• 微博
  • 微信微信二维码

广东省人民政府首页  >  要闻动态  >  广东要闻

王磊:烘焙行业有3大痛点

来源: 南方日报网络版     时间: 2019年08月18日 16:52:38
【字体:

腾讯10分彩彩票开奖查询平台直招龙虎代理客服QQ【3514565791】诚招代理【在线开户网址um996.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯分分彩,5分,10分彩,最高返水100反9快,最高赔率,正规信誉大平台平台24h提供注册及登录。王磊:烘焙行业有3大痛点

观澜湖世界明星赛星光璀璨 周杰伦冯小刚齐亮相 观澜湖世界明星赛盛大开幕 金童李昊桐致敬前辈 大力推动青少年冰雪运动,普及大众冬季运动丨首届冬博会 促京澳冰球交流---"2016京澳合作伙伴行动" 产能过剩信用债的掘金者,类固收研究的开拓者-----华创债券团队期待您在新财富投票中的支持 【邀请函】华创债券系列培训之八:资产管理业务研究和产品体系 范佩西重回梦剧场,俱乐部+卡神表示欢迎 赵丽娜:女足要迎难而上而不是知难而退 巴萨总监:与巴伦一战,帕科知道啥在等着他 中国拳赛预告(2016.10.20) 学泰拳到广州泰拳俱乐部 TOP KING世界顶级泰拳年度盛典将首度来华 MMA一哥PK拳击首富 乱拳互殴极致防守演绎巅峰对决 希曼:阿森纳应该不惜代价留住厄祖和桑切斯 蓝湾大师赛首轮 澳大利亚姑娘李智-7单独领先

(  王)(磊)(表)(示)(,现)(在)(中)(国)(烘)(焙)(市)(场)(大)(概)(人)(均)(一)(年)(是)(1.2公)(斤)(的)(消)(费)(水)(平)(,欧)(美)(大)(概)(是)(60公)(斤)(,这)(是)(我)(们)(和)(目)(前)(和)(欧)(美)(市)(场)(的)(距)(离)(。预)(计)(到)(2025年)(,中)(国)(烘)(焙)(者)(消)(费)(协)(会)(给)(出)(的)(数)(据)(,到)(2025年)(,这)(个)(行)(业)(在)(市)(场)(上)(大)(概)(是)(年)(复)(合)(45%的)(增)(长)(率)(。
  此)(外)(,通)(过)(调)(研)(发)(现)(,烘)(焙)(行)(业)(有)(一)(些)(痛)(点)(,比)(如)(线)(下)(运)(营)(成)(本)(更)(高)(导)(致)(很)(多)(店)(都)(在)(关)(。还)(有)(一)(个)(,消)(费)(者)(的)(需)(求)(已)(经)(完)(全)(的)(超)(出)(了)(品)(牌)(迭)(代)(的)(速)(度)(。在)(渠)(道)(上)(还)(存)(在)(方)(便)(性)(欠)(缺)(的)(问)(题)(。
  以)(下)(是)(王)(磊)(演)(讲)(实)(录)(:
  各)(位)(晚)(上)(好)(!我)(是)(香)(送)(的)(王)(磊)(。我)(们)(经)(营)(的)(是)(一)(家)(互)(联)(网)(烘)(焙)(品)(牌)(,我)(们)(主)(要)(致)(力)(于)(传)(统)(的)(烘)(焙)(品)(类)(的)(升)(级)(,主)(打)(的)(是)(品)(质)(烘)(焙)(送)(上)(门)(,做)(吃)(的)(这)(件)(事)(情)(上)(面)(之)(前)(呢)(我)(们)(做)(了)(一)(些)(市)(场)(简)(单)(的)(数)(据)(的)(了)(解)(和)(调)(研)(,我)(是)(做)(餐)(饮)(出)(身)(,之)(前)(在)(星)(巴)(克)(工)(作)(,后)(来)(我)(们)(决)(定)(做)(烘)(焙)(。我)(们)(就)(了)(解)(了)(一)(下)(烘)(焙)(的)(市)(场)(,现)(在)(中)(国)(烘)(焙)(市)(场)(大)(概)(人)(均)(一)(年)(是)(1.2公)(斤)(的)(消)(费)(水)(平)(,欧)(美)(大)(概)(是)(60公)(斤)(,这)(是)(我)(们)(和)(目)(前)(和)(欧)(美)(市)(场)(的)(距)(离)(。那)(中)(国)(烘)(焙)(者)(消)(费)(协)(会)(给)(出)(的)(数)(据)(是)(,到)(2025年)(,这)(个)(行)(业)(在)(市)(场)(上)(大)(概)(是)(年)(复)(合)(45%的)(增)(长)(率)(,同)(时)(我)(们)(做)(了)(大)(概)(8000多)(份)(的)(市)(场)(调)(研)(,这)(8000多)(份)(都)(是)(一)(些)(烘)(焙)(的)(爱)(好)(者)(,来)(自)(上)(面)(的)(一)(些)(品)(牌)(,通)(过)(对)(他)(们)(的)(一)(些)(调)(研)(,我)(们)(不)(止)(是)(了)(解)(他)(们)(的)(需)(求)(,同)(时)(发)(现)(在)(现)(在)(这)(个)(市)(场)(上)(也)(有)(一)(些)(所)(谓)(的)(痛)(点)(,但)(可)(能)(不)(是)(真)(正)(不)(吃)(这)(个)(东)(西)(就)(没)(法)(生)(存)(下)(去)(了)(,只)(是)(说)(在)(烘)(焙)(这)(个)(品)(类)(上)(有)(一)(些)(痛)(点)(,也)(可)(以)(叫)(做)(痒)(点)(。比)(如)(像)(这)(种)(线)(下)(运)(营)(成)(本)(更)(高)(,刚)(才)(提)(到)(,有)(很)(多)(店)(都)(在)(关)(。还)(有)(一)(个)(,比)(如)(说)(整)(体)(迭)(代)(速)(度)(,就)(是)(所)(谓)(消)(费)(者)(的)(需)(求)(已)(经)(完)(全)(的)(超)(出)(了)(我)(们)(品)(牌)(迭)(代)(的)(速)(度)(。还)(有)(一)(个)(,刚)(才)(讲)(到)(的)(渠)(道)(,线)(上)(和)(线)(下)(所)(谓)(的)(供)(应)(链)(端)(的)(一)(些)(有)(关)(中)(国)(食)(品)(安)(全)(的)(问)(题)(,比)(如)(说)(方)(便)(性)(欠)(缺)(,就)(是)(我)(们)(所)(谓)(的)(最)(后)(一)(公)(里)(的)(问)(题)(。
  我)(们)(就)(目)(前)(市)(场)(痛)(点)(我)(们)(自)(己)(做)(了)(一)(个)(类)(似)(我)(们)(叫)(做)(香)(送)(模)(式)(的)(一)(些)(烘)(焙)(品)(牌)(的)(模)(式)(,这)(个)(模)(式)(主)(要)(有)(自)(有)(研)(发)(加)(上)(中)(央)(厨)(房)(,再)(加)(上)(电)(商)(的)(及)(时)(送)(,就)(是)(最)(后)(一)(公)(里)(,实)(现)(这)(样)(一)(个)(模)(式)(。这)(个)(模)(式)(中)(有)(非)(常)(重)(、也)(有)(非)(常)(轻)(的)(地)(方)(,重)(的)(地)(方)(就)(是)(这)(个)(地)(方)(,就)(是)(所)(谓)(的)(商)(品)(上)(面)(是)(最)(重)(的)(一)(个)(地)(方)(。目)(前)(我)(们)(大)(概)(有)(11位)(研)(发)(的)(师)(傅)(们)(,我)(们)(把)(他)(叫)(做)(大)(师)(们)(,这)(里)(面)(来)(自)(法)(国)(的)(、台)(湾)(的)(、日)(本)(的)(,还)(有)(就)(是)(我)(们)(内)(地)(的)(,以)(及)(包)(括)(大)(概)(有)(法)(国)(、日)(本)(、台)(湾)(3个)(社)(群)(,每)(个)(社)(群)(大)(概)(有)(200人)(左)(右)(,其)(实)(主)(要)(是)(建)(立)(这)(样)(一)(个)(烘)(焙)(的)(研)(发)(团)(队)(。
  通)(过)(这)(个)(研)(发)(团)(队)(我)(们)(把)(烘)(焙)(的)(品)(类)(和)(场)(景)(联)(系)(到)(一)(块)(,其)(实)(就)(是)(从)(你)(的)(早)(餐)(开)(始)(,从)(你)(最)(基)(础)(的)(高)(频)(消)(费)(的)(面)(包)(开)(始)(,一)(直)(到)(蛋)(糕)(甜)(点)(、饮)(品)(、下)(午)(茶)(,再)(有)(更)(多)(的)(节)(日)(,比)(如)(说)(一)(些)(伴)(手)(礼)(、定)(制)(化)(的)(产)(品)(,我)(们)(把)(这)(些)(产)(品)(通)(过)(场)(景)(归)(结)(为)(三)(类)(,一)(类)(就)(是)(品)(牌)(性)(产)(品)(,就)(是)(刚)(才)(提)(到)(的)(个)(性)(化)(定)(制)(的)(东)(西)(,还)(有)(就)(是)(盈)(利)(性)(的)(产)(品)(,还)(有)(就)(是)(流)(量)(性)(产)(品)(,所)(谓)(高)(频)(的)(东)(西)(,最)(重)(的)(地)(方)(就)(是)(在)(商)(品)(研)(发)(上)(。还)(有)(一)(个)(,做)(了)(一)(些)(场)(景)(上)(的)(变)(革)(,就)(是)(所)(谓)(线)(上)(线)(下)(的)(渠)(道)(,大)(家)(知)(道)(,其)(实)(我)(们)(现)(有)(的)(品)(牌)(、线)(下)(的)(品)(牌)(,主)(要)(做)(的)(是)(线)(下)(渠)(道)(,比)(如)(现)(在)(目)(前)(最)(大)(的)(,在)(港)(交)(所)(上)(市)(的)(桃)(李)(,这)(是)(目)(前)(烘)(焙)(品)(牌)(里)(面)(市)(值)(最)(高)(的)(一)(家)(公)(司)(,他)(们)(其)(实)(做)(的)(都)(是)(线)(下)(的)(一)(些)(渠)(道)(。线)(上)(目)(前)(还)(没)(有)(太)(大)(的)(,所)(以)(说)(其)(实)(我)(们)(要)(做)(的)(事)(情)(是)(,线)(上)(和)(线)(下)(对)(渠)(道)(的)(变)(革)(,线)(上)(下)(单)(、线)(下)(送)(达)(,现)(在)(在)(北)(京)(我)(们)(做)(半)(个)(小)(时)(,五)(环)(以)(内)(。
  下)(来)(就)(是)(比)(较)(轻)(的)(地)(方)(了)(,就)(是)(所)(谓)(的)(生)(产)(和)(供)(应)(链)(部)(分)(,这)(个)(部)(分)(做)(的)(比)(较)(轻)(的)(目)(的)(,就)(是)(快)(速)(的)(目)(的)(,生)(产)(和)(物)(流)(这)(个)(部)(分)(,最)(后)(一)(公)(里)(的)(部)(分)(,其)(实)(在)(这)(个)(行)(业)(已)(经)(有)(很)(多)(做)(的)(非)(常)(专)(业)(的)(事)(情)(,这)(是)(一)(个)(资)(源)(共)(享)(的)(概)(念)(,比)(如)(说)(中)(粮)(,他)(们)(其)(实)(是)(集)(中)(于)(生)(产)(这)(个)(部)(分)(,比)(如)(说)(中)(粮)(拿)(到)(的)(专)(利)(、认)(证)(等)(等)(这)(些)(东)(西)(,其)(实)(是)(已)(经)(非)(常)(多)(了)(,配)(送)(,比)(如)(说)(像)(京)(东)(,我)(们)(现)(在)(跟)(顺)(风)(在)(合)(作)(,已)(经)(是)(老)(大)(哥)(级)(别)(的)(东)(西)(,所)(以)(说)(我)(们)(只)(是)(做)(一)(个)(共)(享)(。下)(来)(一)(个)(地)(方)(,其)(实)(就)(是)(所)(谓)(的)(可)(复)(制)(化)(,轻)(的)(地)(方)(就)(是)(可)(复)(制)(化)(,尤)(其)(是)(这)(种)(线)(上)(和)(线)(下)(的)(部)(分)(。
  我)(们)(基)(本)(上)(作)(为)(轻)(这)(个)(事)(情)(,我)(们)(跑)(了)(差)(不)(多)(一)(年)(三)(个)(月)(,这)(是)(我)(们)(目)(前)(大)(概)(的)(一)(些)(业)(绩)(,我)(们)(现)(在)(一)(个)(月)(在)(北)(京)(流)(水)(大)(概)(690万)(左)(右)(。总)(共)(一)(年)(三)(个)(月)(,差)(不)(多)(到)(现)(在)(我)(们)(启)(动)(A轮)(的)(融)(资)(。
  以)(下)(是)(嘉)(宾)(点)(评)(互)(动)(问)(答)(:
  孔)(萌)((青)(山)(资)(本)(高)(级)(投)(资)(经)(理)():其)(实)(烘)(焙)(,餐)(饮)(本)(来)(这)(个)(大)(的)(领)(域)(其)(实)(相)(对)(来)(说)(VC投)(其)(实)(还)(是)(比)(较)(难)(的)(,你)(的)(品)(类)(的)(宣)(传)(,包)(括)(你)(的)(模)(式)(,你)(需)(要)(看)(的)(很)(多)(,而)(且)(从)(,刚)(刚)(听)(下)(来)(,我)(没)(有)(听)(到)(太)(多)(关)(于)(产)(品)(本)(身)(差)(异)(化)(的)(描)(述)(,当)(然)(本)(身)(也)(很)(难)(做)(到)(差)(异)(化)(,这)(块)(能)(再)(介)(绍)(一)(下)(吗)(?
  王)(磊)(:时)(间)(有)(限)(,我)(没)(有)(太)(多)(介)(绍)(关)(于)(产)(品)(,我)(刚)(才)(说)(的)(是)(比)(较)(重)(的)(地)(方)(,其)(实)(都)(是)(产)(品)(的)(部)(分)(,比)(如)(说)(目)(前)(应)(该)(说)(我)(们)(研)(发)(团)(队)(应)(该)(是)(国)(内)(,现)(在)(应)(该)(是)(最)(好)(的)(团)(队)(,所)(以)(在)(产)(品)(的)(差)(异)(化)(上)(面)(,比)(如)(说)(我)(理)(解)(孔)(总)(的)(意)(思)(就)(是)(说)(,差)(异)(化)(的)(产)(品)(,由)(单)(一)(产)(品)(向)(多)(类)(产)(品)(方)(面)(,烘)(焙)(市)(场)(也)(是)(一)(样)(的)(,跟)(餐)(饮)(也)(是)(一)(样)(的)(道)(理)(,我)(们)(认)(为)(在)(现)(在)(的)(阶)(段)(,就)(是)(说)(烘)(焙)(来)(说)(最)(主)(要)(的)(品)(类)(就)(是)(软)(O这)(个)(品)(类)(,但)(是)(这)(个)(品)(类)(预)(计)(在)(三)(年)(之)(内)(会)(有)(一)(个)(新)(的)(品)(类)(来)(代)(替)(它)(,因)(为)(这)(个)(品)(类)(从)(庄)(先)(生)(发)(明)(它)(,到)(现)(在)(也)(不)(过)(两)(年)(的)(时)(间)(,但)(是)(所)(谓)(场)(景)(革)(命)(就)(是)(这)(样)(,产)(品)(要)(不)(断)(的)(迭)(代)(,所)(以)(我)(认)(为)(差)(异)(化)(产)(品)(是)(一)(部)(分)(,我)(们)(现)(在)(主)(要)(品)(软)(O这)(个)(品)(类)(,接)(下)(来)(可)(能)(要)(提)(高)(更)(新)(迭)(代)(的)(速)(度)(。
  孔)(萌)(:我)(谈)(不)(上)(什)(么)(点)(评)(,我)(说)(一)(些)(感)(受)(或)(者)(说)(建)(议)(。我)(觉)(得)(对)(于)(这)(种)(消)(费)(品)(创)(业)(,你)(肯)(定)(是)(要)(做)(品)(牌)(,品)(牌)(其)(实)(打)(到)(最)(后)(都)(是)(一)(个)(渗)(透)(率)(,可)(能)(是)(渠)(道)(为)(王)(,对)(于)(一)(个)(早)(期)(的)(时)(段)(来)(说)(,我)(觉)(得)(核)(心)(可)(能)(还)(是)(两)(点)(,我)(一)(般)(看)(两)(点)(,第)(一)(个)(,您)(产)(品)(是)(否)(真)(的)(是)(有)(足)(够)(差)(异)(化)(的)(点)(,体)(可)(以)(说)(是)(像)(刚)(才)(很)(多)(之)(前)(的)(讲)(到)(,各)(种)(各)(样)(的)(升)(级)(,我)(觉)(得)(都)(是)(对)(的)(,就)(是)(说)(产)(品)(本)(身)(要)(足)(够)(差)(异)(化)(。另)(外)(,可)(能)(在)(你)(的)(整)(个)(品)(牌)(的)(定)(位)(方)(面)(,我)(觉)(得)(也)(是)(有)(一)(些)(东)(西)(,你)(要)(和)(比)(如)(像)(这)(些)(老)(牌)(的)(这)(些)(洪)(泰)(品)(牌)(要)(有)(一)(些)(不)(一)(样)(的)(地)(方)(,可)(能)(有)(些)(爆)(点)(,我)(觉)(得)(有)(这)(些)(东)(西)(可)(能)(会)(相)(对)(让)(资)(本)(更)(关)(注)(到)(,有)(可)(能)(能)(够)(加)(速)(发)(展)(。
)


相关文章

版权所有:南方新闻网 粤ICP备05070829 网站标识码4400000131
主办:南方新闻网 协办:广东省经济和信息化委员会 承办:南方新闻网
建议使用1024×768分辨率 IE7.0以上版本浏览器