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让科比600万投资暴增至2亿,BodyArmor欲重新划分运动饮料格局

来源: 南方日报网络版     时间: 2019年08月25日 21:36:37
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(老)(司)(机)(的)(新)(花)(样)(
据)(统)(计)(,在)(全)(美)(运)(动)(饮)(料)(市)(场)(份)(额)(中)(百)(事)(旗)(下)(的)(佳)(得)(乐)(占)(据)(大)(半)(江)(山)(,市)(场)(份)(额)(高)(达)(75%。
就)(连)(NBA发)(展)(联)(盟)(也)(由)(原)(来)(的)(“TheNBAD-League”更)(名)(为)(“TheNBAGLeague”,被)(称)(为)(NBA佳)(得)(乐)(联)(盟)((NBAGatoradeLeague)。
NBA佳)(得)(乐)(联)(盟)(
排)(名)(第)(二)(的)(可)(口)(可)(乐)(旗)(下)(水)(动)(乐)(占)(比)(15%。位)(列)(第)(三)(的)(就)(是)(BodyArmor,市)(场)(份)(额)(不)(足)(6%。
BodyArmor成)(立)(于)(2011年)(,两)(位)(创)(始)(人)(兰)(斯)(·科)(林)(斯)((LanceCollins)和)(迈)(克)(·雷)(普)(尔)((MikeRepole)都)(有)(着)(丰)(富)(的)(功)(能)(性)(饮)(料)(方)(面)(的)(运)(作)(经)(验)(。科)(林)(斯)(曾)(经)(创)(立)(了)(FuzeBeverage和)(NOSEnergyDrink,雷)(普)(尔)(则)(是)(维)(他)(命)(水)(品)(牌)(EnergyBrands的)(联)(合)(创)(始)(人)(。有)(意)(思)(的)(是)(,两)(人)(均)(在)(2007年)(将)(旗)(下)(品)(牌)(以)(41亿)(美)(元)(的)(价)(格)(卖)(给)(了)(可)(口)(可)(乐)(。
此)(番)(两)(人)(携)(手)(创)(立)(BodyArmor,也)(希)(望)(打)(造)(出)(更)(具)(特)(色)(的)(产)(品)(。目)(前)(,BodyArmor旗)(下)(包)(括)(BodyArmor运)(动)(饮)(料)(、BodyArmorLYTE运)(动)(饮)(料)(和)(BodyArmor运)(动)(水)(。
BodyArmor产)(品)(
据)(BodyArmor官)(网)(显)(示)(,BodyArmor运)(动)(饮)(料)(含)(有)(椰)(子)(汁)(、电)(解)(质)(和)(维)(生)(素)(成)(分)(,钠)(含)(量)(低)(、钾)(含)(量)(高)(,且)(不)(含)(人)(工)(香)(精)(、甜)(味)(剂)(、咖)(啡)(因)(、色)(素)(等)(,有)(12种)(口)(味)(。2017年)(推)(出)(的)(BodyArmorLYTE运)(动)(饮)(料)(喝)(起)(来)(口)(感)(偏)(甜)(,但)(每)(瓶)(只)(含)(20卡)(路)(里)(。运)(动)(水)(则)(专)(为)(运)(动)(员)(设)(计)(,其)(PH为)(8+,且)(含)(有)(丰)(富)(的)(电)(解)(质)(。
科)(比)(最)(了)(解)(运)(动)(员)(的)(饮)(用)(习)(惯)(,他)(曾)(表)(示)(,佳)(得)(乐)(和)(水)(动)(乐)(主)(导)(的)(运)(动)(饮)(料)(市)(场)(已)(经)(变)(得)(平)(淡)(而)(且)(缺)(乏)(创)(新)(。对)(于)(糖)(分)(含)(量)(过)(高)(的)(运)(动)(饮)(料)(,运)(动)(员)(会)(担)(心)(影)(响)(血)(糖)(指)(标)(的)(稳)(定)(性)(。这)(也)(让)(BodyArmor这)(样)(口)(感)(甜)(腻)(但)(含)(糖)(量)(极)(低)(的)(新)(产)(品)(有)(了)(市)(场)(空)(间)(。
据)(华)(尔)(街)(日)(报)(数)(据)(统)(计)(,2017年)(BodyArmor的)(销)(售)(额)(是)(2.35亿)(美)(金)(,而)(2018年)(这)(一)(数)(据)(有)(望)(涨)(到)(4亿)(美)(金)(。
反)(观)(佳)(得)(乐)(和)(水)(动)(乐)(,在)(2018第)(一)(季)(度)(两)(家)(的)(销)(量)(分)(别)(下)(降)(了)(0.5%和)(1.5%。
科)(比)(携)(一)(众)(明)(星)(加)(持)(
能)(够)(与)(佳)(得)(乐)(一)(较)(高)(下)(,除)(了)(有)(极)(具)(竞)(争)(力)(的)(新)(产)(品)(,更)(离)(不)(开)(科)(比)(等)(一)(众)(明)(星)(的)(加)(持)(。
除)(科)(比)(外)(,MLB旧)(金)(山)(巨)(人)(队)(的)(捕)(手)(和)(一)(垒)(手)(巴)(斯)(特)(·波)(西)(、NFL印)(第)(安)(纳)(波)(利)(斯)(小)(马)(队)(的)(四)(分)(卫)(安)(德)(鲁)(·拉)(克)(等)(球)(星)(都)(出)(资)(购)(买)(了)(BodyArmor的)(股)(权)(。
BodyArmor的)(球)(星)(矩)(阵)(
火)(箭)(球)(星)(詹)(姆)(斯)(·哈)(登)(、“代)(言)(模)(范)(”勇)(士)(球)(星)(汤)(普)(森)(以)(及)(尼)(克)(斯)(球)(星)(波)(尔)(津)(吉)(斯)(等)(也)(都)(是)(BodyArmor的)(代)(言)(人)(。在)(看)(到)(科)(比)(股)(价)(增)(值)(的)(消)(息)(后)(,哈)(登)(还)(转)(发)(了)(推)(特)(并)(且)(评)(论)(道)(:“看)(好)(你)(的)(钱)(袋)(子)(!”
BodyArmor是)(科)(比)(的)(第)(一)(笔)(投)(资)(,作)(为)(公)(司)(第)(三)(大)(股)(东)(,他)(投)(的)(不)(只)(是)(钱)(。
由)(科)(比)(担)(纲)(制)(片)(人)(、编)(剧)(、配)(音)(的)(《亲)(爱)(的)(篮)(球)(》一)(片)(荣)(获)(奥)(斯)(卡)(最)(佳)(动)(画)(短)(片)(奖)(,这)(让)(世)(人)(看)(到)(了)(他)(极)(具)(艺)(术)(创)(意)(的)(一)(面)(,而)(在)(BodyArmor阵)(中)(,科)(比)(同)(样)(担)(任)(了)(品)(牌)(广)(告)(创)(意)(总)(监)(一)(职)(,甚)(至)(参)(与)(到)(公)(司)(的)(大)(小)(事)(务)(中)(。
“从)(一)(开)(始)(他)(就)(是)(我)(的)(合)(作)(伙)(伴)(,而)(不)(是)(品)(牌)(代)(言)(人)(。”科)(比)(的)(合)(作)(伙)(伴)(雷)(普)(尔)(评)(价)(他)(是)(一)(个)(一)(丝)(不)(苟)(、执)(着)(的)(商)(业)(伙)(伴)(,就)(像)(他)(在)(篮)(球)(场)(上)(表)(现)(的)(那)(样)(。“
当)(我)(们)(痴)(迷)(起)(来)(时)(,我)(们)(都)(难)(以)(入)(睡)(,我)(们)(最)(好)(的)(谈)(话)(通)(常)(是)(发)(生)(在)(凌)(晨)(两)(点)(半)(或)(者)(三)(点)(钟)(时)(,并)(且)(持)(续)(几)(个)(小)(时)(。”雷)(普)(尔)(补)(充)(道)(。有)(一)(个)(小)(八)(卦)(,科)(比)(时)(常)(在)(凌)(晨)(3点)(时)(还)(秒)(回)(工)(作)(短)(信)(。
除)(了)(一)(丝)(不)(苟)(的)(工)(作)(精)(神)(,科)(比)(的)(价)(值)(还)(体)(现)(在)(他)(超)(高)(的)(影)(响)(力)(。在)(科)(比)(退)(役)(之)(战)(当)(天)(,他)(周)(边)(产)(品)(的)(销)(售)(额)(达)(到)(了)(190万)(美)(元)(。更)(值)(得)(一)(提)(的)(是)(,科)(比)(当)(天)(所)(饮)(用)(的)(饮)(品)(并)(不)(是)(官)(方)(赞)(助)(饮)(料)(佳)(得)(乐)(,而)(是)(BodyArmor,考)(虑)(到)(当)(时)(情)(况)(的)(特)(殊)(性)(,NBA联)(盟)(也)(不)(好)(表)(态)(。
科)(比)(退)(役)(一)(战)(举)(世)(瞩)(目)(
毕)(竟)(他)(是)(一)(个)(能)(让)(粉)(丝)(甘)(愿)(闻)(鞋)(、闻)(护)(臂)(、下)(跪)(、痛)(哭)(、喝)(剩)(水)(,所)(到)(之)(处)(人)(山)(人)(海)(,如)(同)(万)(人)(朝)(圣)(一)(般)(的)(球)(星)(。
背)(靠)(大)(树)(好)(乘)(凉)(
产)(品)(创)(新)(、明)(星)(加)(持)(可)(以)(收)(获)(关)(注)(,提)(升)(品)(牌)(影)(响)(力)(,但)(要)(想)(在)(短)(时)(间)(内)(超)(越)(佳)(得)(乐)(实)(属)(痴)(人)(说)(梦)(,但)(有)(了)(可)(口)(可)(乐)(这)(样)(的)(巨)(头)(在)(资)(金)(资)(源)(上)(支)(持)(,BodyArmor就)(有)(了)(足)(够)(的)(底)(气)(。
从)(1998年)(开)(始)(霸)(屏)(世)(界)(杯)(,到)(2008年)(开)(始)(坐)(庄)(奥)(运)(会)(,再)(加)(上)(同)(各)(领)(域)(顶)(级)(俱)(乐)(部)(、国)(家)(队)(的)(商)(业)(合)(作)(,和)(可)(口)(可)(乐)(一)(比)(,BodyArmor还)(只)(是)(赞)(助)(了)(美)(洲)(金)(杯)(赛)(、UFC等)(“小)(型)(”赛)(事)(的)(新)(锐)(选)(手)(。而)(透)(过)(可)(口)(可)(乐)(的)(强)(大)(资)(源)(网)(,他)(的)(触)(角)(可)(以)(延)(伸)(至)(各)(处)(,再)(加)(上)(资)(金)(的)(支)(持)(,打)(响)(品)(牌)(指)(日)(可)(待)(。
2018世)(界)(杯)(可)(口)(可)(乐)(展)(台)(
但)(值)(得)(注)(意)(的)(是)(,在)(北)(美)(市)(场)(,可)(口)(可)(乐)(的)(声)(浪)(明)(显)(处)(于)(下)(风)(,在)(结)(束)(了)(同)(NBA长)(达)(28年)(的)(合)(作)(关)(系)(后)(,更)(是)(失)(去)(了)(北)(美)(四)(大)(体)(育)(联)(盟)(的)(赞)(助)(商)(地)(位)(。
伴)(随)(着)(美)(国)(碳)(酸)(饮)(料)(销)(量)(连)(续)(十)(几)(年)(下)(跌)(的)(事)(实)(,对)(百)(事)(和)(可)(口)(两)(家)(而)(言)(,打)(健)(康)(牌)(可)(能)(才)(是)(扭)(转)(颓)(势)(的)(关)(键)(。
入)(局)(低)(卡)(路)(里)(选)(手)(BodyArmor,并)(有)(计)(划)(地)(增)(持)(股)(份)(,足)(见)(可)(口)(可)(乐)(阵)(中)(BodyArmor的)(位)(置)(,而)(BodyArmor要)(硬)(刚)(佳)(得)(乐)(了)(。返)(回)(搜)(狐)(,查)(看)(更)(多)(
责)(任)(编)(辑)(:
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