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网络媒体需要什么样的文风?

来源: 南方日报网络版     时间: 2019年12月13日 05:35:04
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(原)(标)(题)(:浮)(夸)(轻)(佻)(不)(可)(取)(!网)(络)(媒)(体)(需)(要)(什)(么)(样)(的)(文)(风)(?
在)(“人)(人)(都)(有)(麦)(克)(风)(”的)(时)(代)(,一)(些)(个)(性)(十)(足)(的)(表)(达)(方)(式)(在)(网)(络)(上)(层)(出)(不)(穷)(,折)(射)(出)(年)(轻)(网)(民)(活)(跃)(多)(样)(的)(思)(想)(观)(念)(,与)(他)(们)(求)(新)(求)(变)(的)(特)(点)(互)(为)(表)(里)(。但)(近)(来)(,所)(谓)(“跪)(求)(体)(”“哭)(晕)(体)(”在)(一)(些)(网)(络)(媒)(体)(的)(标)(题)(、正)(文)(中)(频)(频)(出)(现)(,其)(浮)(夸)(荒)(诞)(的)(文)(风)(,却)(令)(不)(少)(读)(者)(感)(到)(不)(适)(。
“跪)(求)(”“哭)(晕)(”本)(是)(形)(容)(急)(切)(心)(态)(和)(忧)(伤)(情)(绪)(的)(网)(言)(网)(语)(,却)(成)(为)(少)(数)(网)(站)(、微)(信)(公)(号)(制)(作)(标)(题)(的)(“口)(头)(禅)(”。一)(款)(“炫)(酷)(”的)(国)(产)(LED电)(风)(扇)(发)(售)(,“老)(外)(纷)(纷)(跪)(求)(购)(买)(链)(接)(”;央)(行)(公)(示)(百)(行)(征)(信)(的)(个)(人)(征)(信)(业)(务)(申)(请)(,“有)(人)(却)(哭)(晕)(在)(厕)(所)(”……如)(果)(说)(这)(样)(的)(标)(题)(只)(是)(夸)(大)(其)(词)(,那)(么)(,某)(国)(遭)(遇)(金)(融)(风)(暴)(而)(“跪)(求)(中)(国)(伸)(出)(援)(手)(”等)(内)(容)(则)(纯)(属)(子)(虚)(乌)(有)(。有)(网)(友)(说)(:“跪)(求)(体)(”“哭)(晕)(体)(”横)(空)(出)(世)(,配)(合)(“惊)(天)(一)(响)(”“全)(球)(震)(惊)(”等)(词)(语)(,感)(觉)(假)(得)(不)(能)(再)(假)(了)(。
部)(分)(媒)(体)(行)(文)(浮)(夸)(,背)(后)(是)(“眼)(球)(情)(结)(”在)(作)(祟)(。修)(饰)(文)(辞)(,创)(新)(表)(达)(无)(可)(厚)(非)(,但)(裁)(剪)(素)(材)(、哗)(众)(取)(宠)(,则)(少)(了)(一)(份)(真)(诚)(,也)(容)(易)(助)(推)(谣)(言)(肆)(虐)(。当)(网)(络)(流)(量)(与)(广)(告)(收)(益)(挂)(钩)(,“眼)(球)(情)(结)(”就)(与)(“营)(销)(心)(态)(”结)(成)(了)(同)(盟)(,于)(是)(,一)(些)(新)(闻)(信)(息)(产)(品)(变)(成)(了)(待)(价)(而)(沽)(的)(商)(品)(,唯)(“买)(家)(”需)(求)(马)(首)(是)(瞻)(。长)(此)(以)(往)(,忽)(视)(了)(多)(方)(求)(证)(、核)(查)(事)(实)(的)(基)(本)(功)(,难)(免)(出)(现)(漏)(洞)(;而)(一)(旦)(为)(了)(抓)(眼)(球)(不)(择)(手)(段)(,记)(录)(历)(史)(、传)(播)(价)(值)(等)(媒)(体)(责)(任)(更)(无)(从)(谈)(起)(。
“文)(变)(染)(乎)(世)(情)(”,一)(个)(时)(代)(的)(文)(风)(与)(社)(会)(风)(气)(相)(互)(作)(用)(。汉)(初)(文)(章)(质)(朴)(畅)(达)(、经)(世)(致)(用)(,折)(射)(出)(开)(明)(务)(实)(的)(治)(世)(风)(貌)(;为)(扭)(转)(晚)(唐)(“俪)(偶)(章)(句)(”的)(浮)(靡)(,古)(文)(运)(动)(开)(启)(了)(中)(国)(散)(文)(的)(又)(一)(高)(峰)(;延)(安)(整)(风)(期)(间)(,毛)(泽)(东)(要)(求)(文)(章)(摆)(脱)(空)(洞)(抽)(象)(,“代)(之)(以)(新)(鲜)(活)(泼)(的)(、为)(中)(国)(老)(百)(姓)(所)(喜)(闻)(乐)(见)(的)(中)(国)(作)(风)(和)(中)(国)(气)(派)(”,全)(党)(文)(风)(焕)(然)(一)(新)(。而)(当)(下)(,祛)(除)(媒)(体)(报)(道)(里)(的)(浮)(夸)(风)(、标)(题)(党)(,让)(沾)(泥)(土)(、带)(露)(珠)(的)(文)(字)(喷)(涌)(而)(出)(,网)(络)(环)(境)(才)(会)(风)(清)(气)(正)(。
好)(文)(风)(源)(自)(好)(作)(风)(,祛)(除)(浮)(夸)(不)(单)(是)(改)(文)(字)(,也)(要)(改)(思)(路)(。一)(些)(自)(媒)(体)(写)(作)(者)(乃)(至)(媒)(体)(从)(业)(者)(不)(深)(入)(生)(活)(,闭)(门)(敲)(键)(,杜)(撰)(文)(章)(;不)(掌)(握)(情)(况)(,标)(题)(惊)(悚)(,文)(章)(空)(虚)(。把)(讲)(故)(事)(当)(作)(讲)(大)(话)(,把)(喜)(闻)(乐)(见)(等)(同)(于)(耸)(人)(听)(闻)(,放)(弃)(了)(实)(事)(求)(是)(的)(作)(风)(,放)(弃)(了)(守)(正)(求)(真)(的)(舆)(论)(担)(当)(,让)(公)(信)(力)(和)(权)(威)(性)(受)(到)(蚕)(食)(。
不)(管)(在)(什)(么)(时)(代)(,持)(中)(守)(正)(、推)(陈)(出)(新)(,都)(是)(最)(重)(要)(的)(文)(风)(。一)(方)(面)(,媒)(体)(人)(应)(转)(换)(“声)(道)(”,掌)(握)(互)(联)(网)(语)(言)(,强)(化)(互)(联)(网)(思)(维)(。近)(年)(来)(,不)(少)(主)(流)(媒)(体)(创)(新)(表)(达)(语)(态)(,《快)(看)(呐)(!这)(是)(我)(的)(军)(装)(照)(》《中)(国)(一)(分)(钟)(》等)(产)(品)(迅)(速)(“刷)(屏)(”、“圈)(粉)(”无)(数)(,靠)(的)(正)(是)(对)(互)(联)(网)(规)(律)(的)(洞)(悉)(。另)(一)(方)(面)(,也)(不)(要)(把)(制)(造)(噱)(头)(当)(成)(传)(播)(规)(律)(,盲)(目)(跟)(风)(。用)(各)(种)(招)(式)(吸)(引)(受)(众)(固)(然)(重)(要)(,但)(能)(真)(正)(赢)(得)(读)(者)(的)(,是)(权)(威)(的)(信)(息)(、理)(性)(的)(观)(点)(、真)(诚)(的)(写)(作)(。
曾)(经)(,读)(者)(反)(感)(“裹)(脚)(布)(”式)(的)(八)(股)(文)(章)(和)(“板)(着)(脸)(说)(话)(”的)(态)(度)(。现)(在)(,一)(些)(网)(络)(媒)(体)(又)(走)(向)(了)(另)(一)(个)(极)(端)(,有)(的)(热)(衷)(故)(弄)(玄)(虚)(,语)(不)(惊)(人)(死)(不)(休)(;有)(人)(沉)(迷)(卖)(萌)(八)(卦)(,失)(于)(轻)(佻)(。种)(种)(不)(良)(文)(风)(,需)(要)(引)(起)(警)(惕)(。归)(根)(结)(底)(,“修)(辞)(立)(其)(诚)(”,内)(容)(真)(实)(、情)(感)(真)(切)(、态)(度)(真)(诚)(,才)(是)(不)(可)(移)(易)(的)(竞)(争)(力)(。
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