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从海底捞看中国人到底有多爱吃火锅?

来源: 南方日报网络版     时间: 2019年08月18日 17:35:05
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(从)(消)(息)(发)(出)(来)(至)(今)(,颐)(海)(国)(际)(都)(快)(涨)(翻)(倍)(了)(,所)(以)(对)(于)(海)(底)(捞)(即)(将)(到)(来)(,大)(家)(能)(不)(流)(哈)(喇)(子)(吗)(?
再)(来)(看)(看)(同)(样)(是)(做)(火)(锅)(的)(呷)(哺)(呷)(哺)(,这)(样)(的)(股)(价)(走)(势)(怎)(能)(让)(人)(不)(期)(待)(海)(底)(捞)(的)(到)(来)(呢)(?
看)(了)(一)(下)(海)(底)(捞)(的)(招)(股)(书)(,感)(叹)(,国)(人)(真)(的)(太)(爱)(吃)(火)(锅)(了)(~
海)(底)(捞)(的)(业)(绩)(有)(多)(厉)(害)(?
海)(底)(捞)(备)(受)(关)(注)(除)(了)(它)(品)(牌)(深)(入)(人)(心)(之)(外)(,最)(重)(要)(的)(是)(它)(背)(后)(强)(劲)(的)(业)(绩)(表)(现)(,毕)(竟)(在)(港)(股)(市)(场)(上)(,业)(绩)(牛)(才)(是)(王)(道)(。
2015、2016、2017年)(,海)(底)(捞)(的)(收)(入)(分)(别)(为)(57.57亿)(元)(、78.08亿)(元)(、106.67亿)(元)(;净)(利)(润)(分)(别)(为)(4.1亿)(元)(、9.7亿)(元)(以)(及)(11.94亿)(元)(。
看)(看)(海)(底)(捞)(这)(上)(百)(亿)(的)(营)(业)(收)(入)(和)(双)(位)(数)(的)(利)(润)(,全)(是)(你)(们)(吃)(出)(来)(的)(~
回)(顾)(我)(前)(面)(发)(的)(那)(张)(数)(据)(图)(,可)(以)(看)(到)(海)(底)(捞)(2017年)(的)(收)(入)(同)(比)(增)(加)(36.25%,主)(要)(原)(因)(是)(2017年)(海)(底)(捞)(开)(店)(速)(度)(暴)(增)(。
早)(前)(,海)(底)(捞)(的)(掌)(门)(人)(张)(勇)(曾)(经)(说)(过)(,为)(了)(保)(持)(海)(底)(捞)(品)(牌)(的)(质)(量)(,所)(以)(海)(底)(捞)(的)(开)(店)(增)(速)(同)(比)(不)(会)(超)(过)(30%,就)(算)(是)(之)(前)(关)(联)(公)(司)(颐)(海)(国)(际)(上)(市)(,海)(底)(捞)(的)(开)(店)(速)(度)(还)(是)(控)(制)(在)(30多)(家)(,但)(是)(到)(了)(2017年)(,海)(底)(捞)(的)(开)(店)(速)(度)(去)(到)(98家)(,是)(2016年)(的)(三)(倍)(,并)(且)(在)(招)(股)(说)(明)(书)(上)(表)(示)(,2018年)(的)(开)(店)(数)(量)(会)(去)(到)(180-220家)(。(下)(图)(的)(2018年)(数)(据)(截)(取)(中)(位)(数)(200家)()。
海)(底)(捞)(2017年)(门)(店)(扩)(张)(得)(如)(此)(之)(猛)(,其)(实)(也)(早)(已)(反)(应)(在)(颐)(海)(国)(际)(2017年)(的)(财)(报)(中)(,我)(们)(可)(以)(看)(到)(,关)(联)(方)(交)(易)(中)(,2017年)(的)(销)(量)(为)(3.1万)(吨)(,比)(去)(年)(足)(足)(多)(了)(1万)(吨)(。
事)(后)(去)(看)(回)(的)(话)(,3月)(份)(颐)(海)(国)(际)(发)(布)(2017年)(业)(绩)(时)(,这)(个)(关)(联)(方)(交)(易)(多)(了)(这)(么)(多)(,就)(应)(该)(去)(猜)(测)(一)(下)(海)(底)(捞)(是)(不)(是)(要)(准)(备)(上)(市)(了)(?明)(显)(海)(底)(捞)(的)(门)(店)(数)(目)(增)(速)(很)(猛)(才)(能)(带)(来)(这)(一)(万)(吨)(的)(增)(长)(。
不)(过)(看)(回)(颐)(海)(国)(际)(的)(股)(价)(走)(势)(,因)(为)(公)(布)(业)(绩)(的)(时)(候)(,就)(算)(颐)(海)(国)(际)(的)(业)(绩)(挺)(好)(,但)(是)(因)(为)(当)(时)(的)(估)(值)(也)(不)(算)(低)(,所)(以)(横)(盘)(了)(一)(段)(时)(间)(,可)(以)(说)(并)(未)(受)(到)(投)(资)(者)(的)(继)(续)(青)(睐)(。一)(直)(到)(了)(5月)(份)(,海)(底)(捞)(宣)(布)(要)(IPO了)(,颐)(海)(国)(际)(继)(续)(涨)(了)(一)(大)(波)(,至)(今)(涨)(了)(近)(90%。
所)(以)(啊)(,往)(往)(都)(是)(事)(后)(诸)(葛)(亮)(,事)(前)(猪)(一)(样)(。
海)(底)(捞)(虽)(然)(服)(务)(很)(到)(位)(,很)(上)(档)(次)(,但)(是)(它)(大)(部)(分)(的)(门)(店)(都)(是)(位)(于)(二)(线)(城)(市)(为)(主)(,一)(线)(城)(市)(的)(门)(店)(数)(据)(跟)(三)(线)(以)(下)(的)(基)(本)(一)(样)(,2017年)(新)(开)(的)(门)(店)(数)(据)(主)(要)(集)(中)(在)(二)(线)(城)(市)(以)(及)(三)(线)(及)(以)(下)(城)(市)(。
海)(底)(捞)(2017年)(新)(开)(门)(店)(的)(翻)(桌)(率)(在)(4.6,而)(2017年)(总)(翻)(桌)(率)(在)(5,2016年)(的)(时)(候)(总)(翻)(桌)(率)(只)(有)(4.5。同)(行)(业)(的)(呷)(哺)(呷)(哺)(2017年)(翻)(桌)(率)(只)(能)(做)(到)(3.3,并)(且)(呷)(哺)(呷)(哺)(的)(客)(单)(价)(大)(约)(是)(人)(均)(50多)(人)(民)(币)(,而)(海)(底)(捞)(的)(客)(单)(价)(100元)(左)(右)(,一)(般)(这)(样)(消)(费)(比)(较)(贵)(的)(餐)(饮)(业)(,翻)(桌)(率)(都)(是)(比)(较)(低)(的)(,而)(海)(底)(捞)(能)(做)(到)(5,并)(且)(比)(呷)(哺)(呷)(哺)(还)(要)(高)(,确)(实)(很)(厉)(害)(。
另)(外)(,海)(底)(捞)(的)(同)(店)(销)(售)(2015年)(至)(2016年)(增)(加)(14.1%,2016年)(至)(2017年)(增)(加)(14%,基)(本)(保)(持)(在)(14%,而)(同)(行)(业)(的)(餐)(饮)(企)(业)(,比)(如)(经)(营)(算)(是)(比)(较)(好)(的)(大)(家)(乐)(或)(者)(大)(快)(活)(,它)(们)(的)(同)(店)(销)(售)(增)(长)(也)(只)(是)(5%左)(右)(,而)(且)(还)(只)(是)(香)(港)(地)(区)(的)(。
中)(国)(火)(锅)(市)(场)(的)(宽)(广)(性)(和)(特)(殊)(性)(
火)(锅)(在)(中)(国)(的)(美)(食)(文)(化)(中)(历)(史)(悠)(久)(,早)(在)(两)(三)(千)(年)(前)(的)(商)(周)(时)(期)(,人)(们)(已)(经)(开)(始)(用)(上)(下)(两)(层)(的)(来)(烹)(饪)(食)(物)(,就)(像)(是)(单)(人)(自)(主)(小)(火)(锅)(。
而)(在)(我)(们)(吃)(火)(锅)(这)(三)(千)(年)(的)(历)(史)(上)(,涌)(现)(了)(不)(少)(吃)(货)(,比)(如)(爱)(吃)(鸳)(鸯)(火)(锅)(的)(西)(汉)(人)(刘)(非)(,发)(明)(了)(菊)(花)(火)(锅)(的)(陶)(渊)(明)((咦)(......),为)(涮)(羊)(肉)(火)(锅)(命)(名)(的)(忽)(必)(烈)(,相)(传)(首)(创)(“凤)(羊)(火)(锅)(”的)(朱)(元)(璋)(,不)(过)(最)(爱)(吃)(火)(锅)(的)(应)(该)(就)(是)(乾)(隆)(。
有)(史)(料)(记)(载)(,他)(曾)(创)(下)(一)(个)(月)(吃)(了)(23种)(、66次)(火)(锅)(的)(纪)(录)(,还)(举)(办)(了)(550卓)(火)(锅)(的)(“坝)(坝)(宴)(”。
在)(明)(末)(清)(初)(的)(时)(候)(,在)(全)(国)(就)(已)(经)(形)(成)(了)(几)(十)(种)(不)(同)(的)(火)(锅)(而)(且)(各)(具)(特)(色)(,史)(书)(记)(载)(的)(食)(用)(方)(法)(就)(有)(五)(百)(多)(种)(。伴)(随)(着)(中)(国)(餐)(饮)(行)(业)(百)(余)(年)(的)(发)(展)(,火)(锅)(也)(因)(地)(域)(条)(件)(、饮)(食)(习)(惯)(等)(的)(差)(异)(形)(成)(不)(同)(的)(派)(系)(。
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