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租车行业三国杀:P2P重建规则

来源: 南方日报网络版     时间: 2019年08月18日 16:58:46
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(  租)(车)(行)(业)(三)(国)(杀)(,P2P重)(建)(规)(则)(神)(州)(租)(车)(狼)(来)(了)(
  P2P租)(车)(面)(对)(的)(市)(场)(是)(强)(大)(的)(社)(区)(平)(台)(,无)(论)(从)(价)(格)(还)(是)(车)(源)(广)(度)(上)(,都)(要)(更)(胜)(一)(筹)(。
  理)(财)(周)(报)(见)(习)(记)(者)(吴)(旭)(光)(/北)(京)(报)(道)(
  租)(车)(行)(业)(三)(国)(杀)(,战)(鼓)(已)(经)(敲)(响)(。
  5月)(20日)(,神)(州)(租)(车)(再)(次)(踏)(上)(了)(上)(市)(路)(程)(。尽)(管)(其)(商)(业)(模)(式)(以)(烧)(钱)(著)(称)(,神)(州)(租)(车)(依)(然)(向)(港)(交)(所)(提)(交)(了)(上)(市)(申)(请)(。根)(据)(其)(招)(股)(书)(显)(示)(,此)(次)(融)(资)(所)(得)(款)(项)(的)(70%将)(用)(于)(采)(购)(车)(辆)(。
  重)(资)(本)(模)(式)(下)(,企)(业)(规)(模)(可)(以)(很)(大)(,毛)(利)(润)(也)(较)(为)(丰)(厚)(。今)(年)(一)(季)(度)(,神)(州)(租)(车)(净)(利)(润)(达)(1.63亿)(元)(,同)(比)(增)(长)(300%,而)(最)(近)(3年)(营)(业)(收)(入)(年)(复)(合)(增)(长)(率)(达)(到)(81.6%。
  但)(在)(一)(系)(列)(光)(鲜)(亮)(丽)(的)(数)(字)(背)(后)(隐)(藏)(的)(则)(是)(巨)(大)(的)(资)(本)(借)(贷)(压)(力)(,如)(果)(再)(加)(上)(自)(有)(车)(辆)(的)(折)(旧)(率)(等)(,一)(旦)(公)(司)(资)(金)(链)(断)(裂)(,将)(会)(导)(致)(神)(州)(租)(车)(步)(履)(艰)(辛)(。
  然)(而)(,与)(这)(种)(大)(型)(传)(统)(租)(车)(公)(司)(依)(靠)(烧)(钱)(、不)(计)(成)(本)(的)(跑)(马)(圈)(地)(运)(作)(模)(式)(不)(同)(,当)(下)(,租)(车)(行)(业)(正)(在)(悄)(然)(发)(生)(变)(化)(。现)(阶)(段)(,租)(车)(行)(业)(三)(分)(天)(下)(,以)(神)(州)(租)(车)(和)(一)(嗨)(租)(车)(为)(代)(表)(的)(传)(统)(派)(、以)(PP租)(车)(与)(宝)(驾)(租)(车)(等)(为)(代)(表)(的)(轻)(资)(本)(P2P派)(,以)(及)(易)(到)(用)(车)(的)(湿)(租)(派)(。
  “未)(来)(5到)(10年)(,以)(神)(州)(、一)(嗨)(为)(代)(表)(的)(传)(统)(租)(车)(模)(式)(必)(将)(被)(P2P租)(车)(模)(式)(所)(取)(代)(。”国)(资)(委)(商)(业)(科)(技)(质)(量)(中)(心)(研)(究)(员)(罗)(天)(昊)(对)(理)(财)(周)(报)((新)(浪)(微)(博)(@理)(财)(周)(报)(,微)(信)(公)(众)(号)(money-week)记)(者)(表)(示)(,随)(着)(电)(子)(商)(务)(的)(崛)(起)(,不)(单)(是)(租)(车)(行)(业)(,整)(个)(服)(务)(行)(业)(都)(将)(被)(颠)(覆)(。
  租)(车)(业)(三)(分)(天)(下)(
  租)(车)(行)(业)(在)(中)(国)(出)(现)(时)(间)(并)(不)(长)(,目)(前)(仍)(处)(于)(起)(步)(阶)(段)(,和)(国)(外)(几)(十)(年)(形)(成)(的)(成)(熟)(租)(车)(市)(场)(相)(比)(较)(,其)(发)(展)(空)(间)(巨)(大)(。
  此)(前)(,国)(内)(租)(车)(行)(业)(的)(发)(展)(基)(本)(上)(都)(是)(神)(州)(租)(车)(、一)(嗨)(租)(车)(等)(重)(资)(本)(运)(作)(模)(式)(。而)(这)(两)(年)(正)(逐)(渐)(呈)(现)(出)(轻)(资)(本)(运)(作)(模)(式)(的)(尝)(试)(,分)(别)(是)(易)(到)(用)(车)(和)(P2P租)(车)(模)(式)(。
  “如)(果)(把)(神)(州)(租)(车)(比)(作)(2代)(战)(机)(,那)(么)(易)(到)(用)(车)(更)(像)(是)(2.5代)(战)(机)(,而)(P2P租)(车)(才)(是)(更)(先)(进)(的)(3代)(战)(机)(。”罗)(天)(昊)(对)(理)(财)(周)(报)(记)(者)(打)(比)(方)(,与)(神)(州)(租)(车)(相)(比)(,易)(到)(用)(车)(属)(于)(轻)(资)(产)(模)(式)(。
  “但)(是)(,易)(到)(用)(车)(这)(种)(配)(备)(司)(机)(的)(汽)(车)(租)(赁)(更)(像)(是)(客)(运)(服)(务)(行)(业)(,它)(更)(多)(的)(把)(线)(下)(的)(小)(型)(出)(租)(车)(公)(司)(整)(合)(到)(一)(起)(。而)(P2P面)(对)(的)(市)(场)(是)(强)(大)(的)(社)(区)(平)(台)(,所)(以)(无)(论)(从)(价)(格)(还)(是)(车)(源)(广)(度)(上)(,P2P租)(车)(都)(要)(更)(胜)(一)(筹)(。”罗)(天)(昊)(补)(充)(。
  的)(确)(,PP租)(车)(、友)(友)(租)(车)(、宝)(驾)(租)(车)(等)(采)(用)(P2P社)(区)(共)(享)(私)(家)(车)(模)(式)(运)(营)(的)(轻)(资)(产)(租)(车)(企)(业)(正)(走)(在)(整)(个)(租)(车)(行)(业)(的)(风)(暴)(眼)(中)(。
  以)(PP、宝)(驾)(租)(车)(为)(例)(,其)(运)(营)(模)(式)(是)(,车)(主)(及)(有)(租)(车)(需)(求)(者)(注)(册)(成)(为)(会)(员)(,需)(要)(用)(车)(时)(“PP租)(车)(”根)(据)(地)(理)(位)(置)(推)(荐)(可)(供)(租)(用)(的)(车)(辆)(并)(通)(知)(车)(主)(,获)(得)(车)(主)(确)(认)(后)(,用)(户)(在)(手)(机)(指)(引)(下)(找)(到)(汽)(车)(并)(通)(过)(“智)(能)(盒)(”(由)(P2P租)(车)(公)(司)(事)(先)(安)(装)()打)(开)(车)(门)(,出)(租)(方)(与)(承)(租)(方)(不)(需)(见)(面)(。
  据)(国)(际)(知)(名)(咨)(询)(公)(司)(罗)(兰)(贝)(格)(预)(测)(,未)(来)(5年)(,中)(国)(自)(驾)(租)(车)(市)(场)(将)(以)(27%的)(年)(复)(合)(增)(长)(率)(向)(前)(发)(展)(,到)(2018年)(,租)(车)(市)(场)(规)(模)(将)(达)(到)(180亿)(元)(。
  但)(是)(,在)(巨)(大)(的)(蛋)(糕)(面)(前)(,还)(面)(临)(着)(市)(场)(很)(小)(、盈)(利)(模)(式)(有)(待)(考)(证)(、传)(统)(观)(念)(所)(限)(、法)(律)(监)(管)(等)(层)(层)(关)(卡)(,这)(些)(都)(让)(在)(刚)(起)(步)(的)(P2P租)(车)(平)(台)(显)(得)(有)(心)(无)(力)(。相)(比)(之)(下)(,神)(州)(租)(车)(、一)(嗨)(租)(车)(等)(传)(统)(租)(车)(平)(台)(却)(可)(以)(轻)(易)(地)(绕)(过)(这)(些)(关)(卡)(,那)(么)(,P2P租)(车)(模)(式)(如)(何)(从)(传)(统)(租)(车)(企)(业)(市)(场)(中)(分)(一)(杯)(羹)(?
  PP租)(车)(CMO王)(嘉)(明)(对)(记)(者)(表)(示)(,“传)(统)(租)(车)(平)(台)(往)(往)(集)(中)(在)(商)(务)(和)(旅)(游)(两)(个)(场)(景)(,基)(于)(互)(联)(网)(的)(商)(业)(属)(性)(,P2P租)(车)(更)(倾)(向)(于)(个)(性)(化)(发)(展)(,而)(且)(整)(合)(的)(是)(社)(区)(资)(源)(,所)(以)(在)(车)(辆)(选)(择)(上)(也)(比)(租)(车)(公)(司)(多)(样)(化)(些)(。”
  当)(然)(,在)(市)(场)(布)(局)(上)(,处)(于)(起)(步)(阶)(段)(的)(P2P租)(车)(模)(式)(确)(实)(存)(在)(着)(市)(场)(空)(间)(狭)(小)(的)(问)(题)(,并)(且)(在)(传)(统)(观)(念)(中)(,车)(子)(是)(仅)(次)(于)(房)(子)(的)(私)(有)(财)(产)(,很)(多)(私)(家)(车)(主)(并)(不)(愿)(意)(将)(自)(己)(的)(车)(与)(别)(人)(共)(享)(。
  宝)(驾)(租)(车)(一)(内)(部)(人)(士)(表)(示)(,“在)(我)(们)(市)(场)(调)(研)(中)(,愿)(意)(分)(享)(的)(私)(家)(车)(主)(比)(例)(不)(高)(,市)(场)(份)(额)(占)(15%左)(右)(。但)(从)(另)(一)(个)(角)(度)(讲)(,私)(家)(车)(主)(的)(群)(体)(很)(大)(,以)(有)(280万)(辆)(私)(家)(车)(的)(上)(海)(为)(例)(,保)(守)(以)(5%市)(场)(份)(额)(计)(算)(也)(有)(14万)(辆)(,而)(神)(州)(租)(车)(、一)(嗨)(租)(车)(全)(国)(也)(仅)(仅)(5万)(辆)(车)(左)(右)(,从)(体)(量)(上)(看)(,P2P租)(车)(是)(传)(统)(租)(车)(的)(几)(倍)(。”
  对)(于)(未)(来)(,“P2P租)(车)(必)(将)(颠)(覆)(传)(统)(租)(车)(,成)(为)(主)(流)(的)(租)(车)(模)(式)(。”罗)(天)(昊)(对)(记)(者)(表)(示)(,短)(时)(间)(内)(传)(统)(租)(车)(公)(司)(仍)(有)(一)(定)(的)(市)(场)(空)(间)(,但)(如)(果)(从)(发)(展)(速)(度)(上)(看)(,传)(统)(租)(车)(公)(司)(显)(然)(没)(跟)(P2P租)(车)(增)(速)(快)(。未)(来)(5年)(,P2P租)(车)(或)(将)(成)(为)(市)(场)(主)(流)(。
  价)(格)(便)(宜)(一)(半)(
  在)(租)(车)(价)(格)(方)(面)(,理)(财)(周)(报)((新)(浪)(微)(博)(@理)(财)(周)(报)(,微)(信)(公)(众)(号)(money-week)记)(者)(统)(计)(发)(现)(,以)(奥)(迪)(A6为)(例)(,神)(州)(租)(车)(、一)(嗨)(租)(车)(的)(日)(租)(金)(为)(989元)(,易)(到)(租)(车)(为)(900元)(/天)(,而)(P2P租)(车)(的)(价)(格)(仅)(500元)(/天)(,为)(传)(统)(租)(车)(的)(一)(半)(左)(右)(。
  P2P租)(车)(会)(根)(据)(市)(场)(上)(的)(租)(车)(价)(格)(和)(车)(况)(为)(车)(主)(提)(供)(出)(租)(车)(辆)(的)(参)(考)(价)(,这)(个)(参)(考)(价)(一)(般)(是)(传)(统)(租)(车)(公)(司)(的)(70%-80%。
  “我)(们)(的)(价)(格)(之)(所)(以)(比)(传)(统)(租)(车)(公)(司)(便)(宜)(三)(成)(,”王)(嘉)(明)(表)(示)(,“是)(因)(为)(不)(需)(要)(实)(体)(店)(,而)(只)(是)(通)(过)(虚)(拟)(市)(场)(交)(易)(。”
  另)(外)(,王)(嘉)(明)(补)(充)(道)(,“P2P租)(车)(模)(式)(一)(个)(最)(大)(的)(优)(势)(在)(于)(,节)(省)(了)(经)(营)(成)(本)(,购)(车)(、停)(车)(场)(地)(租)(借)(、车)(辆)(管)(理)(等)(一)(切)(费)(用)(都)(无)(需)(公)(司)(来)(承)(担)(,大)(大)(减)(少)(了)(经)(营)(的)(风)(险)(性)(。”
  与)(传)(统)(租)(车)(模)(式)(不)(同)(,P2P租)(车)(更)(多)(的)(投)(资)(在)(后)(台)(系)(统)(维)(护)(上)(。据)(上)(述)(宝)(驾)(租)(车)(内)(部)(人)(士)(介)(绍)(,目)(前)(单)(辆)(车)(的)(硬)(件)(成)(本)(都)(在)(1500元)(甚)(至)(更)(高)(。
  除)(了)(PC端)(,手)(机)(应)(用)(等)(线)(上)(平)(台)(的)(开)(发)(也)(是)(前)(期)(投)(入)(较)(大)(的)(一)(块)(。包)(括)(前)(段)(外)(呼)(、安)(装)(等)(后)(续)(服)(务)(,这)(块)(的)(成)(本)(支)(出)(也)(非)(常)(大)(。
  P2P租)(车)(是)(租)(车)(家)(族)(中)(的)(新)(成)(员)(,同)(很)(多)(初)(创)(企)(业)(一)(样)(,在)(法)(律)(边)(缘)(游)(离)(。
  对)(此)(,一)(名)(不)(愿)(透)(露)(姓)(名)(的)(市)(场)(人)(士)(对)(记)(者)(表)(示)(,“以)(易)(到)(租)(车)(为)(例)(,为)(抢)(占)(资)(源)(,已)(有)(大)(量)(私)(家)(车)(是)(挂)(靠)(在)(公)(司)(下)(进)(行)(出)(租)(的)(,这)(已)(经)(是)(一)(种)(行)(业)(现)(象)(。如)(果)(车)(主)(未)(经)(法)(律)(授)(可)(私)(自)(驾)(车)(拉)(客)(是)(违)(法)(行)(为)(的)(话)(,P2P租)(车)(模)(式)(的)(整)(车)(外)(租)(更)(像)(是)(把)(私)(有)(财)(产)(外)(借)(,在)(法)(律)(上)(是)(讲)(得)(通)(的)(。”
  “随)(着)(P2P租)(车)(模)(式)(的)(成)(熟)(,国)(内)(相)(关)(的)(监)(管)(政)(策)(势)(必)(将)(更)(加)(健)(全)(,该)(问)(题)(也)(会)(迎)(刃)(而)(解)(。”罗)(天)(昊)(认)(为)(。
  资)(本)(蜂)(拥)(P2P租)(车)(
  以)(宝)(驾)(租)(车)(、PP租)(车)(等)(为)(代)(表)(的)(P2P租)(车)(平)(台)(正)(如)(雨)(后)(春)(笋)(般)(不)(断)(涌)(现)(,而)(在)(它)(们)(背)(后)(,则)(是)(风)(险)(投)(资)(对)(P2P租)(车)(模)(式)(的)(热)(捧)(。
  5月)(28日)(,宝)(驾)(租)(车)(获)(得)(500万)(美)(元)(的)(天)(使)(投)(资)(。当)(然)(,受)(到)(资)(本)(青)(睐)(的)(不)(只)(是)(宝)(驾)(租)(车)(。6月)(6日)(,PP租)(车)(获)(得)(红)(杉)(资)(本)(、去)(哪)(网)(庄)(辰)(超)(牵)(头)(清)(流)(资)(本)(1000万)(美)(元)(A轮)(投)(资)(。
  “美)(团)(网)(王)(兴)(也)(是)(我)(们)(的)(投)(资)(人)(,当)(时)(大)(概)(投)(资)(了)(几)(百)(万)(。”PP租)(车)(王)(嘉)(明)(回)(忆)(,看)(好)(公)(司)(发)(展)(模)(式)(的)(机)(构)(其)(实)(很)(多)(。比)(如)(说)(,网)(易)(资)(本)(、贝)(塔)(斯)(曼)(、IDG资)(本)(、IBM都)(有)(与)(PP租)(车)(谈)(过)(合)(作)(上)(的)(事)(情)(。
  一)(名)(北)(京)(机)(构)(人)(士)(对)(记)(者)(介)(绍)(,相)(较)(于)(传)(统)(的)(神)(州)(租)(车)(、一)(嗨)(租)(车)(,机)(构)(之)(所)(以)(更)(看)(好)(P2P租)(车)(模)(式)(,原)(因)(有)(二)(。第)(一)(,租)(车)(行)(业)(发)(展)(到)(今)(天)(,P2P租)(车)(是)(行)(业)(大)(势)(所)(趋)(;第)(二)(,举)(例)(说)(,同)(样)(是)(机)(构)(的)(100万)(元)(投)(进)(来)(,传)(统)(租)(车)(公)(司)(是)(拿)(着)(钱)(去)(买)(一)(辆)(车)(,运)(营)(空)(间)(有)(限)(,收)(益)(率)(相)(对)(较)(低)(,但)(是)(P2P租)(车)(公)(司)(则)(是)(把)(钱)(用)(于)(培)(育)(车)(主)(,而)(100万)(元)(可)(以)(调)(动)(更)(多)(的)(车)(主)(加)(入)(,利)(润)(回)(报)(空)(间)(非)(常)(高)(。
  (更)(多)(独)(家)(报)(道)(请)(关)(注)(新)(浪)(微)(博)(@理)(财)(周)(报)(,微)(信)(公)(众)(号)(money-week,以)(及)(在)(苹)(果)(商)(店)(及)(其)(他)(应)(用)(市)(场)(下)(载)(理)(财)(周)(报)(APP)
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