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国双成为华为PPS营销平台首家广告监测合作伙伴

来源: 南方日报网络版     时间: 2020年01月20日 04:09:38
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(  近)(日)(,国)(双)(与)(华)(为)(成)(功)(签)(署)(数)(据)(处)(理)(协)(议)(,成)(为)(华)(为)(PPS(PaidPresentationService)营)(销)(平)(台)(首)(家)(广)(告)(监)(测)(合)(作)(伙)(伴)(。国)(双)(将)(在)(满)(足)(GDPR和)(其)(他)(隐)(私)(法)(的)(规)(范)(下)(,利)(用)(旗)(下)(的)(ADDissector(互)(联)(网)(广)(告)(监)(测)(及)(投)(放)(优)(化)(系)(统)(),处)(理)(华)(为)(PPS营)(销)(平)(台)(在)(广)(告)(投)(放)(中)(产)(生)(的)(数)(据)(,并)(为)(广)(告)(主)(提)(供)(媒)(体)(效)(果)(评)(估)(和)(营)(销)(决)(策)(支)(持)(。
  AdDissector是)(国)(双)(研)(发)(的)(一)(款)(解)(决)(广)(告)(主)(广)(告)(投)(放)(各)(环)(节)(问)(题)(的)(一)(站)(式)(平)(台)(,旨)(在)(为)(广)(告)(主)(、代)(理)(公)(司)(的)(广)(告)(投)(放)(提)(供)(策)(略)(与)(预)(估)(、监)(测)(与)(优)(化)(、评)(估)(报)(告)(等)(一)(站)(式)(服)(务)(。基)(于)(AdDissector,国)(双)(可)(以)(为)(广)(告)(主)(、代)(理)(公)(司)(提)(供)(展)(示)(广)(告)(、社)(交)(广)(告)(、搜)(索)(广)(告)(、信)(息)(流)(广)(告)(、电)(商)(广)(告)(等)(多)(场)(景)(下)(的)(营)(销)(活)(动)(效)(果)(分)(析)(、投)(放)(优)(化)(及)(媒)(体)(决)(策)(支)(持)(。同)(时)(,将)(累)(积)(的)(数)(据)(资)(产)(应)(用)(到)(各)(投)(放)(环)(节)(,帮)(助)(广)(告)(主)(、代)(理)(公)(司)(获)(得)(有)(效)(的)(ROI分)(析)(和)(投)(放)(决)(策)(支)(持)(,精)(准)(地)(衡)(量)(数)(字)(营)(销)(效)(果)(,合)(理)(规)(划)(各)(媒)(体)(资)(源)(的)(整)(合)(,不)(断)(提)(升)(数)(字)(营)(销)(能)(力)(。
  伴)(随)(着)(移)(动)(互)(联)(网)(的)(蓬)(勃)(发)(展)(,移)(动)(营)(销)(迎)(来)(爆)(发)(式)(增)(长)(,手)(机)(厂)(商)(自)(建)(营)(销)(平)(台)(成)(为)(一)(种)(趋)(势)(。PPS正)(是)(依)(托)(华)(为)(移)(动)(终)(端)(建)(立)(的)(面)(向)(泛)(生)(态)(合)(作)(伙)(伴)(提)(供)(的)(付)(费)(展)(示)(服)(务)(;旨)(在)(帮)(助)(优)(质)(合)(作)(伙)(伴)(,与)(华)(为)(终)(端)(移)(动)(用)(户)(建)(立)(真)(诚)(沟)(通)(的)(桥)(梁)(,向)(用)(户)(传)(递)(价)(值)(信)(息)(和)(品)(质)(服)(务)(。PPS营)(销)(平)(台)(目)(前)(已)(接)(入)(华)(为)(音)(乐)(、华)(为)(视)(频)(、华)(为)(阅)(读)(、荣)(耀)(阅)(读)(、运)(动)(与)(健)(康)(、华)(为)(智)(能)(助)(手)((负)(一)(屏)()、杂)(志)(锁)(屏)(、云)(文)(件)(夹)(、浏)(览)(器)(等)(多)(个)(媒)(体)(,已)(开)(放)(开)(屏)(、锁)(屏)(、焦)(点)(图)(、banner位)(、信)(息)(流)(多)(种)(形)(式)(的)(展)(示)(位)(,可)(直)(接)(触)(达)(4.6亿)(华)(为)(优)(质)(移)(动)(用)(户)(。
  据)(艾)(瑞)(咨)(询)(发)(布)(的)(《2018年)(中)(国)(网)(络)(广)(告)(市)(场)(年)(度)(监)(测)(报)(告)(》显)(示)(,2017年)(移)(动)(广)(告)(规)(模)(达)(2549.6亿)(元)(。而)(手)(机)(作)(为)(移)(动)(营)(销)(的)(重)(要)(载)(体)(,其)(广)(告)(价)(值)(日)(益)(凸)(显)(。华)(为)(手)(机)(市)(场)(占)(有)(率)(稳)(居)(中)(国)(第)(一)(、全)(球)(第)(二)(,加)(之)(今)(年)(旗)(舰)(机)(Mate20系)(列)(的)(发)(布)(,进)(一)(步)(巩)(固)(华)(为)(在)(高)(端)(手)(机)(的)(市)(场)(地)(位)(,广)(告)(价)(值)(更)(加)(突)(出)(。华)(为)(与)(国)(双)(的)(强)(强)(联)(合)(,可)(以)(帮)(助)(广)(告)(主)(更)(好)(的)(抓)(住)(移)(动)(营)(销)(商)(机)(,选)(择)(更)(加)(适)(合)(的)(广)(告)(形)(式)(,优)(化)(广)(告)(主)(的)(营)(销)(策)(略)(。
  除)(在)(互)(联)(网)(广)(告)(分)(析)(及)(管)(理)(领)(域)(有)(所)(涉)(略)(,作)(为)(中)(国)(领)(先)(的)(企)(业)(级)(大)(数)(据)(和)(人)(工)(智)(能)(解)(决)(方)(案)(提)(供)(商)(,国)(双)(已)(拥)(有)(一)(套)(完)(整)(的)(自)(主)(研)(发)(的)(数)(据)(科)(学)(产)(品)(系)(列)(,还)(包)(括)(网)(站)(/移)(动)(端)(数)(据)(分)(析)(、融)(媒)(体)(数)(据)(分)(析)(、数)(据)(集)(成)(管)(理)(平)(台)(、人)(群)(画)(像)(和)(营)(销)(旅)(程)(、网)(站)(用)(户)(体)(验)(优)(化)(、数)(据)(信)(息)(可)(视)(化)(、互)(联)(网)(全)(媒)(体)(信)(息)(挖)(掘)(等)(等)(,在)(数)(字)(营)(销)(、智)(能)(CRM、融)(媒)(体)(及)(数)(据)(智)(能)(、司)(法)(、电)(子)(政)(务)(、工)(业)(互)(联)(网)(等)(领)(域)(协)(助)(客)(户)(发)(掘)(数)(据)(价)(值)(。展)(望)(未)(来)(,国)(双)(期)(望)(能)(够)(帮)(助)(更)(多)(企)(业)(和)(政)(府)(客)(户)(以)(新)(颖)(有)(效)(的)(方)(式)(使)(用)(数)(据)(,提)(高)(生)(产)(力)(。
  免)(责)(声)(明)(:以)(上)(内)(容)(为)(本)(网)(站)(转)(自)(其)(它)(媒)(体)(,相)(关)(信)(息)(仅)(为)(传)(递)(更)(多)(信)(息)(之)(目)(的)(,不)(代)(表)(本)(网)(观)(点)(,亦)(不)(代)(表)(本)(网)(站)(赞)(同)(其)(观)(点)(或)(证)(实)(其)(内)(容)(的)(真)(实)(性)(。
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