)(乐)(部)(和)(国)(际)(米)(兰)(足)(球)(俱)(乐)(部)(,苏)(宁)(几)(乎)(在)(足)(球)(媒)(体)(版)(权)(的)(竞)(争)(力)(无)(人)(能)(及)(。
%?W)(欢)(6?016-2017岁)(末)(年)(初)(,有)(两)(大)(里)(程)(碑)(事)(件)(不)(期)(而)(至)(,堪)(称)(左)(右)(中)(国)(体)(育)(媒)(体)(权)(全)(新)(格)(局)(走)(向)(的)(“胜)(负)(手)(”。
一)(个)(是)(苏)(宁)(3年)(50亿)(夺)(得)(英)(超)(中)(国)(版)(权)(,新)(英)(体)(育)(失)(去)(手)(中)(这)(张)(唯)(的)(一)(王)(牌)(。另)(一)(个)(就)(是)(体)(奥)(动)(力)(获)(得)(亚)(足)(联)(全)(媒)(体)(版)(权)(,乐)(视)(体)(育)(痛)(失)(最)(后)(的)(核)(心)(资)(源)(。
尤)(其)(是)(后)(者)(,体)(奥)(动)(力)(这)(一)(惊)(天)(动)(地)(的)(“釜)(底)(抽)(薪)(”,无)(疑)(推)(倒)(了)(产)(业)(重)(新)(洗)(牌)(的)(多)(米)(诺)(骨)(牌)(。中)(国)(体)(育)(媒)(体)(格)(局)(,从)(各)(自)(割)(据)(诸)(侯)(一)(方)(的)(“战)(国)(七)(强)(”,到)(垄)(断)(收)(割)(核)(心)(资)(源)(的)(“双)(雄)(争)(霸)(”。体)(育)(媒)(体)(版)(权)(市)(场)(,从)(纷)(纷)(扰)(扰)(、资)(源)(分)(散)(的)(“买)(买)(买)(”模)(式)(,逐)(步)(进)(入)(到)(“大)(一)(统)(、大)(满)(贯)(”的)(霸)(主)(模)(式)(。
2、大)(格)(局)(·
赢)(家)(与)(输)(家)(、兵)(家)(与)(玩)(家)(
%?W)(鋱阋)(黄)(哒)(庖)(徽)(剑)(嘧负)(醢)(延)(釗宜)(蜕)(狭)(酸)(鄯)(濉)(鏺咽)(浼)(掖)(蚧)(亓)(嗽)(酙巍)(G铱)(匆)(桓)(霰)(釵冶)(卣)(猞墓)(丶)(悻鞍)(磁)(ァ保)(嚆绾)(巫)(笥)(曳)(暝)(闯)(晌)(昂)(献)(萘)(嗾帷)(钡)(恼)(铰)(酝)(婕)(摇)(Ⅻbr />(1)赢)(家)(隐)(现)(:苏)(宁)(、腾)(讯)(双)(雄)(对)(峙)(
苏)(宁)(无)(疑)(是)(最)(大)(的)(赢)(家)(。
这)(仰)(仗)(于)(苏)(宁)(的)(财)(大)(气)(粗)(和)(张)(近)(东)(的)(高)(远)(格)(局)(。链)(接)(阅)(读)(:
虽)(然)(PPTV聚)(力)(13.5亿)(成)(为)(中)(超)(2017赛)(季)(新)(媒)(体)(独)(家)(,被)(业)(界)(戏)(称)(为)(“接)(盘)(侠)(”,但)(是)(苏)(宁)(背)(后)(的)(宏)(大)(格)(局)(是)(彰)(显)(无)(遗)(的)(。
让)(我)(们)(看)(看)(苏)(宁)(称)(霸)(媒)(体)(权)(的)(“心)(路)(历)(程)(”。以)(雷)(霆)(千)(钧)(之)(势)(,“秦)(王)(扫)(六)(合)(,虎)(视)(何)(雄)(哉)(”。
2013年)(,苏)(宁)(投)(资)(PPTV,PPTV体)(育)(以)(5年)(2.5亿)(欧)(元)(拿)(下)(西)(甲)(版)(权)(。
2014年)(6月)(,苏)(宁)(成)(为)(足)(球)(豪)(门)(巴)(塞)(罗)(那)(俱)(乐)(部)(中)(国)(区)(官)(方)(合)(作)(伙)(伴)(。
2015年)(底)(,苏)(宁)(全)(资)(收)(购)(江)(苏)(舜)(天)(俱)(乐)(部)(,改)(名)(为)(江)(苏)(苏)(宁)(俱)(乐)(部)(。
2016年)(6月)(,苏)(宁)(以)(2.7亿)(欧)(元)(收)(购)(国)(际)(米)(兰)(约)(70%股)(份)(。
2016年)(11月)(,苏)(宁)(以)(50亿)(购)(买)(3个)(赛)(季)(中)(国)(地)(区)(英)(超)(独)(家)(媒)(体)(版)(权)(。
2017年)(3月)(,苏)(宁)(PPTV以)(13.5亿)(成)(为)(中)(超)(2017赛)(季)(新)(媒)(体)(独)(家)(合)(作)(伙)(伴)(。
2017年)(,苏)(宁)(PPTV购)(买)(体)(奥)(动)(力)(亚)(足)(联)(赛)(事)(新)(媒)(体)(转)(播)(权)(。
2017年)(,据)(传)(苏)(宁)(将)(从)(华)(人)(文)(化)(购)(买)(体)(奥)(动)(力)(股)(份)(,成)(为)(控)(股)(股)(东)(。
好)(一)(个)(“接)(盘)(侠)(”!凭)(借)(50亿)(从)(新)(英)(体)(育)(接)(盘)(“英)(超)(”、从)(体)(奥)(动)(力)(接)(盘)(“中)(超)(”和)(亚)(足)(联)(“亚)(冠)(”、“十)(二)(强)(赛)(”,已)(然)(把)(竞)(争)(对)(手)(乐)(视)(体)(育)(甩)(开)(了)(天)(壤)(之)(别)(的)(“身)(位)(”,中)(国)(第)(一)(体)(育)(媒)(体)(平)(台)(已)(非)(苏)(宁)(莫)(属)(。
另)(外)(一)(个)(赢)(家)(也)(隐)(隐)(现)(身)(。未)(来)(,能)(和)(苏)(宁)(掰)(掰)(腕)(子)(的)(体)(育)(媒)(体)(平)(台)(,或)(许)(将)(只)(有)(深)(藏)(不)(露)(的)(“腾)(讯)(体)(育)(”。腾)(讯)(与)(苏)(宁)(的)(区)(别)(在)(于)(:苏)(宁)(主)(攻)(足)(球)(媒)(体)(平)(台)(、腾)(讯)(主)(攻)(篮)(球)(媒)(体)(平)(台)(。
苏)(宁)(处)(于)(“攻)(势)(”,腾)(讯)(处)(于)(“守)(势)(”。苏)(宁)(在)(足)(球)(核)(心)(资)(源)(领)(域)(已)(经)(集)(齐)(七)(龙)(珠)(实)(现)(大)(满)(贯)(,而)(腾)(讯)(手)(中)(仅)(仅)(有)(一)(把)(尚)(方)(宝)(剑)(NBA,却)(锐)(利)(无)(比)(。
据)(企)(鹅)(智)(酷)(发)(布)(的)(《NBA网)(络)(直)(播)(的)(影)(响)(力)(:中)(国)(“互)(联)(网)(+体)(育)(”生)(态)(价)(值)(报)(告)(》中)(披)(露)(,2015-2016赛)(季)(,腾)(讯)(NBA在)(线)(直)(播)(覆)(盖)(独)(立)(用)(户)(4亿)(,直)(播)(用)(户)(达)(到)(1亿)(。赛)(季)(总)(播)(放)(次)(数)(超)(过)(200亿)(。6月)(20日)(骑)(士)(与)(勇)(士)(的)(抢)(七)(战)(当)(日)(,创)(下)(了)(自)(1998年)(以)(来)(NBA总)(决)(赛)(的)(最)(高)(收)(视)(率)(,这)(场)(比)(赛)(也)(吸)(引)(了)(1.33亿)(人)(次)(观)(看)(,同)(时)(在)(线)(人)(数)(峰)(值)(达)(到)(1584万)(。
%?X)(馕)(抟)(墒)(且)(蛔)(榱)(钊)(司)(0鹊)(奶)(煳)(氖)(銨帧)(O啾)(扔)(诶)(质)(犹)(逵)( 噻谘)(段)(抟)(筛)(闵哂)(谢)(チ,鈄嘉)(嗑嘤阍朴)(诳)(⒁匀)(阏峦)(釻缰)(辈)(ノ诵)(牡)(闹)(鼙)(卟)(贰)(+谘)(队)(谩)(盎)(チ,鈄嘉)(?匠)(人)(精)(神)(”,真)(正)(把)(全)(球)(顶)(级)(赛)(事)(NBA媒)(体)(权)(以)(“IP价)(值)(重)(组)(”的)(方)(式)(,进)(行)(网)(络)(产)(品)(的)(系)(统)(开)(发)(,而)(不)(仅)(仅)(是)(把)(赛)(事)(直)(播)(平)(移)(到)(网)(络)(上)(。
以)(网)(络)(产)(品)(思)(维)(而)(不)(是)(电)(视)(直)(播)(思)(维)(开)(发)(体)(育)(媒)(体)(网)(络)(版)(权)(,这)(是)(腾)(讯)(竞)(争)(致)(胜)(的)(法)(宝)(。
链)(接)(阅)(读)(:
对)(于)(腾)(讯)(而)(言)(,NBA更)(像)(是)(一)(个)(“拳)(头)(级)(IP”,通)(过)(NBA探)(索)(互)(联)(网)(体)(育)(、体)(育)(直)(播)(和)(体)(育)(IP产)(品)(化)(模)(式)(:如)(直)(播)(付)(费)(、益)(智)(游)(戏)(、周)(边)(新)(媒)(体)(、情)(景)(电)(商)(等)(。这)(或)(许)(是)(未)(来)(互)(联)(网)(体)(育)(媒)(体)(平)(台)(的)(必)(由)(之)(路)(。
腾)(讯)(与)(苏)(宁)(相)(比)(较)(唯)(一)(的)(弱)(势)(在)(于)(:苏)(宁)(在)(足)(球)(资)(源)(方)(面)(已)(经)(打)(通)(了)(“任)(督)(二)(脉)(”,而)(腾)(讯)(今)(年)(是)(否)(能)(如)(愿)(抢)(得)(CBA网)(络)(独)(家)(新)(媒)(体)(权)(,实)(现)(篮)(球)(头)(部)(资)(源)(大)(满)(贯)(,尚)(存)(很)(大)(悬)(念)(。
而)(决)(定)(这)(一)(悬)(念)(的)(致)(胜)(砝)(码)(,将)(还)(是)(“关)(键)(先)(生)(”体)(奥)(动)(力)(,一)(如)(刚)(刚)(GAMEOVER的)(苏)(宁)(与)(乐)(视)(体)(育)(的)(对)(决)(。能)(否)(合)(纵)(连)(横)(体)(奥)(动)(力)(,实)(现)(将)(CBA版)(权)(收)(入)(囊)(中)(,实)(则)(考)(验)(腾)(讯)(的)(智)(慧)(。
(2)输)(家)(淡)(出)(:乐)(视)(、新)(英)(渐)(行)(渐)(远)(
一)(面)(是)(欢)(呼)(的)(歌)(声)(,一)(面)(是)(落)(寞)(的)(背)(影)(。在)(足)(球)(场)(上)(如)(此)(,在)(新)(媒)(体)(版)(权)(的)(战)(场)(上)(亦)(如)(此)(。
乐)(视)(体)(育)(无)(疑)(是)(本)(轮)(最)(大)(的)(输)(家)(。用)(“成)(也)(体)(奥)(、败)(也)(体)(奥)(”来)(描)(述)(乐)(视)(体)(育)(的)(宿)(命)(也)(许)(更)(为)(贴)(切)(。
2016年)(4月)(,乐)(视)(体)(育)(B轮)(融)(资)(80亿)(元)(,公)(司)(估)(值)(达)(到)(215亿)(元)(。这)(次)(融)(资)(创)(造)(了)(互)(联)(网)(体)(育)(公)(司)(融)(资)(及)(估)(值)(的)(新)(纪)(录)(,乐)(视)(体)(育)(成)(为)(继)(Facebook、Uber、Airbnb之)(后)(,全)(球)(单)(轮)(融)(资)(10亿)(+美)(元)(俱)(乐)(部)(的)(最)(新)(成)(员)(。从)(2010年)(到)(2015年)(10月)(,仅)(有)(10家)(公)(司)(达)(到)(了)(这)(一)(金)(额)(。
体)(奥)(动)(力)(,无)(疑)(是)(乐)(视)(体)(育)(此)(轮)(融)(资)(成)(功)(的)(“第)(一)(助)(攻)(手)(”。
乐)(视)(体)(育)(两)(年)(27亿)(从)(体)(奥)(动)(力)(手)(中)(购)(买)(中)(超)(独)(家)(新)(媒)(体)(权)(的)(超)(大)(手)(笔)(,成)(为)(2016年)(开)(年)(体)(育)(产)(业)(最)(为)(轰)(动)(的)(核)(弹)(。一)(时)(间)(投)(资)(者)(趋)(之)(若)(鹜)(,从)(乐)(视)(体)(育)(B轮)(的)(股)(东)(名)(单)(来)(看)(,由)(海)(航)(领)(投)(,中)(泽)(文)(化)(、安)(星)(资)(产)(、中)(金)(前)(海)(、新)(湃)(资)(本)(、中)(泰)(证)(券)(、体)(奥)(动)(力)(、中)(建)(投)(信)(托)(、中)(银)(粤)(财)(等)(20多)(家)(机)(构)(,孙)(红)(雷)(、刘)(涛)(、陈)(坤)(等)(10余)(位)(个)(人)(投)(资)(者)(跟)(投)(,乐)(视)(集)(团)(、东)(方)(汇)(富)(等)(A轮)(股)(东)(增)(持)(。可)(谓)(星)(光)(熠)(熠)(阵)(仗)(巨)(大)(。
然)(而)(,令)(人)(匪)(夷)(所)(思)(的)(是)(,80亿)(的)(融)(资)(到)(位)(后)(,乐)(视)(体)(育)(居)(然)(开)(始)(资)(金)(吃)(紧)(。违)(约)(欠)(债)(与)(拖)(长)(账)(期)(的)(事)(件)(在)(业)(内)(频)(频)(发)(生)(,据)(悉)(至)(今)(还)(欠)(着)(体)(奥)(动)(力)(2016赛)(季)(中)(超)(媒)(体)(权)(费)(用)(的)(尾)(款)(。
千)(里)(之)(堤)(溃)(于)(蚁)(穴)(。就)(在)(乐)(视)(网)(新)(晋)(股)(东)(孙)(宏)(斌)(公)(开)(向)(媒)(体)(表)(达)(“乐)(视)(体)(育)(不)(需)(要)(中)(超)(版)(权)(”的)(同)(时)(,体)(奥)(动)(力)(用)(事)(实)(证)(明)(这)(是)(一)(句)(不)(值)(得)(反)(驳)(的)(虚)(词)(假)(言)(——当)(亚)(足)(联)(终)(止)(了)(与)(乐)(视)(体)(育)(的)(版)(权)(合)(同)(,体)(奥)(动)(力)(一)(举)(获)(得)(亚)(足)(联)(旗)(下)(所)(有)(赛)(事)(在)(中)(国)(大)(陆)(地)(区)(的)(全)(媒)(体)(版)(权)(。并)(协)(助)(苏)(宁)(完)(成)(了)(“中)(超)(+亚)(冠)(”的)(足)(球)(核)(心)(资)(源)(大)(满)(贯)(。乐)(视)(体)(育)(,失)(去)(了)(“中)(超)(”、亚)(足)(联)(新)(媒)(体)(独)(家)(赛)(事)(包)(等)(核)(心)(资)(源)(,宣)(告)(了)(与)(苏)(宁)(竞)(争)(的)(失)(败)(,实)(际)(上)(已)(经)(出)(局)(了)(。
乐)(视)(体)(育)(的)(溃)(败)(,可)(以)(理)(解)(为)(“覆)(巢)(之)(下)(安)(有)(完)(卵)(”的)(败)(局)(。其)(实)(就)(乐)(视)(体)(育)(的)(团)(队)(、开)(拓)(精)(神)(和)(A、B轮)(融)(资)(的)(成)(功)(,本)(来)(是)(一)(个)(梦)(幻)(般)(的)(开)(始)(。可)(是)(乐)(视)(集)(团)(把)(资)(金)(挪)(于)(他)(用)((孙)(宏)(斌)(的)(公)(开)(言)(论)()、乐)(视)(体)(育)(本)(身)(无)(法)(迅)(速)(做)(到)(战)(略)(业)(务)(聚)(焦)(形)(成)(业)(内)(市)(场)(爆)(品)(这)(两)(大)(顽)(疾)(,成)(为)(了)(乐)(视)(体)(育)(的)(阿)(喀)(琉)(斯)(之)(踵)(。体)(奥)(动)(力)(董)(事)(长)(李)(义)(东)(不)(无)(惋)(惜)(地)(说)(:“乐)(视)(体)(育)(败)(在)(集)(团)(总)(部)(,有)(点)(可)(惜)(了)(。”
对)(于)(体)(奥)(动)(力)(身)(为)(乐)(视)(B轮)(投)(资)(股)(东)(、反)(攻)(乐)(视)(体)(育)(的)(举)(措)(,我)(们)(可)(理)(解)(为)(公)(司)(为)(求)(生)(存)(的)(正)(常)(商)(业)(行)(为)(。一)(是)(乐)(视)(体)(育)(确)(实)(违)(约)(在)(先)(,不)(仅)(与)(体)(奥)(动)(力)(违)(约)(欠)(款)(,而)(且)(更)(冒)(天)(下)(之)(大)(不)(讳)(与)(亚)(足)(联)(违)(约)(欠)(款)(,这)(的)(确)(犯)(了)(商)(业)(大)(忌)(。二)(是)(任)(何)(一)(个)(公)(司)(面)(临)(生)(存)(危)(机)(,都)(会)(首)(先)(保)(障)(自)(己)(活)(着)(,体)(奥)(动)(力)(亦)(是)(如)(此)(。
一)(位)(体)(育)(产)(业)(资)(深)(大)(咖)(,用)(一)(段)(“隐)(喻)(”评)(价)(这)(个)(事)(件)(:你)(把)(你)(身)(上)(唯)(一)(的)(宝)(贝)(给)(你)(朋)(友)(了)(,还)(给)(他)(钱)(投)(资)(他)(。他)(承)(诺)(定)(期)(给)(你)(干)(粮)(,不)(让)(你)(饿)(死)(。后)(来)(他)(不)(给)(了)(,而)(且)(声)(称)(永)(远)(不)(给)(,那)(你)(怎)(么)(办)(?就)(这)(个)(问)(题)(,在)(体)(育)(圈)(里)(做)(了)(不)(下)(十)(人)(的)(调)(查)(,很)(多)(人)(回)(答)(只)(有)(三)(个)(字)(:拿)(回)(来)(!
资)(源)(被)(“拿)(走)(”的)(绝)(不)(仅)(仅)(只)(有)(乐)(视)(体)(育)(,还)(有)(新)(英)(体)(育)(。
新)(英)(体)(育)(,作)(为)(老)(牌)(的)(体)(育)(媒)(体)(权)(公)(司)(,新)(英)(体)(育)(拥)(有)(2010/11至)(2018/19赛)(季)(英)(格)(兰)(足)(球)(超)(级)(联)(赛)(独)(家)(转)(播)(权)(。在)(中)(国)(体)(育)(产)(业)(,长)(时)(间)(地)(持)(有)(英)(超)(版)(权)(,几)(乎)(就)(是)(“英)(超)(的)(代)(名)(词)(”。
新)(英)(体)(育)(最)(为)(辉)(煌)(的)(时)(刻)(,是)(2012年)(10月)(30日)(,续)(约)(英)(超)(转)(播)(权)(六)(年)(。这)(给)(新)(英)(体)(育)(留)(下)(了)(足)(够)(的)(发)(展)(时)(间)(。遗)(憾)(的)(是)(,在)(2015-2016体)(育)(产)(业)(高)(速)(发)(展)(的)(新)(阶)(段)(,新)(英)(体)(育)(面)(对)(众)(多)(巨)(头)(的)(攻)(城)(略)(地)(,没)(有)(采)(取)(攻)(势)(,而)(是)(一)(直)(报)(以)(守)(势)(。
2016年)(11月)(,苏)(宁)(以)(50亿)(购)(买)(3个)(赛)(季)(中)(国)(地)(区)(英)(超)(独)(家)(媒)(体)(版)(权)(,完)(成)(了)(惊)(天)(一)(击)(。新)(英)(体)(育)(,也)(将)(随)(着)(合)(同)(期)(的)(结)(束)(,逐)(渐)(淡)(出)(历)(史)(舞)(台)(。
(3)兵)(家)(必)(争)(:得)(体)(奥)(动)(力)(者)(得)(天)(下)(
如)(果)(书)(写)(中)(国)(体)(育)(媒)(体)(版)(权)(史)(,第)(一)(个)(绕)(不)(开)(的)(公)(司)(,就)(是)(体)(奥)(动)(力)(。
可)(以)(用)(这)(样)(四)(句)(话)(定)(义)(体)(奥)(动)(力)(:战)(略)(整)(合)(奇)(才)(、合)(纵)(连)(横)(高)(手)(、业)(务)(聚)(焦)(匠)(人)(、媒)(体)(资)(源)(枢)(纽)(。
如)(果)(从)(近)(年)(中)(国)(体)(育)(媒)(体)(版)(图)(攻)(守)(大)(戏)(来)(看)(,体)(奥)(动)(力)(是)(一)(个)(兵)(家)(必)(争)(的)(关)(键)(“按)(钮)(”,是)(一)(个)(左)(右)(逢)(源)(“合)(纵)(连)(横)(”的)(战)(略)(玩)(家)(。甚)(至)(有)(巨)(头)(大)(佬)(无)(不)(感)(慨)(地)(说)(:“得)(体)(奥)(动)(力)(者)(得)(天)(下)(!”
体)(奥)(动)(力)(创)(始)(人)(、董)(事)(长)(李)(义)(东)(,网)(名)(“小)(李)(飞)(刀)(”,经)(常)(以)(“体)(育)(江)(湖)(刺)(客)(”、“独)(自)(力)(战)(江)(湖)(六)(大)(门)(派)(的)(白)(眉)(鹰)(王)(”自)(诩)(。2001年)(初)(入)(体)(育)(版)(权)(这)(一)(行)(,即)(以)(2个)(月)(时)(间)(,实)(现)(把)(《中)(国)(散)(打)(王)(》电)(视)(赛)(事)(版)(权)(销)(售)(到)(100余)(家)(电)(视)(台)(的)(联)(播)(网)(,是)(名)(副)(其)(实)(的)(“中)(国)(体)(育)(版)(权)(一)(哥)(”。
体)(奥)(动)(力)(的)(总)(经)(理)(赵)(军)(,曾)(就)(职)(于)(北)(京)(电)(视)(台)(体)(育)(频)(道)(,是)(一)(个)(“文)(武)(兼)(备)(”的)(体)(育)(传)(媒)(人)(才)(,加)(盟)(体)(奥)(动)(力)(后)(,迅)(速)(组)(建)(中)(国)(最)(为)(专)(业)(的)(赛)(事)(直)(播)(、制)(作)(与)(赛)(事)(管)(理)(团)(队)(,被)(业)(界)(尊)(称)(为)(“80亿)(姐)(”。
在)(李)(义)(东)(的)(“快)(、稳)(、准)(、狠)(”的)(经)(商)(风)(格)(之)(下)(,在)(赵)(军)(精)(益)(求)(精)(专)(业)(致)(胜)(的)(管)(理)(之)(下)(,体)(奥)(动)(力)(带)(领)(狼)(性)(团)(队)(迅)(速)(崛)(起)(,成)(为)(中)(国)(媒)(体)(版)(图)(中)(一)(股)(无)(法)(替)(代)(的)(力)(量)(。
阅)(读)(链)(接)(:
从)(2014年)(开)(始)(,体)(奥)(动)(力)(用)(缜)(密)(的)(发)(展)(逻)(辑)(、丝)(丝)(入)(扣)(环)(环)(相)(扣)(,以)(步)(步)(盘)(活)(整)(个)(棋)(局)(的)(“妙)(手)(7招)(”,为)(自)(己)(打)(开)(了)(局)(面)(,同)(时)(牵)(动)(着)(整)(个)(中)(国)(体)(育)(产)(业)(媒)(体)(版)(图)(的)(一)(颦)(一)(笑)(一)(举)(一)(动)(。
%?W)(谝)(徽)(校)(噱桥)(陶)(銊试)(戳)()只)('宋)(幕)(嶂L灏)(露)(狯υ釷酑傿)(BA、中)(超)(多)(年)(的)(全)(媒)(体)(合)(作)(伙)(伴)(,首)(先)(盘)(整)(了)(中)(国)(之)(队)(系)(列)(比)(赛)(、中)(国)(足)(协)(杯)(以)(及)(超)(级)(杯)(全)(媒)(体)(版)(权)(,为)(抢)(夺)(中)(国)(体)(育)(产)(业)(“皇)(冠)(上)(的)(明)(珠)(——中)(国)(足)(球)(超)(级)(联)(赛)(”做)(足)(了)(准)(备)(。联)(手)(华)(人)(文)(化)(,是)(体)(奥)(动)(力)(第)(一)(个)(发)(展)(的)(契)(机)(与)(转)(折)(点)(。
%?W)(诙)(錅校)(噱恰)(爸)(谐)(?0亿)(”扬)(名)(天)(下)(。2015年)(9月)(25日)(,体)(奥)(动)(力)(“80亿)(天)(价)(”竞)(得)(中)(超)(足)(球)(联)(赛)(5年)(全)(媒)(体)(权)(,这)(是)(国)(务)(院)(46号)(文)(件)(颁)(布)(之)(后)(,中)(国)(体)(育)(产)(业)(的)(第)(一)(件)(“里)(程)(碑)(式)(”的)(大)(事)(件)(。体)(奥)(动)(力)(走)(进)(公)(众)(视)(野)(、一)(举)(成)(为)(全)(民)(皆)(知)(的)(体)(育)(媒)(体)(公)(司)(。
%?W)(谌)(>校)(噱侵)(氐)(闫)(凭)(中)(掷)(质)(犹)(逵)( U=谥)(谌)(顺)(僖)(伞)(?0亿)(中)(超)(”如)(何)(分)(销)(的)(节)(点)(上)(,体)(奥)(动)(力)(把)(握)(住)(了)(乐)(视)(体)(育)(B轮)(融)(资)(发)(展)(的)(核)(心)(诉)(求)(,重)(点)(破)(局)(乐)(视)(体)(育)(,2016年)(初)(与)(乐)(视)(体)(育)(签)(订)(了)(2年)(27亿)(的)(新)(媒)(体)(独)(家)(权)(益)(,这)(是)(中)(国)(体)(育)(直)(播)(版)(权)(分)(销)(史)(上)(一)(个)(重)(要)(的)(时)(刻)(,为)(未)(来)(互)(联)(网)(头)(部)(媒)(体)(版)(权)(定)(下)(了)(基)(调)(。
%?W)(谒)(恼)(校)(噱墙)(釷隳 适)(谐)(〗ǔ芍)(谱)(髦)(行)(摹)(?016年)(,体)(奥)(动)(力)(高)(歌)(猛)(进)(,把)(“中)(超)(”卖)(给)(了)(英)(国)(天)(空)(体)(育)(,使)(中)(超)(成)(为)(了)(继)(五)(大)(联)(赛)(之)(后)(进)(入)(SKY直)(播)(殿)(堂)(的)(经)(典)(全)(球)(赛)(事)(。2016年)(11月)(,体)(奥)(动)(力)(制)(作)(中)(心)(落)(成)(,这)(座)(占)(地)(近)(千)(平)(米)(的)(制)(作)(中)(心)(位)(于)(东)(亿)(传)(媒)(产)(业)(园)(,总)(投)(入)(超)(过)(五)(千)(万)(元)(。体)(奥)(动)(力)(长)(达)(15年)(的)(国)(内)(顶)(级)(足)(球)(联)(赛)(的)(公)(用)(信)(号)(制)(作)(经)(验)(,配)(备)(现)(代)(化)(的)(制)(作)(中)(心)(,已)(完)(全)(具)(备)(国)(际)(水)(平)(的)(赛)(事)(信)(号)(制)(作)(能)(力)(。
链)(接)(阅)(读)(:
%?W)(谖)(逭)(校)(噱乔)(┰佳)(亲)(懔)(猁胱)(试)(础)(?017年)(2月)(,在)(亚)(足)(联)(终)(止)(了)(与)(乐)(视)(体)(育)(的)(版)(权)(合)(同)(这)(一)(天)(,体)(奥)(动)(力)(宣)(布)(获)(得)(亚)(足)(联)(旗)(下)(所)(有)(赛)(事)(在)(中)(国)(大)(陆)(地)(区)(的)(全)(媒)(体)(版)(权)(,实)(现)(了)(中)(国)(足)(球)(媒)(体)(资)(源)(的)(大)(满)(贯)(。
不)(得)(不)(说)(这)(是)(一)(个)(惊)(天)(妙)(手)(,几)(乎)(是)(“一)(招)(得)(胜)(满)(盘)(皆)(活)(”,实)(现)(了)(国)(内)(足)(球)(资)(源)(媒)(体)(权)(垄)(断)(的)(体)(奥)(动)(力)(,更)(有)(砝)(码)(在)(未)(来)(选)(择)(伙)(伴)(制)(定)(规)(则)(,成)(为)(体)(育)(产)(业)(的)(一)(股)(强)(大)(势)(力)(。
%?W)(诹)(馄校)(噱呛)(献)(萘)(嗾崴)(漳)(錀纬)(沙)(嘧读)("恕)(?月)(3日)(,苏)(宁)(旗)(下)(的)(PPTV聚)(力)(体)(育)(将)(取)(代)(乐)(视)(体)(育)(,成)(为)(2017赛)(季)(中)(超)(新)(媒)(体)(独)(家)(合)(作)(伙)(伴)(,拥)(有)(PC和)(移)(动)(端)(全)(部)(240场)(的)(新)(媒)(体)(转)(播)(权)(,目)(前)(版)(权)(暂)(时)(签)(订)(一)(年)(,版)(权)(价)(格)(为)(13.5亿)(元)(人)(民)(币)(。有)(消)(息)(传)(言)(:苏)(宁)(即)(将)(接)(手)(华)(人)(文)(化)(,成)(为)(体)(奥)(动)(力)(的)(控)(股)(方)(。
这)(个)(强)(强)(联)(合)(一)(旦)(形)(成)(,“版)(权)(资)(源)(+超)(级)(平)(台)(+制)(作)(能)(力)(+媒)(体)(权)(运)(营)(能)(力)(”将)(形)(成)(聚)(合)(效)(应)(,中)(国)(体)(育)(媒)(体)(权)(的)(第)(一)(阵)(营)(已)(经)(浮)(出)(水)(面)(。
%?W)(谄)(哒)(校)(噱撬)(呕)(釯狳蓝)(慟)(BA。2017年)(,作)(为)(本)(土)(赛)(事)(媒)(体)(权)(的)(压)(轴)(大)(戏)(——CBA争)(夺)(大)(战)(,的)(确)(有)(很)(大)(悬)(念)(和)(很)(大)(看)(点)(。CBA联)(赛)(的)(商)(务)(权)(益)(目)(前)(还)(在)(盈)(方)(中)(国)(手)(里)(,包)(括)(电)(视)(转)(播)(权)(和)(新)(媒)(体)(转)(播)(权)(。
2017年)(,CBA的)(新)(版)(权)(周)(期)(就)(要)(开)(始)(竞)(标)(谈)(判)(,在)(CBA历)(史)(首)(次)(实)(现)(管)(办)(分)(离)(、篮)(协)(和)(20支)(球)(队)(共)(同)(参)(股)(成)(立)(CBA公)(司)(的)(背)(景)(下)(,CBA有)(望)(在)(下)(赛)(季)(收)(获)(广)(告)(招)(商)(权)(和)(公)(共)(信)(号)(制)(作)(权)(两)(大)(天)(价)(合)(同)(,尤)(其)(是)(后)(者)(,业)(内)(人)(士)(普)(遍)(认)(为)(即)(使)(创)(造)(不)(了)(中)(超)(5年)(80亿)(的)(天)(价)(,应)(该)(会)(达)(到)(5年)(40亿)(-60亿)(元)(。
尤)(其)(是)(盈)(方)(和)(腾)(讯)(两)(家)(,对)(CBA的)(刚)(性)(需)(求)(显)(而)(易)(见)(。
盈)(方)(中)(国)(如)(果)(不)(能)(续)(约)(CBA,则)(在)(中)(国)(大)(陆)(的)(媒)(体)(版)(权)(市)(场)(、甚)(至)(体)(育)(营)(销)(将)(无)(事)(可)(做)(,公)(司)(的)(战)(略)(价)(值)(也)(将)(大)(打)(折)(扣)(,基)(本)(业)(务)(内)(容)(就)(面)(临)(“空)(心)(化)(”。
腾)(讯)(体)(育)(,如)(果)(未)(来)(与)(苏)(宁)(走)(差)(异)(化)(路)(线)(、定)(位)(于)(“篮)(球)(平)(台)(”,那)(么)(势)(必)(要)(对)(CBA资)(源)(志)(在)(必)(夺)(,否)(则)(会)(给)(中)(国)(篮)(球)(用)(户)(带)(来)(很)(大)(的)(分)(流)(,无)(法)(形)(成)(强)(势)(的)(聚)(合)(平)(台)(。这)(个)(竞)(标)(,关)(系)(到)(腾)(讯)(是)(否)(能)(够)(打)(通)(“任)(督)(二)(脉)(”,形)(成)(资)(源)(大)(满)(贯)(、构)(建)(大)(一)(统)(的)(强)(势)(篮)(球)(直)(播)(媒)(体)(平)(台)(。
阅)(读)(链)(接)(:
当)(然)(,等)(待)(出)(招)(的)(高)(手)(有)(很)(多)(——互)(联)(网)(+体)(育)(曾)(经)(分)(析)(了)(抢)(夺)(CBA潜)(在)(的)(买)(家)(,包)(括)(苏)(宁)(+体)(奥)(动)(力)(、盈)(方)(+万)(达)(体)(育)(、腾)(讯)(、智)(美)(、暴)(风)(体)(育)(等)(众)(多)(巨)(头)(。
如)(果)(按)(照)(竞)(标)(门)(槛)(的)(预)(测)(,无)(论)(是)(曾)(经)(运)(营)(CBA的)(成)(功)(阅)(历)(、全)(媒)(体)(权)(资)(源)(能)(力)(和)(公)(司)(商)(誉)(、超)(强)(水)(准)(的)(制)(作)(直)(播)(能)(力)(、与)(央)(视)(等)(业)(界)(合)(作)(的)(良)(好)(关)(系)(及)(分)(销)(能)(力)(、甚)(至)(是)(背)(后)(雄)(厚)(资)(本)(的)(资)(金)(支)(持)(,体)(奥)(动)(力)(+苏)(宁)(似)(乎)(都)(符)(合)(先)(拨)(头)(筹)(的)(先)(决)(条)(件)(。而)(腾)(讯)(作)(为)(NBA最)(为)(成)(功)(的)(网)(络)(新)(媒)(体)(平)(台)(,也)(有)(很)(大)(的)(胜)(算)(!
可)(以)(说)(,CBA是)(巨)(头)(们)(最)(后)(的)(胜)(负)(手)(,而)(在)(这)(最)(为)(关)(键)(的)(一)(战)(中)(,体)(奥)(动)(力)(、腾)(讯)(等)(高)(手)(过)(招)(,又)(给)(我)(们)(留)(下)(了)(巨)(大)(的)(想)(象)(空)(间)(。
3、大)(未)(来)(·
脱)(虚)(向)(实)(的)(“强)(势)(媒)(体)(平)(台)(”
中)(国)(体)(育)(媒)(体)(版)(权)(价)(值)(趋)(势)(如)(何)(?体)(育)(媒)(体)(超)(级)(平)(台)(将)(如)(何)(存)(在)(?体)(育)(媒)(体)(权)(的)(商)(业)(逻)(辑)(又)(是)(什)(么)(?这)(必)(将)(是)(中)(国)(体)(育)(产)(业)(绕)(不)(开)(的)(问)(题)(。
媒)(体)(版)(权)(——体)(育)(产)(业)(的)(“皇)(冠)(明)(珠)(”
%?X )(蛱)(欤)(囝忻)(教)(迥)(昵)(峒)(钦)(呖)(犰ⅰ兑)(荒)(?0亿)(的)(中)(超)(版)(权)(都)(这)(么)(难)(卖)(,20亿)(呢)(?》、《哪)(怕)(PPTV拿)(下)(新)(媒)(体)(独)(家)(,或)(也)(改)(变)(不)(了)(中)(超)(版)(权)(缩)(水)(的)(事)(实)(》等)(逻)(辑)(不)(通)(论)(述)(可)(笑)(的)(粗)(浅)(文)(章)(。实)(在)(是)(“井)(底)(之)(蛙)(”之)(举)(,对)(中)(国)(体)(育)(版)(权)(的)(发)(展)(“只)(见)(树)(叶)(不)(见)(森)(林)(”。
权)(且)(不)(论)(中)(超)(的)(价)(格)(是)(否)(昂)(贵)(,中)(超)(的)(版)(权)(分)(销)(是)(否)(好)(买)(,从)(世)(界)(体)(育)(产)(业)(发)(展)(史)(来)(说)(,一)(个)(国)(家)(的)(顶)(级)(赛)(事)(媒)(体)(权)(,是)(国)(际)(体)(育)(市)(场)(里)(的)(硬)(通)(货)(,自)(然)(有)(其)(对)(标)(体)(系)(、定)(价)(标)(准)(和)(市)(场)(需)(求)(。一)(个)(逐)(渐)(向)(好)(的)(顶)(级)(赛)(事)(lP,资)(源)(是)(稀)(缺)(和)(无)(法)(复)(制)(的)(,其)(媒)(体)(版)(权)(也)(只)(能)(随)(着)(市)(场)(惯)(例)(水)(涨)(船)(高)(。
我)(曾)(在)(给)(法)(国)(里)(昂)(商)(学)(院)(-维)(宁)(体)(育)(全)(球)(体)(育)(产)(业)(领)(袖)(EDP项)(目)(讲)(课)(的)(《中)(国)(与)(世)(界)(体)(育)(产)(业)(发)(展)(对)(照)(解)(析)(》的)(研)(究)(报)(告)(中)(指)(出)(:媒)(体)(权)(是)(体)(育)(产)(业)(“皇)(冠)(上)(的)(明)(珠)(”。从)(世)(界)(范)(围)(看)(,体)(育)(产)(业)(是)(“媒)(介)(化)(生)(存)(”的)(——全)(球)(体)(育)(产)(业)(的)(崛)(起)(正)(是)(依)(赖)(转)(播)(权)(收)(入)(的)(节)(节)(攀)(升)(,从)(某)(种)(意)(义)(上)(来)(讲)(,体)(育)(产)(业)(的)(收)(入)(实)(现)(,基)(本)(上)(是)(运)(动)(传)(媒)(业)(与)(广)(告)(赞)(助)(业)(的)(二)(次)(分)(配)(过)(程)(。
从)(全)(球)(体)(育)(赛)(事)(收)(入)(结)(构)(来)(看)(,全)(球)(体)(育)(赛)(事)(转)(播)(权)(收)(入)(是)(排)(名)(第)(一)(的)(权)(重)(选)(项)(。因)(此)(,体)(育)(赛)(事)(媒)(体)(权)(,是)(全)(球)(职)(业)(赛)(事)(IP价)(值)(的)(衡)(量)(标)(准)(。
那)(么)(,中)(超)(一)(年)(分)(销)(价)(格)(为)(10亿)(、甚)(至)(是)(20亿)(是)(否)(很)(贵)(了)(呢)(?我)(们)(首)(先)(在)(国)(际)(上)(比)(较)(一)(下)(——
不)(必)(说)(美)(国)(的)(四)(大)(职)(业)(联)(盟)(赛)(事)(,就)(是)(和)(欧)(洲)(五)(大)(足)(球)(联)(赛)(的)(全)(媒)(体)(权)(价)(格)(相)(比)(,我)(们)(简)(直)(是)(“小)(巫)(见)(大)(巫)(”。
以)(美)(国)(为)(例)(,在)(2015年)(,NFL全)(媒)(体)(权)(收)(入)(高)(达)(31亿)(美)(金)(,约)(合)(人)(民)(币)(200亿)(左)(右)(,是)(我)(们)(中)(超)(一)(年)(费)(用)(的)(12.5倍)(。NBA则)(以)(18亿)(美)(元)(,约)(合)(120亿)(人)(民)(币)(居)(第)(二)(,是)(中)(超)(足)(球)(联)(赛)(目)(前)(年)(度)(平)(均)(价)(格)(的)(7.5倍)(。就)(连)(NHL职)(业)(冰)(球)(联)(赛)(的)(媒)(体)(权)(,每)(年)(也)(有)(6亿)(美)(元)(,近)(40个)(亿)(人)(民)(币)(,是)(中)(超)(足)(球)(联)(赛)(目)(前)(年)(度)(平)(均)(价)(格)(的)(2.5倍)(。
有)(人)(会)(说)(,美)(国)(的)(体)(育)(产)(业)(全)(球)(最)(为)(发)(达)(,四)(大)(联)(盟)(的)(橄)(榄)(球)(、棒)(球)(、篮)(球)(和)(冰)(球)(运)(动)(项)(目)(,在)(美)(国)(有)(着)(巨)(大)(的)(体)(育)(人)(口)(基)(础)(和)(家)(庭)(体)(育)(文)(化)(,所)(以)(才)(有)(了)(高)(额)(的)(版)(权)(费)(用)(,这)(与)(国)(家)(的)(体)(育)(基)(因)(和)(体)(育)(市)(场)(状)(况)(有)(关)(。
在)(中)(国)(,足)(球)(消)(费)(人)(口)(是)(最)(大)(的)(基)(数)(。那)(么)(则)(让)(我)(们)(来)(看)(看)(足)(球)(项)(目)(。以)(欧)(洲)(五)(大)(联)(赛)(为)(例)(,在)(2015年)(,英)(超)(年)(度)(全)(媒)(体)(收)(入)(为)(25亿)(美)(元)(,约)(合)(人)(民)(币)(175亿)(左)(右)(,是)(我)(们)(中)(超)(一)(年)(平)(均)(费)(用)(16亿)(元)(的)(11倍)(。而)(意)(甲)(、西)(甲)(、德)(甲)(分)(别)(以)(8.5亿)(美)(元)(、7.6亿)(美)(元)(和)(5.8亿)(美)(元)(分)(列)(2、3、4位)(。排)(名)(末)(尾)(的)(法)(甲)(,也)(以)(年)(度)(全)(媒)(体)(收)(入)(为)(4.7亿)(美)(元)(,约)(合)(人)(民)(币)(33亿)(左)(右)(,是)(我)(们)(中)(超)(一)(年)(平)(均)(费)(用)(16亿)(元)(的)(2倍)(。
从)(国)(内)(市)(场)(看)(,英)(超)(3年)(的)(中)(国)(地)(区)(版)(权)(就)(高)(达)(50亿)(元)(,实)(际)(上)(已)(经)(超)(过)(了)(中)(超)(的)(全)(媒)(体)(权)(价)(格)(。NBA的)(下)(一)(个)(媒)(体)(权)(周)(期)(、CBA下)(一)(个)(媒)(体)(权)(周)(期)(必)(然)(开)(出)(高)(价)(,这)(与)(重)(大)(的)(市)(场)(人)(口)(基)(础)(、绝)(对)(稀)(缺)(头)(部)(资)(源)(的)(属)(性)(有)(关)(。
试)(问)(一)(下)(,足)(球)(乃)(是)(世)(界)(第)(一)(运)(动)(、中)(超)(联)(赛)(乃)(中)(国)(第)(一)(联)(赛)(,举)(国)(正)(在)(以)(“足)(球)(改)(革)(”为)(国)(家)(顶)(层)(战)(略)(的)(背)(景)(下)(,如)(果)(我)(们)(自)(己)(第)(一)(联)(赛)(的)(价)(值)(,竟)(然)(无)(法)(与)(英)(超)(、NBA等)(国)(外)(舶)(来)(赛)(事)(相)(提)(并)(论)(,青)(少)(年)(和)(球)(迷)(只)(能)(接)(受)(NBA和)(英)(超)(文)(化)(,那)(么)(,国)(家)(文)(化)(的)(软)(实)(力)(发)(展)(、中)(国)(的)(体)(育)(产)(业)(未)(来)(在)(哪)(里)(?我)(们)(自)(己)(民)(族)(原)(创)(IP的)(“皇)(冠)(上)(的)(明)(珠)(”,以)(什)(么)(作)(为)(支)(撑)(?
对)(任)(何)(一)(个)(新)(兴)(产)(业)(的)(发)(展)(,我)(们)(都)(要)(心)(存)(敬)(畏)(之)(心)(。那)(些)(无)(法)(有)(理)(有)(节)(地)(拿)(出)(论)(证)(,就)(轻)(率)(唱)(衰)(中)(超)(联)(赛)(和)(CBA媒)(体)(版)(权)(的)(人)(,实)(在)(是)(无)(知)(者)(无)(畏)(。
强)(势)(平)(台)(——体)(育)(版)(权)(的)(分)(水)(岭)(
%??017年)(,必)(将)(成)(为)(体)(育)(版)(权)(的)(一)(个)(“分)(水)(岭)(”。
一)(旦)(资)(源)(集)(中)(“大)(满)(贯)(、大)(一)(统)(”的)(强)(势)(体)(育)(媒)(体)(平)(台)(形)(成)(,实)(际)(上)(有)(利)(于)(挤)(出)(众)(多)(中)(小)(版)(权)(的)(过)(多)(泡)(沫)(,体)(育)(版)(权)(市)(场)(即)(将)(迎)(来)(“脱)(虚)(向)(实)(”的)(过)(程)(。
当)(年)(的)(CCTV-5,以)(政)(府)(政)(策)(资)(源)(保)(护)(形)(成)(了)(版)(权)(的)(护)(城)(河)(,而)(今)(天)(的)(新)(媒)(体)(巨)(无)(霸)(的)(竞)(争)(,是)(以)(头)(部)(资)(源)(稀)(缺)(IP为)(护)(城)(河)(。一)(旦)(形)(成)(竞)(争)(优)(势)(,将)(给)(竞)(争)(对)(手)(以)(致)(命)(的)(打)(击)(,甚)(至)(开)(始)(重)(新)(定)(义)(市)(场)(规)(则)(。
如)(果)(苏)(宁)(、腾)(讯)(等)(平)(台)(能)(形)(成)(资)(源)(垄)(断)(优)(势)(,构)(建)(了)(体)(育)(新)(媒)(体)(超)(级)(大)(平)(台)(,其)(它)(玩)(家)(成)(为)(陪)(衬)(甚)(至)(彻)(底)(出)(局)(之)(后)(,对)(版)(权)(拥)(有)(方)(,尤)(其)(是)(国)(外)(联)(赛)(机)(构)(,会)(形)(成)(“合)(理)(议)(价)(”的)(反)(制)(作)(用)(——正)(如)(当)(年)(的)(中)(央)(电)(视)(台)(一)(样)(。因)(此)(反)(而)(会)(降)(低)(泡)(沫)(的)(成)(分)(。
对)(未)(来)(中)(国)(体)(育)(版)(权)(大)(趋)(势)(的)(预)(测)(,将)(形)(成)(“四)(超)(多)(弱)(”的)(全)(新)(格)(局)(。
四)(超)(——将)(有)(四)(件)(超)(级)(的)(头)(部)(赛)(事)(媒)(体)(资)(源)(无)(法)(替)(代)(。包)(括)(“英)(超)(、NBA、中)(超)(及)(亚)(冠)(、CBA篮)(球)(”四)(项)(核)(心)(头)(部)(资)(源)(逐)(年)(坚)(挺)(,版)(权)(价)(格)(还)(会)(一)(路)(上)(扬)(。
多)(弱)(——其)(它)(非)(主)(流)(的)(、垂)(直)(细)(分)(的)(众)(多)(小)(版)(权)(资)(源)(,会)(迎)(来)(滞)(胀)(甚)(至)(通)(缩)(的)(阶)(段)(。强)(势)(平)(台)(的)(形)(成)(,对)(其)(它)(众)(多)(中)(小)(版)(权)(有)(强)(烈)(的)(挤)(出)(效)(应)(,市)(场)(供)(给)(侧)(的)(改)(革)(,使)(疯)(狂)(“买)(买)(买)(”的)(局)(面)(得)(以)(限)(制)(,众)(多)(版)(权)(的)(价)(格)(将)(得)(以)(回)(归)(。
全)(球)(赛)(会)(制)(、且)(受)(国)(家)(政)(策)(严)(加)(保)(护)(的)(,如)(奥)(运)(会)(、世)(界)(杯)(等)(赛)(事)(除)(外)(,不)(在)(职)(业)(赛)(事)(的)(分)(析)(之)(列)(。
盈)(利)(模)(型)(——体)(育)(产)(业)(的)(试)(金)(石)(
%?W)(逵)(,教)(迦)(ǖ纳)(桃)(德)(呒)(酟质)(鞘)(裁)(矗)(砍)(嘧短)(逵)(,教)(迤)(教)(ㄈ绾)(斡)(狨鉖科)(涫)(滴)(颐)(遣)(皇)(窃)(谖)(薇)(叩)(暮)(谝)(估)(锫)(錃危)(嚅颐)(且)(丫)(-邮)(谐)(〉亩)(四)(呱)(峡)(吹)(搅)(耸)(锕)(狻)(Ⅻbr />如)(果)(一)(个)(体)(育)(媒)(体)(版)(权)(平)(台)(,一)(旦)(成)(为)(了)(新)(媒)(体)(的)(“CCTV-5”,则)(在)(体)(育)(产)(业)(里)(,未)(来)(可)(以)(预)(见)(的)(发)(展)(空)(间)(是)(巨)(大)(的)(。前)(提)(是)(,一)(是)(要)(有)(实)(力)(雄)(厚)(的)(大)(企)(业)(、大)(资)(本)(做)(坚)(强)(的)(后)(盾)(,以)(中)(长)(期)(的)(发)(展)(规)(划)(来)(统)(筹)(推)(进)(。二)(是)(要)(业)(务)(聚)(焦)(、开)(发)(系)(列)(的)(可)(盈)(利)(的)(“互)(联)(网)(赛)(事)(产)(品)(”。
其)(实)(,无)(论)(是)(乐)(视)(体)(育)(还)(是)(PPTV,都)(已)(经)(开)(始)(有)(小)(规)(模)(付)(费)(用)(户)(的)(产)(生)(,这)(些)(消)(费)(者)(的)(火)(种)(,迟)(早)(会)(熊)(熊)(燃)(烧)(成)(为)(燎)(原)(之)(势)(。爱)(奇)(艺)(、优)(酷)(等)(影)(视)(娱)(乐)(付)(费)(的)(今)(天)(,就)(是)(体)(育)(用)(户)(付)(费)(的)(明)(天)(。
我)(认)(为)(,未)(来)(的)(体)(育)(媒)(体)(平)(台)(盈)(利)(逻)(辑)(,首)(先)(会)(沿)(着)(“IP价)(值)(重)(组)(”的)(方)(式)(,进)(行)(网)(络)(产)(品)(的)(系)(统)(开)(发)(,不)(断)(创)(新)(“拳)(头)(级)(IP”的)(互)(联)(网)(产)(品)(。而)(不)(仅)(仅)(是)(把)(赛)(事)(直)(播)(平)(移)(到)(网)(络)(上)(。
通)(过)(探)(索)(互)(联)(网)(体)(育)(、体)(育)(直)(播)(和)(体)(育)(IP产)(品)(化)(模)(式)(:如)(直)(播)(付)(费)(、益)(智)(游)(戏)(、周)(边)(新)(媒)(体)(、情)(景)(电)(商)(等)(,是)(未)(来)(互)(联)(网)(体)(育)(媒)(体)(平)(台)(的)(必)(由)(之)(路)(。
其)(次)(,通)(过)(资)(本)(运)(作)(的)(方)(式)(,亦)(可)(以)(有)(更)(大)(的)(想)(象)(空)(间)(。除)(了)(“付)(费)(用)(户)(产)(品)(包)(、益)(智)(游)(戏)(产)(品)(包)(、整)(合)(营)(销)(产)(品)(包)(”之)(外)(,融)(资)(上)(市)(和)(“金)(融)(资)(本)(产)(品)(包)(”更)(是)(体)(育)(产)(业)(新)(媒)(体)(平)(台)(的)(光)(明)(未)(来)(,不)(要)(忘)(记)(,在)(美)(国)(,体)(育)(媒)(体)(平)(台)(机)(构)(都)(是)(市)(值)(超)(过)(千)(亿)(美)(元)(的)(巨)(头)(公)(司)(。
“‘垄)(断)(’之)(后)(一)(切)(都)(好)(说)(,整)(合)(营)(销)(、付)(费)(模)(式)(、产)(业)(资)(本)(每)(个)(领)(域)(都)(有)(美)(好)(的)(未)(来)(”,一)(个)(新)(媒)(体)(平)(台)(的)(主)(要)(操)(盘)(人)(如)(是)(说)(。
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