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丰田销量大跌:令人震惊的疲弱

来源: 南方日报网络版     时间: 2019年12月11日 05:23:15
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(  尽)(管)(去)(年)(丰)(田)(的)(销)(量)(显)(示)(的)(是)(上)(升)(数)(据)(,但)(只)(能)(说)(明)(是)(厂)(商)(向)(经)(销)(商)(的)(转)(移)(,并)(没)(有)(实)(现)(最)(终)(销)(售)(。
  近)(日)(,丰)(田)(汽)(车)(公)(司)((以)(下)(简)(称)(丰)(田)()公)(布)(最)(新)(数)(据)(,3月)(份)(其)(在)(中)(国)(市)(场)(的)(零)(售)(销)(量)(为)(71500辆)(,同)(比)(下)(滑)(20.9%%。值)(得)(注)(意)(的)(是)(,这)(是)(丰)(田)(8个)(月)(以)(来)(首)(次)(下)(滑)(。
  丰)(田)(中)(国)(发)(言)(人)(孝)(德)(横)(井)((TakanoriYokoi)将)(上)(个)(月)(在)(华)(表)(现)(称)(之)(为)(“令)(人)(震)(惊)(的)(疲)(弱)(”。不)(过)(他)(仍)(表)(示)(,公)(司)(仍)(然)(沿)(着)(实)(现)(2015年)(全)(年)(目)(标)(的)(轨)(道)(前)(进)(。
  资)(料)(显)(示)(,2015年)(丰)(田)(准)(备)(在)(华)(销)(售)(的)(目)(标)(是)(110万)(辆)(,而)(110万)(辆)(的)(汽)(车)(也)(是)(丰)(田)(2014年)(准)(备)(销)(售)(的)(总)(量)(,但)(最)(终)(丰)(田)(在)(中)(国)(市)(场)(2014年)(总)(销)(量)(为)(1032400辆)(。因)(此)(,如)(果)(按)(照)(预)(定)(销)(售)(目)(标)(,2015年)(丰)(田)(较)(2014年)(同)(比)(提)(高)(6.8%,但)(同)(比)(增)(幅)(只)(有)(2014年)(的)(一)(半)(左)(右)(。
  销)(量)(8个)(月)(以)(来)(首)(滑)(
  数)(据)(显)(示)(,2015年)(丰)(田)(1月)(的)(销)(量)(为)(94700辆)(,2月)(的)(销)(量)(为)(61500辆)(,同)(比)(均)(有)(增)(长)(。但)(是)(丰)(田)(在)(2015年)(3月)(中)(,其)(卡)(罗)(拉)(在)(国)(内)(销)(量)(为)(15000辆)(,同)(比)(大)(涨)(30%。其)(威)(驰)(销)(量)(为)(6000辆)(,同)(比)(暴)(跌)(55%。其)(RAV4销)(量)(为)(7000辆)(,同)(比)(骤)(降)(40%。凯)(美)(瑞)(销)(量)(7000辆)(,同)(比)(滑)(落)(20%。
  因)(此)(,2015年)(1月)(至)(3月)(,丰)(田)(在)(华)(累)(计)(销)(量)(达)(到)(227700辆)(,而)(2014年)(同)(期)(为)(227900辆)(,同)(比)(微)(跌)(0.1%。
  事)(实)(上)(,不)(仅)(仅)(是)(丰)(田)(的)(销)(量)(有)(所)(下)(滑)(,其)(他)(一)(些)(日)(系)(汽)(车)(品)(牌)(的)(日)(子)(也)(不)(好)(过)(。
  根)(据)(日)(产)(汽)(车)(发)(布)(的)(最)(新)(数)(据)(,3月)(份)(其)(在)(华)(销)(量)(同)(比)(下)(跌)(5.4%至)(10.96万)(辆)(,商)(用)(车)(销)(量)(下)(跌)(近)(两)(成)(。第)(一)(季)(度)(,日)(产)(累)(计)(在)(华)(销)(量)(同)(比)(增)(长)(4.7%。
  根)(据)(铃)(木)(汽)(车)(近)(日)(发)(布)(的)(数)(据)(显)(示)(,2015年)(3月)(其)(在)(华)(批)(发)(销)(量)(为)(21467辆)(,对)(比)(2014年)(3月)(的)(25137辆)(销)(量)(,同)(比)(下)(跌)(14.6%。
  另)(外)(,公)(开)(数)(据)(显)(示)(,2015年)(3月)(富)(士)(重)(工)(旗)(下)(斯)(巴)(鲁)(品)(牌)(在)(中)(国)(市)(场)(零)(售)(销)(量)(为)(4376辆)(,同)(比)(大)(幅)(下)(跌)(30.6%,去)(年)(3月)(销)(量)(为)(6302辆)(。
  汽)(车)(评)(论)(员)(丁)(华)(杰)(在)(接)(受)(法)(治)(周)(末)(记)(者)(采)(访)(时)(表)(示)(,关)(于)(丰)(田)(销)(量)(的)(话)(题)(,在)(汽)(车)(行)(业)(内)(部)(是)(一)(个)(很)(热)(点)(的)(话)(题)(,丰)(田)(汽)(车)(从)(“钓)(鱼)(岛)(”事)(件)(之)(后)(,销)(量)(一)(蹶)(不)(振)(,特)(别)(是)(如)(果)(有)(日)(本)(政)(治)(人)(物)(的)(言)(论)(,就)(会)(产)(生)(振)(荡)(。
  “日)(系)(汽)(车)(,包)(括)(丰)(田)(不)(局)(限)(于)(丰)(田)(,都)(在)(从)(各)(个)(角)(度)(解)(读)(自)(己)(的)(销)(量)(增)(长)(来)(提)(振)(消)(费)(者)(信)(心)(,有)(人)(谈)(销)(量)(、谈)(同)(比)(、谈)(环)(比)(、谈)(增)(长)(加)(速)(度)(等)(,事)(实)(上)(,政)(治)(稳)(定)(性)(才)(是)(销)(量)(恢)(复)(的)(主)(要)(动)(力)(。”丁)(华)(杰)(向)(法)(治)(周)(末)(记)(者)(分)(析)(。
  经)(销)(商)(消)(化)(库)(存)(所)(致)(
  在)(谈)(到)(丰)(田)(3月)(份)(销)(量)(下)(滑)(的)(原)(因)(时)(,孝)(德)(横)(井)(表)(示)(,3月)(份)(新)(一)(代)(卡)(罗)(拉)(和)(雷)(凌)(销)(量)(依)(然)(强)(劲)(,而)(RAV4紧)(凑)(型)(SUV和)(威)(驰)(小)(型)(轿)(车)(则)(表)(现)(不)(佳)(。其)(将)(销)(量)(滑)(坡)(归)(咎)(于)(面)(临)(的)(竞)(争)(过)(于)(激)(烈)(,例)(如)(经)(销)(商)(大)(打)(折)(扣)(战)(,本)(田)(CR-V给)(同)(一)(细)(分)(市)(场)(的)(丰)(田)(RAV4带)(来)(了)(压)(力)(,吞)(噬)(了)(后)(者)(部)(分)(市)(场)(份)(额)(。
  “这)(几)(年)(,丰)(田)(重)(点)(市)(场)(从)(中)(国)(有)(些)(偏)(移)(,特)(别)(是)(几)(个)(主)(流)(车)(型)(竞)(争)(加)(剧)(,也)(让)(日)(系)(把)(更)(多)(精)(力)(放)(在)(自)(己)(的)(主)(流)(市)(场)(上)(,例)(如)(美)(国)(。”丁)(华)(杰)(向)(法)(治)(周)(末)(记)(者)(分)(析)(。
  中)(国)(汽)(车)(流)(通)(协)(会)(副)(秘)(书)(长)(罗)(磊)(对)(法)(治)(周)(末)(记)(者)(指)(出)(,每)(个)(产)(品)(都)(有)(生)(命)(周)(期)(,慢)(慢)(的)(就)(会)(出)(现)(产)(品)(滞)(销)(的)(情)(况)(,所)(以)(目)(前)(丰)(田)(汽)(车)(的)(表)(现)(是)(符)(合)(市)(场)(规)(律)(的)(。20万)(元)(左)(右)(的)(SUV车)(型)(在)(市)(场)(上)(竞)(争)(度)(很)(高)(,对)(丰)(田)(汽)(车)(的)(销)(量)(形)(成)(了)(一)(定)(的)(竞)(争)(。
  除)(了)(存)(在)(竞)(品)(车)(型)(的)(压)(力)(之)(外)(,此)(次)(丰)(田)(3月)(份)(销)(量)(下)(滑)(也)(被)(业)(内)(人)(士)(解)(读)(为)(是)(经)(销)(商)(在)(消)(化)(库)(存)(。
  中)(国)(汽)(车)(流)(通)(协)(会)(会)(员)(部)(主)(任)(宋)(涛)(此)(前)(表)(示)(,在)(一)(汽)(丰)(田)(汽)(车)(销)(售)(有)(限)(公)(司)(的)(523个)(经)(销)(商)(中)(,95%都)(在)(赔)(钱)(,“因)(此)(,有)(些)(经)(销)(商)(不)(得)(不)(停)(售)(一)(汽)(丰)(田)(,甚)(至)(完)(全)(停)(业)(”。
  2014年)(12月)(26日)(,523家)(一)(汽)(丰)(田)(经)(销)(商)(通)(过)(中)(国)(汽)(车)(流)(通)(协)(会)(致)(函)(一)(汽)(丰)(田)(,提)(出)(九)(点)(诉)(求)(,要)(求)(缓)(解)(经)(销)(商)(库)(存)(压)(力)(,并)(索)(要)(22亿)(元)(补)(贴)(。
  但)(是)(资)(料)(显)(示)(,一)(汽)(丰)(田)(于)(1月)(5日)(向)(中)(国)(汽)(车)(流)(通)(协)(会)(回)(函)(,其)(中)(针)(对)(经)(销)(商)(提)(出)(的)(单)(车)(补)(贴)(4000元)(、共)(计)(22亿)(元)(补)(贴)(的)(要)(求)(,一)(汽)(丰)(田)(并)(没)(有)(明)(确)(答)(复)(,而)(是)(提)(及)(2014年)(单)(车)(综)(合)(补)(贴)(达)(5640元)(,返)(利)(水)(平)(达)(10.6%,佣)(金)(提)(升)(了)(0.2%至)(0.4%,总)(计)(33亿)(元)(。
  “尽)(管)(去)(年)(丰)(田)(的)(销)(量)(显)(示)(的)(是)(上)(升)(数)(据)(,但)(只)(能)(说)(明)(是)(厂)(商)(向)(经)(销)(商)(的)(转)(移)(,并)(没)(有)(实)(现)(最)(终)(销)(售)(。3月)(份)(数)(据)(公)(布)(后)(,显)(示)(出)(丰)(田)(更)(加)(务)(实)(了)(,留)(给)(经)(销)(商)(时)(间)(和)(空)(间)(来)(消)(化)(库)(存)(,减)(少)(了)(对)(经)(销)(商)(的)(供)(应)(。”罗)(磊)(对)(法)(治)(周)(末)(记)(者)(表)(示)(。
  另)(外)(,汽)(车)(分)(析)(师)(张)(志)(勇)(对)(法)(治)(周)(末)(记)(者)(分)(析)(,丰)(田)(在)(华)(战)(略)(的)(调)(整)(也)(可)(能)(是)(导)(致)(其)(一)(季)(度)(销)(量)(下)(滑)(的)(原)(因)(。
  “丰)(田)(汽)(车)(社)(长)(丰)(田)(章)(男)(上)(台)(以)(后)(,丰)(田)(制)(定)(了)(一)(个)(叫)(做)(混)(动)(战)(略)(,希)(望)(把)(丰)(田)(绝)(大)(多)(数)(的)(产)(品)(都)(混)(动)(化)(,变)(成)(混)(合)(动)(力)(的)(产)(品)(。”张)(志)(勇)(对)(法)(治)(周)(末)(记)(者)(说)(。
  张)(志)(勇)(对)(法)(治)(周)(末)(记)(者)(指)(出)(,假)(如)(在)(产)(能)(一)(定)(的)(情)(况)(下)(,在)(过)(多)(的)(分)(配)(在)(混)(合)(动)(力)(汽)(车)(方)(面)(的)(话)(,那)(么)(传)(统)(燃)(油)(汽)(车)(的)(数)(量)(必)(然)(会)(下)(降)(。这)(种)(产)(能)(的)(调)(整)(,可)(能)(会)(影)(响)(经)(销)(商)(在)(市)(场)(上)(需)(求)(的)(变)(化)(,所)(以)(就)(可)(能)(会)(产)(生)(丰)(田)(今)(年)(第)(一)(季)(度)(这)(样)(的)(情)(况)(。
相)(关)(阅)(读)(:丰)(田)(销)(量)(下)(滑)(
丰)(田)(3月)(在)(华)(销)(量)(同)(比)(降)(20.9%
丰)(田)(3月)(销)(量)(降)(21%经)(销)(商)(:厂)(家)(已)(开)(始)(减)(产)(
丰)(田)(3月)(在)(华)(销)(量)(下)(挫)(逾)(2成)(
日)(系)(车)(在)(华)(销)(量)(下)(降)(
中)(国)(新)(车)(销)(量)(下)(滑)(明)(显)(日)(系)(车)(陷)(苦)(战)(
日)(系)(车)(企)(调)(降)(增)(长)(预)(期)(
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